Attached Presentation Given In Aga Khan Institute of Professional Development.
This is only for the development of Student of above mention institution..
I am Confident students going to get the benefit from this Presentation.
7. ACTION , POWER, OR QUALITY OF
ATTRACTING
A PERSON OR THING THAT ATTRACTS OR
IS INTENDED TO ATTRACT
7Abdul Qadeer Qureshi
8. SHOWING AWARENESS AND ACCEPTANCE OF REALITY
PRACTICAL OR PRAGMATIC RATHER THAN IDEAL OR
MORAL
8Abdul Qadeer Qureshi
9. KIND: A GOOD OR BENEVOLENT NATURE,DISPOSITION,
AS A PERSON: A KIND AND LOVING PERSON. HAVING, SHOWING, OR
PROCEEDING FROM BENEVOLENCE
9Abdul Qadeer Qureshi
11. BY SELECTING THE TRACK BUTTON, I AGREE TO THE TERMS AND
CONDITIONS. RIGHT DIRECTION WITH PROPER INFORMATION
11Abdul Qadeer Qureshi
12. THE INTRODUCTION IS CERTAINLY THE MOST READ SECTION OF
ANY DELIVERABLE, AND IT LARGELY DETERMINES THE ATTITUDE
OF THE READER/REVIEWER WILL HAVE TOWARD THE WORK
12Abdul Qadeer Qureshi
13. "NEED" IS SOMETHING THAT IS ESSENTIAL FOR SURVIVAL LIKE
FOOD, WATER OR SHELTER. "WANT" IS SOMETHING THAT YOU
DON'T REALLY NEED, BUT IF YOU HAD IT, IT COULD MAKE YOUR
LIFE ..
13Abdul Qadeer Qureshi
15. O pening
P osition
P ersuasion
O rientation
R eveal
T hought
U nique
N ewness
I nitiative
T alent
I nteraction
E ntertain
S uccess
15Abdul Qadeer Qureshi
29. You should know
1. Know what marketing is
and why you should learn
about it.
2. Understand the Need of
your customer
3. Know why Marketing
required
4. Understand why
Marketing Need
5. Know why marketing
specialists—including
middlemen and
facilitators— develop.
6. Know the marketing
functions and who
performs them.
7. Understand the
important new terms.
1-2 29Abdul Qadeer Qureshi
30. Marketing Is Important!
Marketing impacts all of us in our lives as
consumers
Gives us choices
Stimulates innovation and economic growth
There are many good job opportunities in
marketing
Regardless of what career path you take, no firm
(or non-profit organization) survives for long if it
can’t satisfy some group of customers.
1-5 30Abdul Qadeer Qureshi
31. Utility and Marketing
Exhibit 1-1
From Production
From Marketing
FormForm
TaskTask
TimeTime
PlacePlace
PossessionPossession
Utility
Value that comes
from satisfying
human needs
Utility
Value that comes
from satisfying
human needs
1-6 31Abdul Qadeer Qureshi