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  1. 1. Skittles
  2. 2. What’s the purpose of research  Who the target audience is  What is a popular ‘advert style’  What the brand wants  What the audience already thinks about the brand
  3. 3. Primary Research Definition: Collecting data which doesn’t already exist. This would be useful in my project as I can get the information which will fit exactly what I’m searching for. Also I would be using reliable sources and know that the figures are correct as I did them myself.
  4. 4. What Primary Research Would I do? I could do questionnaires and ask people certain points:  Ask people what makes them remember adverts  What do they think of when you say skittles  Do you buy skittles if you do, why? I would also do an interview with a younger age group to get their opinion on what makes a good advert. In the interview I would show them an advert and tell me what they liked and disliked about it. After that I would ask them what they think about my chosen brand (skittles).
  5. 5. Evaluation of Primary Research  By doing the questionnaires I have figures which I could use and it would be easier to display by using a bar graph etc. Also you can see if there is a certain trend which you could then use and it would help you in your research.  By doing an interview I would get a more detailed response into my research which would help me get a better understanding on what everyone thinks.
  6. 6. Secondary Research Definition: Research that’s carried out using existing data. This would be useful in my project as I have could use data that has had more variety as more people got asked from different age groups and back grounds. Also I could use journals where people use loads of good sources of data which I could then find and use as well.
  7. 7. What Secondary Research Would I Do?  I would use Google scholar and Google books to find good published books and journals on animation, branding and about my product.  Once you found a journal or something similar you can use their research or look at their sources
  8. 8. Evaluation of Secondary Research  By using Google scholar I would know that the sources are good and that the people who published them are well known and are professionals in the field
  9. 9. Quantitative Vs. Qualitative Quantitative:  This deals with numbers and can be measured Qualitative:  This deals with descriptions which can’t be measured but tend to be more detailed.