NCC E-bus PAST PROJ 2019

1. Task2
Strategies.
Product: POPS should state their identity clear by creating unique products, and giving
information about POPS and its products. (Mensah, 2006)
Price: POPS should adopt suitable pricing models to ensure the best price is guaranteed.
(Mensah, 2006)
Promotion: There should be a good advertisement to persuade and tell customers about what
POPS has to offer through platforms like TV-stations, radio-stations, Google Search engine,
eBay. (Mensah, 2006)
Place: POPS should be able to obey the supply chain properly (where products will be kept and
latter be transferred to). Place includes the location of the business. There should be separation
of location/area. If POPS are very nearby to their competitors, it will affect POPS. (Mensah,
2006)
Marketing-based strategies and my Choice of strategy for POPS.
Customer-based marketing strategy - It uses SWOT analysis. POPS must come up with a
unique product that customers wouldn't get them anywhere else. Products that will be generally
needed and accepted. This will increase customers' demand for POPS products. (Taylor, 2019)
Benefits of branding
 A professional appearance and well-strategized branding to POPS and its new
ecommerce site will help build trust with clients. (Iden, 2013)
 Branding protects POP from competitors who want their success. They can carry
the same or similar products but they won't have the originality of POPS
company nor the new site. (Iden, 2013)
 Attraction of clients to the site. (Iden, 2013)