The document discusses potential titles for a new music magazine. The working title is "Overload," which is meant to convey that the magazine will be packed with images, gossip and information. While "Overload" grabs attention, it does not clearly indicate the music genres covered. The author plans to choose a one-word masthead in line with popular music magazine conventions, and will further develop the title as the magazine concept progresses.

1. WORKING TITLE
What willthe magazine be
called?
OVERLOAD
‘Overload’ is a working title at the moment meaning
that it is just a temporary title during the magazines
production and development. This masthead will be
one of the first features that my audience will see
when viewing the magazine, in a way the masthead is
the first impression your reader gets of your
magazine. In my opinion ‘overload’ stands out and
can relate well to the content of my magazine. The
word ‘overload’ suggests that the magazine is packed
full of gossip, images and information. This straight
away will draw people into purchasing or becoming
interested in the magazine. However this title does
not give the audience a clear indication of what genre/
genre’s of music the magazine will contain this will
be made clear on other features of the front cover.
When working on this title I will take into
consideration that having a masthead which relates
to the genre/genre’s of music which will be featured
in my magazine will help reinforce who the audience
of the magazine is. I have decided that for my
masthead I will use one singular word as it is
uncomplicated and will be easier to remember than
two or more words, people remembering and
recognising the brand name easily will then help
towards the magazines brand image. I found that
from my research using a one worded masthead was
the most popular in the music magazine production
so I have chosen to continue with this tradition.
Using two words perhaps would make my magazine
stand out and be recognised due to it being different
and original however using one word is simple and
clear. Further more I am planning on developing this
title throughout the development of my magazine.