The document discusses how the author addressed their target audience for their magazine. They chose a masthead that was different from other magazines based on feedback from friends in the target 13-18 age group. A questionnaire of 100 people in this age group found that the majority preferred the color scheme of green, red, white, and black. Images on the cover and inside pages were selected to appeal to this audience as explained in a previous question. The cover lines feature famous bands that the target audience will know to attract buyers interested in exclusive news about these musicians.