SAP'S INTELLIGENT ENTERPRISE

INTERNAL
SAP Strategy
Deliver the Intelligent Enterprise

2PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Agenda
THE CUSTOMER IMPERATIVE:
ACCELERATE VALUE CREATION
SAP STRATEGIC IMPERATIVE:
DELIVER THE INTELLIGENT ENTERPRISE

The Digital Era is evolving into The Intelligence Era
ENABLING TECHNOLOGIES
CUSTOMER VALUE CREATION
• Mobile & Smartphone
ubiquity
• Cloud Computing
• Social Networks
• Big Data
Cloud, Mobile & Big Data
2000s - 2010s
Digital
Transformation
• Widespread PC adoption
• Broadband Internet
• ERP and business
process technologies
Client Server & Internet
1990s - 2000s
Business
Process
Automation
Mainframe & PCs
1960s – 1980s
• Transistors & silicon
revolution
• Large scale Mainframe
Computing adoption
• Emergence of PC’s
• Plant floor automation
Industrial
Automation
• Machine learning (ML) and
artificial intelligence (AI)
• Internet of things (IoT) and
distributed computing
• Blockchain
Intelligent Technologies
2010s - 2020s
Intelligent
Enterprise

Our customers face new challenges amid digital disruption
“How do I fund innovation for
tomorrow while still running
today’s business and
delivering profitable growth?”
- CEO, CFO
“How do we better understand
what our consumers really
want and how do we deliver
the best experience for them?”
- CMO, CRO, Head of Sales
“How can we use our data to
create an engaging employee
experience across all groups
of employees?”
- CHRO
“How can I draw more
actionable insights from my
enterprise data to help my
business partners react
faster to new opportunities?”
- CIO

Intelligent enterprises elevate employees to focus on higher-value tasks

Next Practices: Capabilities and outcomes driven by Intelligent Enterprise
Agility
the ability to respond faster to changes in
the marketplace or the business and to
pivot business processes toward the right
customer outcomes
Visibility
the ability to collect and connect data that
was previously siloed and to recognize
unseen patterns
Focus
the ability to simulate the impact of
potential options and direct scarce
resources to the areas of maximum
impact
Capabilities
Deliver best-in-class
customer experience
by anticipating and proactively responding
to end-customer needs
Do more with less and
empower employees
through process automation and by freeing
up people to do more meaningful work
Invent new business models and
revenue streams
by monetizing data-driven capabilities and
applying core competencies in new ways
Outcomes

SAP is positioned to deliver Next Practices to our customer
empower employees
customer experience
Invent new business models
and revenue streams
• Automated invoice and payment
matching
• ML-enabled resume matching
and employee approvals
• Predictive lead management
• Automated sales discount
approvals
• Warehouse automation
• Real time supplier and demand
management
• Predictive maintenance and
service
• Outcome-based business models
by digitizing products and
services
• Expansion into new industries
and markets
• Shared economy and network
based business
• Self-service enabled by chatbots
and voice
• Personalized and distinctive
customer experience
• Omnichannel customer service
(available anytime and available
anywhere)

Next Practices Example:
Real-time supplier and demand management in IM&C
Traditional process
Next Practice
Create and
print catalog
Distribute catalog to
sales representative
Sales rep
presents product
innovations
Sales rep takes
inquiries and
creates offers
Customer places
orders by sending
a fax
Sales rep enters
sales order in the
system
Extracts sales orders
for offline analysis
Identifies
back orders
Confirms each
sales order
individually
Reallocates
available stock
Releases
sales orders
individually
Customer searches on the
Web and places orders
Sales order created
automatically
Back orders checked
with embedded analytics
Create electronic
product catalog
Available materials
reallocated
Product information External sales Internal sales Supply management
Visibility Focus AgilityAgility
Capability
empower employees
customer experience
Visibility

Transform the IM&C value chain and business model
Invent new business
models and revenue
streams
From selling products
Sell Produce Deliver Invoice Service
To selling outcomes
Manage
and Service
Invoice
Close
Contract
Produce Deliver
By providing machines
and equipment bundled
with services and
consumables, IM&C
companies can charge
for outcomes, deliver
product usage insights to
customers, and create a
more sustainable
revenue stream.

