Direct Sales Professionals who specialize in partnering with your company to increase sales, revenue and brand awareness.

1. The RPM Groups

2. The RPM Groups
Direct Sales
• The popularity of communicating virtually—whether through e-mail, instant messaging,
LinkedIn, Twitter, or other social media channels—has had a significant impact on the
speed at which information can be obtained.
• It also has led some marketers to question the role face-to-face communications can
play in building a brand. However, despite the recession and companies trimming
budgets, the need for face-to-face interaction has never been more important. According
to a report from Meeting Professionals International (MPI), 40 percent of prospects
converted to new customers through face-to-face meetings, while 28 percent of current
business would be lost without face-to-face meetings
(http://www.mpiweb.org/Libraries/NTA-Reports/Meetings_Deliver.pdf).
• The reality is there’s room for both face-to-face and virtual tactics in any company’s
communications strategy. Here are some benefits of both approaches, plus an example
of how they can be combined to maximize return on investment.
• At its core, face-to-face engagement creates a personal connection and builds trust
between a company and its target audience. A warm handshake, engaging conversation
and getting to know customers and prospects on an individual level can play an
important role in forming stronger, more meaningful and profitable business
relationships.

3. Index
• Company Overview
• History
• Management Team
• Locations
• Campaigns
• Mission Statement

4. The RPM Groups
Overview
• The RPM Groups(Regional Producing Machine) is a direct sales group with
extensive experience selling direct to the consumer(D2D and B2B).
• Products and services we have sold to date: Telecom, Energy, Security, LED
lightening, HVAC, Internet and T.V.
• We sell direct to the consumer to help your company increase sales, grow
market share, increase revenue and increase your brand recognition.
• RPM’s leadership has generated hundreds of millions in revenue in the last 20
years for several organizations.
• RPM specializes in training its salesforce on your product/service to represent
YOU!
• RPM currently has over 300 sales representatives across North America
• Currently selling to residential and commercial clients in energy, home
automation and telecommunication/cable/internet industries.

5. The RPM Groups
History
• The RPM Groups journey began in May 1999 when its Founder, Johnny
Lavoie was first introduced to direct sales in Ottawa, Ontario.
• By 2001 he ran the largest Sales Force for one of the largest energy
retailers in N.A..
• He went on to form PLC marketing which was the largest sale group in a
multibillion dollar corporation.
• 2009 – 2011 He was Direct of Sales for N.A. for Just Energy Corporation.
• Led Just Energy to its largest sales year on record averaging 20,000+ sales a
week.
• He returned to his passion, running and leading his own sales force in 2011

6. The RPM Groups
History, cont’d
• In 2011 the RPM groups was formed which was the largest sales group
with 13 locations around N.A.. and now selling HVAC.
• National Home Services sold for over $500,000,000 in 2014 to Reliance Home
Comfort.
• 2014 Johnny joined Summit Energy offering residential and commercial
rate protection in the U.S.(7 locations) and Ontario.
• 2014 Johnny has partnered with Lucette Trottier, and Raymond Rahaman
to form LEMI(Lavoie Energy Marketing Inc) Inc.
• 2016 Jody Kelly joined the team as Director of Business Development and
RPM is reformed to build a premier sales organization in N.A..

7.  Began Direct Marketing in 1998
 Top crew in NA in 2000
 Opened own office in MTL 2004
 Millionaires ring in 2005 for Commissions earned
 Opened AB in 2006
 Opened IN in 2007
 Opened Dallas 2010
 3 Million$ cufflinks in 2012 for Commissions earned
 Opened affiliate business under NHS
 Helped create top 3 offices in NHS
 NHS sold for over half a billion in 2013
 5 Million$ watch in 2013
 Founded LEMI 2014
 Reformed RPM in 2016
The RPM Groups
Management Team
President
JohnnyLavoie

