GO DIGITAL . GO LOCAL AISA DIGITAL has the vision to use AI MACHINE TRANSLATION and enable the growth of the DIGITAL ECONOMY in SOUTHEAST ASIA. Our solution use AI translation machine customized for e-commerce content into ASEAN languages with human post-editing before content published on web, all happens on a technology integrated platform. Our customer targets are e-commerce players (aggregators & verticals) and digital businesses from English speaking market and Japan, who are keen on localizing their products into ASEAN languages (Indonesia, Malay, Vietnamese & Thai).

1. AI for Southeast Asia

2. AISA assists companies to actualise digital transformation and capitalise on digital economies.
AISA powers e-commerce and digital businesses with artificial intelligence capabilities and
world-class solutions. Harnessing machine learning and deep learning,
AISA enables massive localisation at high speed and at a fraction of the cost.
In fragmented Southeast Asia, AISA conquers the region's unique challenge of diverse languages.
Leveraging on AISA's domain-specific translation machine and robust talent ecosystem,
AISA delivers contextual translation in major ASEAN languages.
Be it millions of SKUs or multilingual user-generated content, AISA helps companies triumph over
language barriers and outperform competitors.

3. Why Southeast Asia?
1. Fastest Growing Internet Market for the next 5 years (Fig. 1)
2. Internet Economy is Ready to Take Off (Fig. 2)
3. High Percentage of Young Internet Users (Fig. 3)
Figure 1 & 2: Source from World Bank, Internet Penetration Figure 3: Source from UBS Report, ASEAN E-commerce

4. Why Southeast Asia?
SEA offers tremendous potential growth in digital markets, with more than 45% of Internet users and 85%
of SEA population untapped into digital markets.
4. Tremendous Potential Growth in Digital Markets (Fig. 4 & 5)
Figure 4: Source from Gravity Research & Development Figure 5: Source from eMarketer, A.T. Kearney

5. The Challenges
Obstacles to e-Commerce Business in SEA
● Fragmented market and product information
due to language barriers
● Inefficiency in cross border trades due to
ineffective infrastructure & logistics
● Political, cultural and linguistic differences
● Lack of unified business driven platforms
catering for multilingual contents
● MASSIVE localisation is costly due to
inaccurate machine translation + human
translations
10 Countries, 12 Cultures

6. STAGNANT
TRANSLATION
MODE
The Gaps
Inaccurate
Machine
Manual
SlowCostly

7. Why AISA Solution
Low
Cost
Superior
Quality
High
Speed
• High
Accuracy
DOMAIN-SPECIFIC
machines
• Reasonable
Quality
70%
• Accelerate
Delivery
5 – 15 times
FASTER
• Scalable
Capability
Thousands of
well-trained
POST-EDITORS
(ASEAN)
Customised
Domain
• Affordable
Rate
70% LOWER than
usual cost
Massive
Volume

8. How It Works

9. AISA will change the SEA’s e-Commerce growth curve
US$700bn (China)
US$394bn (US)
<US$10bn (SEA)
New growth curve
Original curve

10. Market Targets for e-Commerce Localisation

11. AISA’s Revenue Model
CREATING CUSTOMER VALUE
● Securing Licensing & Key Services Partners
● Trial Project/ Experimentation
● Solution Improvement
SELLING
● Partner/ Reseller Programme
● Solution Implementation Project
● Localisation Consulting & Services
● Digital Localisation Consulting & Services
Project Model
Transaction Fee Model
Subscription Model
Affiliate Model
MARKETING
● Online Content Creation/ Digital Marketing
● Offline Conference/ Exhibition/ Speaking
Opportunities
● Strategic Partnership

12. The Team
Portfolio:
Founded and managed
the Elite Group of Companies since 2006
18 Years, Executive Management in
Linguistic Industry (SEA)
Background:
Bachelor of Science (Biology Major),
National Taiwan Normal University, Taiwan
Portfolio:
22 Years, IT Solutions (Local & SEA)
Background:
Bachelor of Engineering, Nanyang
Technological University, Singapore
Master of Business Administration,
University of Birmingham, UK
Portfolio:
24 Years, Business & IT Management and
Training & Business Consulting
Led seaport business IT transformation
projects (2005 - 2008)
Background:
BA (Hons), Accounting & Finance,
Lancaster University, UK
Master of Business IT,
Curtin University of Technology, Australia
Project Management
Professional Certification, US
Yin Yin Hong, 40
Founder
Sam Chow, 50
Head, Regional Sales
Ian Ng, 48
CEO