Personalized customer enrollment campaigns in Utilities
Traditional Process
Next Practice
Target group
identification is based
on historic data.
Sales rep contacts
the identified
prospect by phone.
Sales rep presents
an offering to the
prospect.
Sales rep sends the
individual quotation
by mail.
Customer signs the
quotation and sends
it back to the utility.
Back-office
agent creates
the master data
in the system.
Back-office agent
creates the sales order
for delivery of the loyalty
award (iPad).
Back-office agent
initiates the supply
switch process.
Customer receives
enrollment
confirmation and a
welcome letter.
One of the identified
prospects receives an e-
mail with a personalized
offering and a link to the
utility’s Web shop.
The prospect compares
various product bundles,
chooses a gas/electricity
bundle with a special promo
offer (free iPad), and enrolls
online for the service.
The SAP solution automatically
creates the necessary master data
in the back office to process the
customer switch according to the
regulatory framework and to
deliver the loyalty award (iPad).
The marketing manager
identifies the target group
for the promotion campaign
based on real-time social
media analysis.
Visibility Focus & AgilityAgility
Capability
The customer receives
enrollment confirmation
and a welcome message
according to their preferred
communication channel.
Identification Customer Engagement Sale
Agility
customer experience
empower employees

Transform the Utilities Value Chain and Business Model
Utility
responds to
requests of
customer
Customer closes
contract for Point
of Delivery
Utility bills
the
customer
Utility
delivers
energy
Utility
measures
consumption
Utility manages assets (solar
panels, wall batteries, …)
Utility integrates smart home
to optimize energy use
Utility offers energy
storage as a service
Utility manages virtual power plant
and exchange with energy markets
Utility operates e-
Mobility fleets
Prosumer
From meter-centric
To prosumer-centric
Invent new business models
and revenue streams
Meter
By developing their
traditional customers
into “prosumers”
(producers and
consumers of energy),
utilities can sell new
services and create
energy communities.

Agenda
THE CUSTOMER IMPERATIVE:
ACCELERATE VALUE CREATION
SAP STRATEGIC IMPERATIVE:
DELIVER THE INTELLIGENT ENTERPRISE

SAP Strategy – Deliver the Intelligent Enterprise
THE INTELLIGENT ENTERPRISE
features 3 KEY COMPONENTS:

Intelligent Suite: Deliver intelligence across value chains
Out-of-the-box integration leveraging SAP
Cloud Platform, the SAP Analytics Cloud
solution, and a common data foundation with
SAP HANA and SAP Data Hub
Best-in-class UX with
consistent experience
across the entire portfolio
Easy to extend, allowing
customers and partners to
customize solutions quickly
Intelligence embedded
in the applications making
the workflows smarter
Modular, making
it easy to consume and
cost-effective to operate.

SAP Customer Experience: Helping you connect with purpose
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP
C/4HANA
SAP Commerce
Cloud
SAP Sales
Cloud
SAP Customer
Data Cloud
SAP Service
Cloud
SAP Marketing
Cloud
Build trusted relationships
Build rich profiles of your customers along their journey with you, placing
privacy and customer needs at the forefront of every interaction.
Create powerful connections, streamline lead to cash
Empower sales, personalize buyer engagements, close more deals faster and
align sales behavior to your business goals for a streamlined lead-to-cash
process. Create a connection and sell more.
(Vestas)
Deliver contextually relevant brand experiences
Understand the real-time intent of each customer using market insight and
intelligence, and deliver contextually relevant brand experiences across many
channels.
(Palladium Hotels)
Drive more deals via personalized commerce experiences
Deliver personalized digital commerce experiences that simplify digital
transformation, reduce TCO (which could result in a 307% 3 year ROI),
and accelerate time-to-value, empowering organizations to win.
(New Era Cap)
Delight customers with optimal service experiences
Orchestrate service experiences – before and after the first sale – for one
unified service experience. Deliver on customer promises throughout the
entire customer journey and delight them so they return for more.

Manufacturing & Supply Chain: Powering the digital supply chain of one
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
Manufacturing
& Supply
Chain
Plan and deliver for individuals, to increase customer loyalty
Drive responsive, customer-centric processes based on actual demand from
forecasts, POS information, and sentiment analysis.
(Monsanto, Corning, Microsoft)
Increase efficiency with predictive business processes
Design, make, and maintain smarter products and assets by creating a digital
twin of your business to predict issues, opportunities, and changes in supply
and demand.
(Kaeser Kompressoren , Trenitalia)
Increase throughput and utilization through smart automation
Rethink manufacturing and logistics processes to enable automation through
Industry 4.0 technologies such as robotics, drones, AI, and machine learning.
(Caterpillar)
Total visibility for improved customer service
Analyze and manage, in real-time, across every role in the extended supply
chain to enable guaranteed outcomes, informed customers, and risk reduction.
(Microsoft)
Digital Logistics
& Order Fulfillment
Digital Product
Design
Digital Business
Planning
Digital Asset
Management
Digital
Manufacturing &
Operations

