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Toy Story PR Plan

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L
Lauren Grunstein

A PR plan for the promotion of Toy Story 3

Entertainment & HumorSports
1 of 13
Toy Story 3 PR Program/ Campaign Plan Samantha Cox, Lauren Grunstein, Erika Peterson and Alex Shuck The Toys are Taking Over!
Research ,[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object]
Impact Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Output Objectives ,[object Object],[object Object],[object Object]
Audiences ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Calendar * The parade, advertising and Happy Meal promotions will run continuously Nov. Dec. Feb. Mar. May Jun. 11/26 : Macy’s Thanksgiving Day Parade 12/8 : Collector’s Edition DVD Release 12/8: Ticket to the Toys Sweepstakes 2/1 : Disney World Parade begins 3/1 : McDonald’s Happy Meal Toy Story Toys 5/1: Coca-Cola/AMC Partnership 5/3 : Where’s Woody Launch 5/28-5/31 : Network TV premiere of Toy Story 6/4-6/6 : Disney In-store promotion 6/14-6/18 : Media Tour 6/14: Premiere/ After party 6/18 : Toy Story Takes Over Times Square
Budget
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Any Questions?

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Toy Story PR Plan

  • 1. Toy Story 3 PR Program/ Campaign Plan Samantha Cox, Lauren Grunstein, Erika Peterson and Alex Shuck The Toys are Taking Over!
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  • 10. Calendar * The parade, advertising and Happy Meal promotions will run continuously Nov. Dec. Feb. Mar. May Jun. 11/26 : Macy’s Thanksgiving Day Parade 12/8 : Collector’s Edition DVD Release 12/8: Ticket to the Toys Sweepstakes 2/1 : Disney World Parade begins 3/1 : McDonald’s Happy Meal Toy Story Toys 5/1: Coca-Cola/AMC Partnership 5/3 : Where’s Woody Launch 5/28-5/31 : Network TV premiere of Toy Story 6/4-6/6 : Disney In-store promotion 6/14-6/18 : Media Tour 6/14: Premiere/ After party 6/18 : Toy Story Takes Over Times Square
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  • 13. Thank You! Any Questions?