2. i
MEGA Consulting & Training
Mega Consult is a consulting firm comprised of professionals
having strong industry backgrounds in Marketing, Marketing
Research, Professional Sales and Marketing Training
Courses. The firm offers a wide range of consulting services
to Large, SME (Small and Medium Enterprises), Government
Organizations & Multilateral Financial Institutions; We are
located in Riyadh, Doha, Kuala Lumpur, and Barcelona.

3. i
Kotler Business Program
An innovative online learning experience brought to you by
Kotler Impact in cooperation with Pearson Education. This
training program will help unleash the potential of you and
your business for greater, sustainable success.
KBP is the only global business program under the brand
name of a management guru, Philip Kotler, that offers first
class education in countries across the globe. We partner
with universities and institutions with renowned academics
and lecturers to bring you cutting-edge Curricular that
challenge you to further your skills.

4. MEGA Launches Kotler Business Program
MEGA Consulting & Training is launching Kotler Business
Program in the Saudi Market through it’s products & training
Profile.
MEGA will facilitate continuous technical and educational
support for the local customers of the program.

5. Who is Philip Kotler
Philip Kotler is an American author, consultant, and professor;
currently the S. C. Johnson Distinguished Professor of
International Marketing at the Kellogg School of
Management at Northwestern University. He is the author of
over 55 marketing books, including Principles of Marketing,
Kotler on Marketing: How to Create, Win, and Dominate
Markets, and Marketing 3.0: From Products to Customers to the
Human Spirit.
Kotler describes strategic marketing as serving as "the link
between society's needs and its pattern of industrial response.

6. Program Features
• Elegant Educational Program for employees, and Businessmen.
• Sophisticated Marketing & Business program brought to you by Philip Kotler.
• Online education, easy to reach, easy to access.
• Different courses and subjects that meets different business development
needs.
• Specially tailored program that adopt different educational skills that include
video lectures, e-books, video interactive, and different assessment systems.
• Enhancing personal & knowledge skills, increases productivity, and opens
new career opportunities.

7. Lectures By:
Philip Kotler
Founder and distinguished
marketing Professor.
Dr. Abdulhai Megdad
CEO MEGA Consulting & Training
Kozo Takaoka
President, Kotler Business Program,
President & CEO Nestle Japan
Marc Oliver Opersnik
CEO KBR, Marketing Professor
Leubeck University Germany
Al Ries
Founder & Chairman, Ries & Ries
Focusing Consultants
Mohan Sawhney
Professor Kellogg Marketing School
Rob Wolcott
Co-Founder & Executive
Director, Kellogg Innovation
Network

8. Chapter1: The Nature of Marketing: Creating & Capturing Customer Value
Chapter 2: Company and Marketing Strategy
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Marketing Research & Gaining Consumers Insights
Chapter 5: Understanding Consumer and Business Buyer Behavior
Chapter 6: Marketing Segmentation, Targeting and Positioning
Chapter 7: Creating Value through Products and Brands
Chapter 9: Creating Value through Pricing
Chapter 10: Creating Value through Distribution
Chapter 12-14: Creating Value through Communication
Chapter 15: Global Marketing
Chapter 16: Sustainable Marketing and Marketing Ethics
Structure and Corresponding book chapters:

9. • All above will be by Prof. Philip Kotler and Prof Marc Oliver Opresnik
in addition we would like to include the following videos:
• Innovation in Marketing by Rob Wolcott: Chapter 7: Creating Value through Products
and Brands
• Digital Marketing by Ira Kaufman: Chapter 12-14: Creating Value through
Communication
• Trust ability in Marketing by Martha Rogers: Chapter 4: Marketing Research and
Gaining Consumer Insights
• Entrepreneurial Marketing by Hermann Simon: Chapter 11: Global Marketing
• Technology in marketing by Mohan Sawheny: Chapters 12-14: Creating Value through
Communication
• Branding & Positioning Focus by Al Ries / Laura Ries: Chapter 7: Creating Value
through Products and Brands
• Corporate Marketing Innovation by Kozo Takaoka: Chapter 7: Creating Value through
Products and Brands
Videos and corresponding book chapters:

10. Benefits
• Exceptional marketing training Program by Philip Kotler.
• Elegant Marketing Program at very affordable cost , deeper effect, better
than traditional training courses.
• Effective development of personnel Skills and business development.
• Increase productivity, develop business efficiency.
• Study and learn in your free time. Focus more on business during office
hours.
• Marketing is not a department.. It is the organization culture.

11. THANK YOU