2. What is Kylie Cosmetics
ï” Created by Kylie Jenner
ï” Makeup line
ï” Matte Lipkits
ï” Lip glosses
ï” Eyeshadows
ï” Eye liners
ï” Highlighters
ï” Blushes
3. How Kylie Cosmetics Promotes
ï” Social Media
ï” Inbound marketing
ï” Online advertising
4. Social Media
ï” Very active on social media
ï” Snapchat
ï” Instagram
ï” Twitter
ï” Facebook
ï” Be more active on YouTube
ï” Show products
ï” Makeup tutorials
5. Website and Search Engine Optimization
ï” Website
ï” Keep it the same
ï” SEOâs
ï” âmatte lipstickâ
ï” âcosmeticsâ
6. Online Advertising
ï” Donât do much paid advertising
ï” Focused on social media
ï” Facebook ï Suggestion pages
ï” Twitter ï Hashtags and click to follow
8. Mobile
ï” Wouldnât change much of the mobile website
ï” User friendly
ï” Almost identical to online website
ï” If I could change one thingâŠ
ï” Product subheads
9. Budget
ï” Marketing goals
ï” What type of business Kylie Cosmetics is
ï” Percent of annual revenue generated online
ï” Categories
ï” Assign budget amounts to categories
ï” All of this requires research