2. Time Inc –part of Time
Warner Inc- is the parent
company of IPC.
Time Warner Inc was
formed when Warner
Brothers, AOL and Time Inc
Merged and became the
global leader in media and
entertainment that it is
today.

3. Many similarities can be draw between
magazines and other publications
published by IPC to NBT. Examples
include:
People Magazine
Entertainment
Money
Fortune
InStyle
Sports Illustrated
Time
Real Simple
Time Warner Magazines
Essence
Life
All You
Sunset
Wallpaper
Essentials

4. Similarities
• Look
• Similar colour scheme
• Celebs’ in feature articles are still over
photoshopped
• Contrasting colours
• Content
• Features music artists
• Articles on artists lives as well as
music
Differences
• Looks
• Other images aren’t photoshoped e.g.
life stories
• Content
• More gossipy style
• Features non-celeb stories
• ‘Real life’ stories
http://www.people.com

5. Similarities
• Look
• Similar colour scheme
• Celebs’ in feature articles are still over
photoshopped
• Contrasting colours
• simplistic
• Content
• Features music artists
• Articles on artists lives as well as
music
Differences
• Content
• More fashion orientated
http://www.instyle.co.uk/

6. The similarities between NBT and
magazines published by Time Inc
indicate that NBT would fit with their
current products. Despite this the
differences between NBT and
these magazines are also
important as they help
distinguish NBT from
others magazines.

7. If companies invest too much
in similar products and the
market for that product dies
then the company will fail.
Therefore it is important for
the company to buy-in-to
dissimilar products.

8. NBT would generate some of its profit from
advertisements. It would firstly advertise
brands endorsed by Time Warner- this is
called ‘cross media promotion’.
Time Warner would also be keen
to advertise artists signed to the
Warner Music Group e.g.
Christina Perri.
Warner Music Group
NBT is essentially is a music
magazine so it stands to reason
that it would advertise new albums
and singles as well as up-and-
coming gigs, festivals and tours.

9. As well as brands endorsed by Time
Warner the magazine would feature
other brands that aim to attract a
similar audience. Coke’s target
audience is much larger than NBT’s
but it does encompassed NBTS
chosen market segment.
Furthermore Coke is a ‘cool’ brand
with would reflect on NBT making
NBT ‘cool’ by association.

10. Apple is directly associated with i-pods
and i-pads: both of with popular with
my target audience. I-pods connote
music and are the most popular form
of MP3 player on the market. I-pads
are becoming more popular and often
people use them to access online
media content. Therefore the
advisement for I-pads would have a
two fold affect also advertising NBT’s
online APP and website.

11. MTV is stereotypically
associated with young people
and new music therefore it
would be ideal for NBT as an
advertisement as it would help
associate NBT with new music
and younger people.

12. In a modern society, taking advantage of the online market or ‘e’
market is becoming more and more crucial.; as market trends
suggest that consumers are looking to the internet increasingly to
purchase items. Therefore it is important for NBT to have an APP
as well as a website to not only increase its online presence but to
enable online purchasing of the magazine.

13. NBT’s target
audience is the 16-
24 sector. An APP is
therefore even
more relevant as
the largest market
segment for new
technologies is this
age bracket.
NBT