Markring assignment

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marketing assignment

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Markring assignment

  1. 1. * Discuss about the Marketing Communications Mix. ANS: A company’stotal marketingcommunicationsmixalsocalledits promotion mix consistsof the specificblendof advertising,salespromotion,publicrelations,personalselling anddirect marketingtoolsthe companyusestopersue itsadvertisingandmarketingobjectives. Discussof major promotiontoolsare asfollow: A) ADVERTISING : Advertisingisanypaidformof nonpersonal presentationandpromotionof ideas, goodsor servicesbyan identifiedsponsor. Ex : Tntroductionof productby manyway,launchof productthroughthe maximumnumberof person. Advantages: 1) Easilycan communicate withcustomer/consumer. 2) Helpto increase the numberof productto sell. Disadvantages: 1) Advertisingisalwaysexpensive. 2) Advertisingshouldrenewafteracertaintime. B) DIRECT MARKETING : Directconnectionswithcarefullytargetedindividual consumerstobothobtainan immediate responseandcultivate lastingcustomerrelationship. Ex : The use of telephone,mail,fax,e-mail,internetandothertoolstocommunicate directlywithspecific consumer. Advantages: 1) No chance of misunderstanding. 2) Easilycan fulfillmaximumsatisfactionof consumer. Disadvantages: 1) It takesmuch time. 2) It isa complex wayof marketing.
  2. 2. C) SALES PROMOTION : Short-termincentivestoencourage the purchase orsale of product or service. Ex : Givingbonusforhighersalestosalesman. Advantage: 1) Encourage salesdepartmentorall salesmanof the companyfora highersales 2) Highersalesisa signof profit. Disadvantages: 1) Sometimesmake badcompetitionsamongsalesmanof the company. 2) For sellingalarge numberof productssometimessalesmangiveswronginformationorhide negative side of productsfromconsumers. D) PUBLIC RELATION : Buildinggoodrelationswiththe company’svariouspublicsbyobtainingfavorable publicity,buildingupagood “corporate image,”andhandlingorheadingoff unfavorablerumors, strories,andevents. Ex : Anyseminarorjoininganyeventwithall those publicswhichare involvedwithcompany. Advantages: 1) Making a goodrelationwithmaximumpersonsof company. 2) Making a chance to get anyhelpfromthat publicsif needed. Disadvantages: 1) Chance of flashingsecretinformationsof department. 2) Chance of misuse of opportunity. E) PERSONAL SELLING : Personal presentationbythe firm’ssalesforce forthe purpose of makingsalesand buildingcustomerrelationship. Ex : Personallyconvensecustomerandsell productcanbe soldamonghisfamily,friends,relatives.
  3. 3. Advantages: 1 ) Easilycansell product. 2 ) Increase the numberof consumerdaybyday. Disadvantages: 1 ) If any problemdetectthroughpersonal selling,salesmanhave toface problemorcomplexity. 2 ) Forpersonal sellingsometimessalesmanface probleminhispersonallife. F ) INTERNET MARKETING : By usinginternetbuying&sellingof product orservice iscalledinternetmarketing. Ex : Throughe-mail sendingattractive offerforbuyingproduct,anypercentof discountforanyproduct. Advantages: 1) Marketingcan be done withoutphysical existency. 2) No needahuge employee ormarketing executive. Disadvantages: 1) Thistool of marketinguse onlyforupperclasspersons. 2) It decrease the numberof employment.

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