SAP S/4HANA Cloud: Core to the intelligent enterprise
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP
S/4HANA
Cloud
Core
Finance
Idea to
Design
Order to
Cash
Procure to
Pay
Plan to
Production
Offer to
Project
Operate consistently at the speed of thought
Connect teams with modern, integrated processes to ensure complete,
consistent information across your organization so you can operate at the speed
of thought.
(MOD Pizza)
Maximize resource utilization
Use intelligent automation to make the most of your resources at all times –
from capital, to talent, to inventory, and beyond – and adjust to new needs with
maximum agility.
(Delaware Consulting)
Gain unprecedented insight into your business
Deliver total visibility and instant insights across the finance value chain and
your supply chain with an ERP that recommends, predicts, and solves.
(SMA Railways)
Drive new levels of productivity and efficiency
Help employees make faster and better decisions with the world’s first hands-
free ERP, enabled with a digital assistant you can speak to and hear from.
(SAP CoPilot)

SAP SuccessFactors: Transform your total workforce experience
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP
Success
Factors
Increase insight and efficiency to do less, yet deliver more
Rely on data-based recommendations and prescriptive guidance to proactively
improve people processes and results. Apply intelligent service workflows and a
digital assistant to support everyday transactions.
(Brooks Brothers)
Spark motivation and improve engagement everywhere
Increase connectivity and engagement across your global workforce with
support for 92 countries and 42 languages. Apply unified, continuous talent
management and collaboration to inspire and motivate your workforce.
(Cirque Du Soleil)
Elevate and connect people experiences to improve agility
Provide personal, role-based experiences for your entire workforce – including
contingent labor – across all devices and SAP solutions. Introduce elegant, yet
practical mobile apps, co-developed with Apple, that simplify everyday work-life.
(Corning)
Shatter ceilings and tackle tough issues with confidence
Apply powerful, built-in tools to help solve tough industry and people initiatives
such as diversity, inclusion, and well-being at work. Leverage intelligent job
analysis, photo-less calibration, and tips to improve initiative results.
(Jaguar Land Rover)
Core HR
& Payroll
Time &
Attendance
People Analytics
& Planning
Compensation
& Benefits
Performance
& Succession
Recruiting &
Onboarding
Learning &
Development

SAP Fieldglass: Source, engage, and manage the external workforce
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP
Fieldglass
Empower the Intelligent Enterprise with specialized talent
Identify and engage hard-to-find talent with highly specialized skillsets, critical
in driving greater agility and competitive advantage.
(Sikorsky)
Streamline services and increase operational agility
Tap into the power of Artificial Intelligence and Machine Learning to streamline
and automate key business processes to maximize efficiency and productivity.
(Light industrial)
Achieve enterprise-wide visibility for greater control
Achieve full visibility and management of the end-to-end external workforce and
services procurement lifecycle – from sourcing, onboarding, and managing, to
invoicing, payment, and offboarding.
(Sikorsky)
Gain insights that drive cost savings
Leverage the industry’s largest data set for benchmarking, workforce
simulation, and best practices. Identify opportunities to improve talent quality
and gain critical insights that drive cost savings.
(The Forrester Wave: Services Procurement, Q1 2017)
Services
Procurement,
Management &
Evaluation
Worker
Onboarding,
Management &
Offboarding
Guided Work Sourcing
External Workforce Management
Supplier Collaboration

SAP Ariba: Source, buy, and pay with the world’s largest business network
Optimize procurement for all spend categories
Drive sourcing and category management for direct and indirect materials and
services with a single solution for all your spend categories, thereby managing
costs, limiting risks, and maximizing the bottom line.
(County of Santa Clara Grupo Herdez)
The simplest way to buy smarter
Help your employees to buy smarter by buying the right things the right way, and
without having to read the rules using Guided Buying from SAP Ariba.
(FMG)
Increase efficiency with predictive business processes
Make smarter design and sourcing decisions with supplier input and Artificial
Intelligence/Machine Learning-driven insights.
(Microsoft AI/ML Sourcing)
Gain supply chain visibility through supplier collaboration
Extend your supply chain planning systems and ERP solutions to your suppliers
to collaborate on forecasting, inventory, and execution processes.
(Microsoft E2E video DuluxGroup video)
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP
Ariba
Strategic
Payables
Supply
Chain
Collaboration
Strategic Sourcing
Supplier
Management
& Risk
Guided Buying
Invoice
Automation

