2. Introduction
Walt Disney is a world wide known company that
has inspired generations. This fantastic company
has a top training program called Disney Traditions.
The main location for their training program is at
Walt Disney World in Florida.
3. Case Study
The name of the company: Walt Disney
The web address of the company:
http://disney.com
4. Case Study
The name of the training program: Disney
Traditions
The purpose and target audience of the training
program: Families, it does not matter if you are
young or old, they want everyone to experience the
Disney magic.
5. Case Study
How are the trainings delivered: Disney offers face
to face and online courses in its trainings.
Who designs and delivers the trainings: The Walt
Disney Company has the top in-house trainers.
6. Case Study
When do the employees go
through the training? Are they
compensated: Employees have
personalized schedules on what
times they attend work and
trainings, and they are
compensated for that time.
Is diversity of the
learners/employees addressed
in the training program? If yes,
how? In the trainings they are
taught of all the different
cultures and heritages that
make up Disney.
7. Case Study
Is employee motivation
addressed or promoted? If yes,
how? Disney is always
mentioning the “Disney Look",
and that is the motivation they
give their employees, to work
hard towards that goal.
What role does technology play
in the trainings? Technology
plays a big part of the Disney
training because it offers online
courses where employees gain
their knowledge solely online.
8. Case Study
Training program learning outcomes/goals/topics:
In Disney Traditions its main focus is on providing
the best knowledge for its employees on how to
find their Disney side. They will learn the overall
concept of Disney as well as its past and future.
9. Conclusion
The weaknesses I feel this training program has are:
They do not provide enough information on their website to show exactly how
the training will be done.
Disney chooses your work and training schedule, so you do not have any
flexibility.
The strengths I feel this training program has are:
Disney does not just offer a one day training, but a weekly training where they
have to complete 30 to 50 hours.
The training is not just over how to make profit, but how to embrace its
audience with the “magic”.
I know it works because every time I walk into a Disney park or watch a Disney
Channel, I can see for myself the happiness they convey towards their
audience.
The best concept I learned from this case study was Disney proves a
positive attitude and hard work will make a great and successful company
not just for the audience but also for its employees.
10. References
Disney Traditions. (n.d.). Retrieved November 1,
2014, from
http://cp.disneycareers.com/en/onboarding/fl/
working-here/disney-traditions/
