What’s the purpose of
Who the target audience is
What is a popular ‘advert style’
What the brand wants
What the audience already thinks about the brand
Definition: Collecting data which doesn’t already exist.
This would be useful in my project as I can get the
information which will fit exactly what I’m searching for.
Also I would be using reliable sources and know that the
figures are correct as I did them myself.
What Primary Research
Would I do?
I could do questionnaires and ask people certain points:
Ask people what makes them remember adverts
What do they think of when you say skittles
Do you buy skittles if you do, why?
I would also do an interview with a younger age group to get
their opinion on what makes a good advert. In the interview I
would show them an advert and tell me what they liked and
disliked about it. After that I would ask them what they think
about my chosen brand (skittles).
Evaluation of Primary
By doing the questionnaires I have figures which I
could use and it would be easier to display by using a
bar graph etc. Also you can see if there is a certain
trend which you could then use and it would help you in
By doing an interview I would get a more detailed
response into my research which would help me get a
better understanding on what everyone thinks.
Definition: Research that’s carried out using existing
This would be useful in my project as I have could use
data that has had more variety as more people got asked
from different age groups and back grounds. Also I could
use journals where people use loads of good sources of
data which I could then find and use as well.
What Secondary Research
Would I Do?
I would use Google scholar and Google books to find
good published books and journals on animation,
branding and about my product.
Once you found a journal or something similar you can
use their research or look at their sources
Evaluation of Secondary
By using Google scholar I would know that the sources
are good and that the people who published them are
well known and are professionals in the field
Quantitative Vs. Qualitative
This deals with numbers and can be measured
This deals with descriptions which can’t be measured
but tend to be more detailed.