8.  Began Direct Marketing in 1997
 Managed a Sales Crew for 1998-2001
 Earned 12 incentive vacation trips as a sales rep
 Recruited for largest distributorship in organization
 Senior recruiter for 13 offices 2004-2008
 National Recruiter 2008 for one of largest energy retailers in N.A.
 Opened 55 Direct Marketing sales offices
 Increased recruiting nationally from 1,200 to 3,800 candidates per year
 Worked with Director of Sales to increase sales from 8,000 to 20,000 contracts
per week
 Managed 3.5-million-dollar advertising budget for N.A.
 Actively spoke at 10 Summit’s to train company leaders on how to build their
recruiting pipeline.
 Organized and Coordinated 5 Recruiter Summit’s
 Director of Recruiting in 2014
 Partnered with Lemi 2014 now RPM(2016)
The RPM Groups
Management Team
ExecutiveHeadofRecruiting
LucetteTrottier

9.  Began working in direct sales in 2003
corporately
 Trained the first Customer service reps to
cover Illinois and NY when those states were
deregulated for energy in 2005
 Managed the most Regionals offices on a
corporate level from 2004-2012
 Created most of the sales operations
policies that are still in use at Just Energy
and NHS today.
 Joined LEMI in 2012
 Became partner and Head of Operations for
RPM in 2016
The RPM Groups
Management Team
Executive,HeadofOperations
RaymondRahaman

10.  Executive Director of Business Development
 Began Direct Marketing in 2004
 Became Regional of Ottawa location in 2005
 Managed sales forces of 50-80 reps weekly
 Top sales week with 4457 residential sales
 Office of the year 2007
 Millionaires ring 2010(Commissioned Sales)
 3 Million$ cuff links 2015(Commissioned Sales)
 Opened NHS office in 2008
 Number 1 NHS office
 Opened Baltimore office in 2011
 Opened Wall St office in 2012
 Director of Sales Development for JE in 2013
 Rejoined RPM in 2016 as Executive Director of Business
Development
SOaR Direct Marketing
Management TeamExecutive,DirectorofBusiness
Development
JodyKelly

11. The RPM Groups
Locations

12. The RPM Groups
Locations

13. The RPM Groups
Campaigns
Just Energy/Summitt Energy
• Sales of Natural Gas and Electricity agreements from 1998 – 2016
• Generated over $500,000,000 in revenue
• Sold over 1.2 million customers
National Home Services
• Sales of hot water tanks, tankless water heaters, air conditioners, and furnaces from 2011-2014.
• Generated over $200,000,000 in revenue
• Sold over 55,000 units

14. The RPM Groups
Campaign’s cont’d….
Intel Lighting
• Sales of LED lighting retrofits to commercial customers from 2014 to 2015
• Generated over $2,000,000 in Revenue
• Installed over 50,000 LED lights
Vonage
• Sales of home telephone service at a discount to Rogers and Bell using VOIP. Currently
• Generating $40,000+ in revenue weekly.
• Installing 200-300 units per week.

15. The RPM Groups
Campaign’s cont’d….
CanNet
• Selling DSL and Cable internet service at a discount to Rogers and Bell. Started last quarter of 2015
• Generating $20,000+ in revenue weekly.
• Installing 50-100 units a week
Protek Installations
• Selling home security and home automation under CHUBB security.
• Developing lead generation through existing sales channels and inside sales.
Rogers Communications
• Selling TV, Internet service.
• Generated 1000 sales in 3 months in 2016

16. The RPM Groups
Mission
• RPM’s mission is to form long lasting relationships with each of its
partners so that we can increase market share, reduce attrition and
increase brand awareness.
• RPM is committed to knowing your product/service like you. We aim
to understand the premise and sell it with conviction.
• When we partner with your business our sales force is committed
and built around THAT relationship and focused on THAT
product/service.
• Your Product! OUR SERVICE!

17. The RPM Groups
Our Mission
Whether your objective is lead
generation, direct sales, assisted
sales, member acquisition, or data
capture, we create programs that
not only deliver results, but also
track performance along the way:
• Build a relationship
• Learn your product/service
• Train sales force
• Begin selling to target market

18. The RPM Groups
Contact us at:
jkellylemi@gmail.com
613-866-7444
1510 Merivale Rd
Ottawa, On. Canada