This presentation given at Mohammad Ali Jinnah University, Karachi - Karachi, Pakistan ...MAJU on Marketing. I try my best to cover basic information.

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5. M OTIVATION
A TTRACTION
R EALISTIC
K IND
E NTHUSIASTIC
T RACK
I NTRODUCTION
N EED
G RABS
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7. Motivation is literally the desire to
do things
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8. ACTION , POWER, OR QUALITY OF
ATTRACTING
A PERSON OR THING THAT ATTRACTS OR
IS INTENDED TO ATTRACT
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9. SHOWING AWARENESS AND ACCEPTANCE OF REALITY
PRACTICAL OR PRAGMATIC RATHER THAN IDEAL OR
MORAL
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10. KIND: A GOOD OR BENEVOLENT NATURE,DISPOSITION,
AS A PERSON: A KIND AND LOVING PERSON. HAVING, SHOWING, OR
PROCEEDING FROM BENEVOLENCE
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11. ENTHUSIASTIC APPRECIATION FOR SOMETHING IS MORE
THAN JUST LIKING IT
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12. BY SELECTING THE TRACK BUTTON, I AGREE TO THE TERMS AND
CONDITIONS. RIGHT DIRECTION WITH PROPER INFORMATION
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13. THE INTRODUCTION IS CERTAINLY THE MOST READ SECTION OF
ANY DELIVERABLE, AND IT LARGELY DETERMINES THE ATTITUDE
OF THE READER/REVIEWER WILL HAVE TOWARD THE WORK
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14. "NEED" IS SOMETHING THAT IS ESSENTIAL FOR SURVIVAL LIKE
FOOD, WATER OR SHELTER. "WANT" IS SOMETHING THAT YOU
DON'T REALLY NEED, BUT IF YOU HAD IT, IT COULD MAKE YOUR
LIFE ..
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16. O pening
P osition
P ersuasion
O rientation
R eveal
T hought
U nique
N ewness
I nitiative
T alent
I nteraction
E ntertain
S uccess
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17. OPENING
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18. POSITION
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19. PERSUASION
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20. ORIENTATION
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21. REVEAL
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22. THOUGHT
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23. UNIQUE
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24. NEWNESS
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26. TALENT
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27. INTERACTION
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28. ENTERTAIN
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29. SUCCESS
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30. You should know
1. Know what marketing is
and why you should learn
about it.
2. Understand the Need of
your customer
3. Know why Marketing
required
4. Understand why
Marketing Need
5. Know why marketing
specialists—including
middlemen and
facilitators— develop.
6. Know the marketing
functions and who
performs them.
7. Understand the
important new terms.
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31. Marketing Is Important!
Marketing impacts all of us in our lives as
consumers
Gives us choices
Stimulates innovation and economic growth
There are many good job opportunities in
marketing
Regardless of what career path you take, no firm
(or non-profit organization) survives for long if it
can’t satisfy some group of customers.
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32. Utility and Marketing
From Production
Exhibit 1-1
From Marketing
FFoorrmm
TTaasskk
TTiimmee
PPllaaccee
PPoosssseessssiioonn
Utility
Value that comes
from satisfying
human needs
Value that comes
from satisfying
human needs
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