failue in marketing campaigns

1. PRESENTATION ON
FAILURE MARKETING
CAMPAIGN
By
TEAM -5
NISHA .M.N
JETHIN VARGHESE
JAYARAJ G
ROSHIN VARGHESE
JAYADEV M PILLAI
LINU SAM MOHAN

2. A specific defined series of
activities used in marketing a new
or changed product or services or
in using new marketing channels
and methods.

3. PURPOSE
 Spread awareness of the service or
product and build trust with your
targeted demographic
 Help potential customers make the
final decision on a product or
service

4. Who benefits?
 Retail organisations: that stock the
products/services and the
manufacturers who make the
products/services
 Retailer: profile of the business rises,
profits rise because of increased sales

5. Who benefits?
 Manufacturers: Raise awareness of
portfolio of products/services
 Stakeholders: (people involved in the
business) with association to
products/services

6. HOW TO LAUNCH
 Speak at community events
 Ask customers for referrals
 Spend two days in your customers'
shoes.
 Offer free samples

8. Reasons
 Not having a proper goal.
 Wrong medium
 Not knowing your targeted customers
 Unrealistic Approach
 Thinking that it is going to be easy.
 Not using media to the fullest.
 Ending up a campaign too soon.
 Putting all eggs in one basket.
 Boring and uninteresting advertisement.

10. KFC
 In 2009, KFC made an unusual offer on a very popular
TV show called Oprah.
 Viewers were told they could download a free coupon
for a 2-piece chicken meal with two individual sides
and a biscuit.

12. Cartoon network marketing fail

13. New York times

14. Pepsi Brings you Back to Life

15. SUGGESTIONS TO AVOID FAILURE
1. Accurately Measure Marketing Campaign Success (Or Failure)

16. • Establish Measurable
Objectives
• Documents Benchmarks
• Ongoing Tracking
• Final Report

17. 2. Select a proper Medium of
communication and its fullest utilization

18. 3.An efficient plan of Action

19. 4. Know the Target customers and their
real wants

20. 6. Interesting advertisement to convey the
message

22. CONCLUSION:
• A marketing campaign is a coordinated
series of steps that can include promotion
of a product through different mediums
(television, radio, print, online) using a
variety of different types of advertisements,
demonstrations, word of mouth and other
interactive techniques.
• Campaign can become Failure due to
several reason
• Identifying the causes and correcting them
lead to successful Marketing campaign