This document summarizes the activities of the Business Intelligence Community of Practice (BI CoP) at Airlines Reporting Corporation (ARC). It discusses how the BI CoP was re-launched in 2015 to bring more value to participants through improved formats and aligning initiatives. The BI CoP now has over 40 active members from 12 departments and receives $20,000 annual funding. It hosts major events quarterly that attract internal and external speakers. The BI CoP has increased knowledge sharing and collaboration across ARC and helped shift mindsets towards innovation. Its future focus areas include incorporating new technologies and fostering product innovation.

1. Airlines Reporting Corporation
KMI Showcase 2019
Shitalkumar Sabne
The Power of a CoP: Influence, Innovation, and
Shared Value
Madison Jaronski
Enterprise Knowledge

2. © Airlines Reporting Corporation (ARC)
All Rights Reserved.
2
Shitalkumar Sabne
Manager
Data Solutions & Product Design
Airlines Reporting Corporation (ARC)
KM Analyst
Gamification and Learning
Enterprise Knowledge (EK)
Madison Jaronski

3. 3

4. © Airlines Reporting Corporation (ARC)
All Rights Reserved.
4
Meet the BI CoP Team
Felicia Thomas
Director
CoP Sponsor
Airlines Reporting Corporation (ARC)
Seamus Cho
Data Analyst
CoP Leader
Airlines Reporting Corporation (ARC)
Doug Mangold
Vice President
CoP Sponsor
Airlines Reporting Corporation (ARC)

5. About Airlines Reporting
Corporation
Legacy of Trust:
ARC operates at high volume, settling more than $94 billion in
transactions between airlines and travel agencies each year.
ARC has become the single record of truth for data collection of airline
ticket transactions, covering approximately 60 percent of the world’s
passenger air tickets.
Mission:
Advancing and unifying the global air travel community by delivering
trusted solutions, proven expertise and flexible technology.
Travel Agencies
Airlines
Corporations
Other Data Users
Our Customers

6. © Airlines Reporting Corporation (ARC)
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“Partnering for Success”
Roadmapping &
Planning
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Leadership
Coaching
Guiding leveraging
Best Practices
Process
Improvement
BI CoP’s Partnership with Enterprise Knowledge
“Seamus, our job is to make you famous and the need for us obsolete.”

7. Our greatest challenge:
There was no way to bridge the islands
of knowledge across the company.
- Chuck Thackston, Managing Director, ARC

8. © Airlines Reporting Corporation (ARC)
All Rights Reserved.
ARC’s Business Intelligence CoP Journey Map
8
2010 2011 - 2015 2016 - 2017 2018 - Present
Lack of right format resulted in
gradual decrease in interest
Eventually, CoPs
closed down
CoP re-launch in
2015
Improved format &
alignment of key
initiatives to reduce
negativity and promote
the value of BI-CoP
CoP began to bring
in more valuable
contribution from
participants
External
presenters
spiked interest
and success
Repetitive
format started
a slow down
Add new
events
Many CoP
attempts at
ARC since 2010
= CoP Interest Level

9. BI CoP Current State
40+ Active Members
12 Departments
Up to $20K Funding Per Year
3-4 Major Events Per Year
Executive Team Support and Visibility
Measuring the Success in the last 36 months
2019 Goals
CoP Charter
Monthly BI CoP
Meetings
Hack-a-Thon
Knowledge Fair
Field Trip

10. © Airlines Reporting Corporation (ARC)
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Three Keys to BI CoP’s Success:
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Content Is King
The content has been pro-bono from
internal/external experts, SMEs, and
customers focused on touching at least
80% of the audience need.
No Management Allowed
Members wanted to foster an
environment where they could openly
talk about problems and knowledge
gaps.
Contribution Required
Members need to contribute valuable
input. The contribution can be a
technical skills, methodology
experience, or even a business
understanding of a problem.

11. © Airlines Reporting Corporation (ARC)
All Rights Reserved.
BI CoP’s Impact on ARC
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Knowledge Growth Mindset shift
• Diversity among CoP folks
helped bring different
perspectives on BI and
data related challenges
• CoP participation from 12+
departments enhanced
increased cross functional
collaboration
• Help breaking down the
silos and increased
individual’s professional
reputation
• Events like hackathon
helped change legacy
mindset to agile way of
thinking
• Knowledge Fair promoted
creativity and innovation
among the ARC folks
• Customer guest speakers
sparked innovative ideas
for product related
operational issues
• Learning complex data
practices and analytical
concepts helped bridge the
gap among the data folks
• Learning from external
industry experts/ SMEs
increased overall knowledge
among the folks
• One-on-One SME sessions
helped individuals gain new
skills
Increased Collaboration

12. © Airlines Reporting Corporation (ARC)
All Rights Reserved.
12
Incorporate
Future
Technologies
Foster Product
Innovation
Promote Agile
mindset
The Future of BI CoP
Lead as a go-to resource and serve as a catalyst for innovation.
Future Key Areas of Focus

13. January 1
Knowledge
Fair
February 1 March 1 April 1 May 1 June 1 July 1 August 1 September
1
October 1
ARC BI CoP 2019 Roadmap
Meeting & Event Roadmap
FieldTripHack-A-ThonBICoP
November 1 December 1
2019 Knowledge
Fair
Monthly BI CoP
Design
Thinking | IDO
Presentation
Big Data in
Business
Agile
Methodologies
Future
State
Tools
AI &
Knowledge
Graphs
Data
Visualizati
on
Block
Chain
2019 Hack-A-
Thon
BI CoP
Field Trip
BI CoP
Field Trip
Secure
Event
Budget
Develop
Event
Plan
Develop
Marketing
Strategy
Identify
Partners
Identify
Judges
Secure
Resources
Secure
Event
Budget
Develop
Event Plan
Develop
Marketing
Strategy
Secure
Venue
Identify
Presenters and
SMEs
Identify
Volunteers
Contact Field
Trip Location
Finalize Date and
Time
Customer
Experience |
NDC & One
Order

14. Success is no accident. It is hard work, perseverance,
learning, studying, sacrifice and most of all, love of
what you are doing or learning to do.
- Pele
14

15. Questions and
Discussion