1. EDA TELCİLER ÇAPAR
Konaklar Mah. Şebboy Sok
Otoyolcular Sitesi 4B blok D:4
4.Levent-İstanbul
Mobile: 0530 767 3980
e-mail: capar.eda@hotmail.com
PROFILE
Brand management of 9 years experience at leading multinational companies, at multinational brands
Dove, Elidor, Cappy and Coca-Cola. Expertise in marketing & advertising; deep experience at public
relations; exceptional skills in leadership and communications.
CAREER OBJECTIVE
Building upon my expertise in marketing and public relations. Managing communications strategy of
brands or companies; leading large groups; sharing my energy, knowledge and skills to create change
for better. I would like to leave my personal remark to wherever I work and bring success.
PROFESSIONAL EXPERIENCE
HAYAT HOLDING Jan 2016- continues
 Senior Brand Manager, Bingo Global Strategy Development
 Responsible from Bingo strategy development locally and globally
 Track business potential and develop strategic business plans in export, subsidiary and new
entree countries
 Lead new product & category innovation process with product development technical team
 Lead clustering & standardization projects for Bingo globally
 Develop new business modelling systems and new strategic approach to strengthen business
 Conduct extensive research with consumers in each country, study the competition in local units
and globally to estimate future potential and coming trends
THE COCA-COLA COMPANY May 2008-Feb 2015
 Project & Asset Manager, Coca-Cola Licensing & Attractions
 Responsible from brand Coca-Cola’s extension to other sectors via licensing; building
partnerships with other companies & brands and developing experiential marketing projects.
 Identified opportunities to position Coca-Cola merchandise in retail, found new licensees and
started partnership agreements with several well-known brands in Turkey.
 Opened 10 new Coca-Cola Merchandising Shops, tracked their performance and built
expansion plans.
 Launched World of Coca-Cola Visitor Center as the first travelling experiential marketing
platform in Turkey.
 Won several prestigious awards with World of Coca-Cola Project: Altın Pusula PR Awards first
prize for Marketing Communications and Integrated Marketing, finalist at Sabre Awards “Best
Brand Experience Event (All Other Nations)”, “Best Consumer Event” and “Best Public Relations
Event” and at E.X.C.I.T.E. Awards for “Best Consumer Event”.
 Senior Assistant Brand Manager, Coca-Cola
 Responsible from Coca-Cola brand strategy of pet 1L & above packs.
 Launched two national campaigns for Coke & Meal asset.
 Launched Ramadan 2010 Campaign & nationwide consumer promotions.
 Constructed extensive qualitative & quantitative research on consumer insights and market
dynamics to build long term brand strategies for Coke & Meal and Ramadan assets.

2.  Worked closely with Public & Corporate Relations team for building brand reputation strategy in
line with corporate reputation plans.
 Senior Assistant Brand Manager, Cappy
 Rebuilt the brand vision and strategy for Cappy.
 Launched 4 campaigns, one with the highest budget in Cappy history.
 Consulted and guided sales teams for in store execution, shopper activation and customer
plans; set instore strategy with a dedicated store team.
 Lead supply chain and finance teams throughout the commercialization process of all Cappy
innovations between year 2009-2010.
 Ranked the first place in Direct Marketing Awards 2009 with Cappy Lemonade Launch in store
activation
 Won the “Crystal Apple” in the highly competitive category of “Multi-medium Campaign” with
Cappy Mainthrust Campaign.
 Won The Coca-Cola Company Worldwide Marketing and Commercial Excellence Award,
selected amongst 200 countries that Coca-Cola operates with Cappy Mainthrust Campaign in
store execution project in category of “Best Integration of Marketing and Commercial
Leadership”.
UNILEVER July 2006-May 2008
Regional Assistant Brand Manager, Elidor
 Drove category agenda to build a regional strategy in Africa, Middle East, Turkey region.
 Responsible of the brand performance at 15 countries in the region; setting & tracking the success
criteria.
 Set and inspired a vision to position the brand for maximum potential.
 Conducted consumer research to anticipate and define factors that drive competitive advantage.
 Lead the creative development of three regional integrated brand campaigns.
Assistant Brand Manager, Dove Hair Category
 Developed an activation campaign for Dove Hair Care Range.
 Exploited “Beauty Experts Program” for Hair Care Category.
 Analysed competitors’ price strategies and developed competitive price offers.
Assistant Brand Manager, Dove
 Developed and executed media & launch plans using funds to achieve measurable objectives.
 Designed www.dove.com.tr website.
 Organized two company sales meetings.
 Led the project the launch of “Campaign for Real Beauty”
INTERNSHIPS
 3M, Sales and Marketing division.
 L’Oréal, at brand Maybelline
 Beymen, Women’s division.
ACADEMIC BACKGROUND
2013-2015 Anadolu University Diploma Program of Public Relations
 Open education program for two years, will be graduated in Jun’16
2002-2006 Koç University, Istanbul, Turkey
 College of Economics and Administrative Sciences
 BA, Business Administration,
 Graduation: June 2006 GPA: 3.0

3. 1995-2002 American Collegiate Institute, Izmir, Turkey
 Merit Scholarship: 1999
 Honors: 1995-2002
AWARDS
 First prize at Altın Pusula PR awards 2013 with World of Coca-Cola
 Finalist at Sabre Awards Consumer Media Relations 2013 and at E.X.C.I.T.E. Awards for Best
Consumer Event 2013 with World of Coca-Cola
 First prize in DPID awards 2012 with Studio Kaprol University Project
 Ranked the first place in Direct Marketing Awards 2009 with Cappy Lemonade Launch
 Won the Crystal Apple in 21st annual in the highly competitive category of Multi-medium
campaign with Cappy Mainthrust Campaign
 Won 2008 Coca-Cola Company Worldwide Marketing and Commercial Excellence Award
selected among 200 countries that Coca-Cola operates in with Cappy Mainthrust Campaign in
store execution as the Best Integration of Marketing and Commercial Leadership
 Loreal Brandstorm 2006; ranked #2 among 30 teams
 Unilever Ideatrophy 2004; ranked #3 out of 536 teams
PERSONAL:
Date & Place of birth: 26.02.1984, Izmir
Interests: psychology, children’s education, sports and art&design