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rtin
so g
SKITTLES
    a user research game




              #sskittles
              @hursman

                           http://bit.ly/c5JAo9
hello!
my name is aaron.
i live in dallas.
i do user EXPERIENCE.
i work @RACETOWIN.
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   3
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   4
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   5
Evaluation             Strategy




Design                           Research




                 Concept




                                            #sskittles   6
#sskittles                 7
http://businessguysonbusinesstrips.com/?p=164
Interviews




                             #sskittles                 8
             http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups




                               #sskittles                 9
               http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
  Surveys




                               #sskittles              10
               http://businessguysonbusinesstrips.com/?p=164
Interviews
Focus Groups
  Surveys
  Diaries




                               #sskittles               11
               http://businessguysonbusinesstrips.com/?p=164
#sskittles   12
#sskittles   13
#sskittles   14
#sskittles   15
what

          GONNA

        we
       DESIGN             ?


             #sskittles   16
17
18
...or this

             #sskittles   19
...or this

             #sskittles   20
...or this

             #sskittles   21
...or this

             #sskittles   22
...or this

             #sskittles   23
#sskittles              24
http://businessguysonbusinesstrips.com/?p=164
#sskittles              25
http://businessguysonbusinesstrips.com/?p=164
#sskittles              26
http://www.flickr.com/photos/fmgbain/4427106747/
BORING
                       #sskittles              27
   http://www.flickr.com/photos/fmgbain/4427106747/
#sskittles   28
rtin
so g
SKITTLES
    a user research game




                  #sskittles           29
                        http://bit.ly/c5JAo9
SETTING UP the game




             #sskittles   30
#sskittles            31
      http://bit.ly/9zThRP
#sskittles            32
      http://bit.ly/9zThRP
smaller cups




          #sskittles            33
                http://bit.ly/9zThRP
#sskittles            34
       http://bit.ly/aqYFKi
#sskittles           35
      http://bit.ly/bKOskZ
#sskittles            36
      http://bit.ly/9zThRP
#sskittles            37
      http://bit.ly/9zThRP
#sskittles            38
      http://bit.ly/9zThRP
#sskittles            39
      http://bit.ly/9zThRP
#sskittles            40
      http://bit.ly/9zThRP
#sskittles            41
      http://bit.ly/9zThRP
#sskittles            42
      http://bit.ly/9zThRP
#sskittles            43
      http://bit.ly/9zThRP
#sskittles            44
      http://bit.ly/9zThRP
#sskittles            45
      http://bit.ly/9zThRP
#sskittles              46
http://www.flickr.com/photos/spcphotos/2803872787/
#sskittles           47
      http://bit.ly/ddp102
Playing the game




         #sskittles   48
#sskittles           49
      http://bit.ly/awXGoY
#sskittles           50
      http://bit.ly/awXGoY
WILLING
PARTICIPANT




              #sskittles           51
                    http://bit.ly/awXGoY
#sskittles            52
      http://bit.ly/a0oCgk
#sskittles            53
      http://bit.ly/a0oCgk
#sskittles            54
      http://bit.ly/a0oCgk
#sskittles            55
      http://bit.ly/a0oCgk
23


12   9
              2




                  #sskittles            56
                        http://bit.ly/a0oCgk
23


12   9
              2




                  EXCEL


                    #sskittles            57
                          http://bit.ly/a0oCgk
23


12   9
              2




                  EXCEL


                    #sskittles            58
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            59
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            60
                          http://bit.ly/9TryBW
23


12   9
              2




                  EXCEL


                    #sskittles            61
                          http://bit.ly/9TryBW
[ANOTHER]
WILLING
PARTICIPANT




              #sskittles           62
                    http://bit.ly/c0JSXQ
#sskittles           63
      http://bit.ly/c0JSXQ
#sskittles           64
      http://bit.ly/c0JSXQ
#sskittles           65
      http://bit.ly/c0JSXQ
#sskittles           66
      http://bit.ly/c0JSXQ
#sskittles           67
      http://bit.ly/c0JSXQ
#sskittles           68
      http://bit.ly/c0JSXQ
#sskittles   69
#sskittles   70
#sskittles   71
...and

WHY
 is this any

 BETTER        #sskittles
                            ?
                                72
#sskittles              73
http://businessguysonbusinesstrips.com/?p=164
#sskittles              74
http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?




                                              #sskittles              75
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.




                                              #sskittles              76
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.

what's-his-hame? uh...




                                              #sskittles              77
                              http://businessguysonbusinesstrips.com/?p=164
oh, really? that's a bad thing?
...cuz i heard of this one guy.

what's-his-hame? uh...oh, yeah...




                                               #sskittles              78
                               http://businessguysonbusinesstrips.com/?p=164
NIELSEN
     #sskittles           79
           http://bit.ly/a8oLXh
#sskittles               80
http://www.useit.com/alertbox/user-research-methods.html
#sskittles               81
http://www.useit.com/alertbox/user-research-methods.html
#sskittles               82
http://www.useit.com/alertbox/user-research-methods.html
#sskittles              83
http://www.useit.com/alertbox/20040301.html
#sskittles            84
       http://bit.ly/bAJcrd
qualitative
     vs



QUANTITATIVE
          #sskittles            85
                 http://bit.ly/bAJcrd
qualitative
     vs



QUANTITATIVE
          #sskittles            86
                 http://bit.ly/bAJcrd
23


12   9
              2




                  #sskittles            87
                        http://bit.ly/a0oCgk
23
              QUANTITATIVE

12   9
               2




                                 qualitative
                   #sskittles                  88
                         http://bit.ly/a0oCgk
#sskittles              89
http://businessguysonbusinesstrips.com/?p=164
#sskittles              90
http://businessguysonbusinesstrips.com/?p=164
besides...




   #sskittles            91
         http://bit.ly/9zThRP
?   ?       ?
        ?


                #sskittles            92
                      http://bit.ly/9zThRP
#sskittles            93
       http://bit.ly/bAJcrd
qualitative
+   QUANTITATIVE

              #sskittles   94
#sskittles   95
#sskittles   96
#sskittles   97
#sskittles   98
#sskittles   99
INCLUSIVE!
        #sskittles   100
INCLUSIVE!
        #sskittles   101
HOW TO WIN




        #sskittles   102
#sskittles         103
      http://bit.ly/awXGoY
FEED
Her THE

          #sskittles         104
                http://bit.ly/awXGoY
#sskittles         105
      http://bit.ly/ddp102
still not satisfied?




                       #sskittles   106
#sskittles   107
MICROSOFT
PORTALS
MOBILE
CUSTOM APPS
Business intel
BUSINESS MGMT
ORG CHNG MGMT


                 #sskittles   108
rtin
so g
SKITTLES
    a user research game




              #sskittles
              @hursman

                           http://bit.ly/c5JAo9

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