SAP Concur: Simplify travel, expense, and invoice management
Optimize working capital by increasing T&E visibility and control
Selecting the right travel and expense management tools enable you to bring
visibility into ever larger areas of spend, with 88% of CFOs pointing to managing
T&E costs as critical to optimizing working capital.
(How Finance Leadership Pays Off: Effective Spending Management Boosts
Performance (Oxford Economics )
Improve compliance while increasing employee satisfaction
Deliver 35% greater compliance with travel and expense policies, resulting in
earlier and more accurate visibility into spending by leveraging our cloud-based
T&E platform and its industry-leading ecosystem.
(IDC, 2017, The Connected Journey: Evolving to the Next Level in Business Travel)
Unmatched employee productivity and user experience
According to IDC, with leading mobile apps and machine learning-powered tools
from SAP Concur, employees spend 70% less time on expense reports, and 49%
less on travel planning. TripIt from SAP Concur is trusted by 14 million travelers to
make their business trips simpler and more enjoyable.
(IDC, 2017, The Connected Journey: Evolving to the Next Level in Business Travel)
Efficiency and savings through invoice capture and management
According to IDC, SAP Concur helps business reduce time spent on tasks related
to invoice management by 34%, and accelerates average time to pay vendors by
51%.
(IDC: The Business Value of SAP Concur Invoice, April 2017)
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP
Concur
Invoice
Management
Open Platform &
Ecosystem
Integrated Travel & Expense

Digital Platform: Unlock data-driven intelligence and innovation
SAP HANA powers
SAP applications as
the foundation of
high-performance
data warehousing
and analytics
Next-generation data
management expands
SAP HANA in-memory
database to address
structured and
unstructured data
use cases and
external data
Platform for extending
the business processes
of the Intelligent Suite
and enabling new
innovations
Marketplace for
ecosystem to build
new innovations
leveraging APIs and
business services
SAP Data Hub
provides data
orchestration and
metadata
management across
heterogeneous data
sources
Delivering deep
data and process
integrations
through APIs and
microservices

SAP HANA Data Management Suite:
Trusted, connected data for the Intelligent Enterprise
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP HANA
Data
Management
Suite
Data
Orchestration
Next-
Generation
Analytics
Data
Enrichment
In-memory
Transactions
& Analytics
Data Governance
Simplified data landscape
Reduce complexity by merging transactional and analytical workloads onto a
single data source and data management suite.
“SAP crushes translytical workloads.”
The Forrester Wave™: Translytical Data Platform, Q4 2017
Increased flexibility on-premise and in the cloud
Modernize your data architecture and data orchestration to enable business
decisions to be based on accurate and up-to-date data.
Greater visibility via connected, intelligent data
By enabling managers with a 360° view of capacity utilization, a major hospital
group is able to deliver the best care to as many patients as possible.
Trusted data
The latest services and technology, such as Internet of Things and Machine
Learning, are very data intense. SAP HANA Data Management Suite can deliver
the comprehensive, high quality data these new applications need to be
successful.

SAP Cloud Platform: Foundation for the Intelligent Enterprise
Customer
Experience
Manufacturing
& Supply Chain
Digital
Core People
Engagement
Network & Spend
Management
Data
Management
Cloud
Platform
SAP
Cloud
Platform
Runtimes & Containers
Business
Services
Machine
Learning
Analytics Data & Storage DevOps
Integration
Services
Internet of
Things
Collaboration
Mobile Services
Business-ready for accelerated, trusted innovation
Accelerate innovation with ready-to-use business services while consuming
services at your own speed. Build or buy prebuilt apps from SAP partners, all
protected with enterprise-class security and privacy, running on all major public
cloud infrastructures
(Henkel) (Semos)
Enterprise-connected for seamless digital experiences
Co-ordinate business processes for competitive advantage with seamless
integration and delightful user experiences across all applications and multi-party
transactions, achieving continuous interactions between humans, apps and
machines
(Vestas) (c-Com) (Hagelitner)
Cloud-native for easy adoption of innovative technologies
Build cloud-native applications that run on any cloud, leverage open micro-
services, orchestration, choice of programming languages and rapid development
frameworks for continuous, collaborative innovation.
(c-Com)
Intelligence-centric for transformative business outcomes
Manage, share, process, and analyze any data anywhere with speed and
combine analytics and transactions to achieve real-time situation awareness.
With predictive insights to guide your next action, invent and run intelligent
business processes to transform your business.
(Rainforest Connection) (Neustar)

Intelligent Technologies: SAP Leonardo everywhere
Applications that deliver intelligence
within core business process (such as
intelligent ERP, intelligent HR)
Innovation services combining design-thinking
and industry accelerators to help ensure
customers derive value from innovative new
technologies quickly and with reduced risk
A toolbox of intelligent technologies (IoT,
AI/ML, and analytics), microservices, and data
management tools that will be available over
SAP Cloud Platform to deliver intelligence out
of the box as well as through co-innovation
Universal analytics and SAP Digital Boardroom
solution connecting the enterprise for the CXO

SAP'S INTELLIGENT ENTERPRISE

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