Mkt 498 week 3 team assignment target market and competitive advantage paper
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Business plan format
The purpose of this is to introduce to you, the firm, Bilorks Education Pvt. Ltd. that has been active in the Pre-Schooling Services and owning Pre-Schools in
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MKTG211 Marketing Foundations Marketing Strategy Analysis Projec.docx
MKTG211: Marketing Foundations: Marketing Strategy Analysis Project
Objective: To demonstrate an understanding of marketing concepts and their application by providing an overview of a strategic marketing strategy for a tangible consumer product.
The intent of this assignment is to analyze a specific existing product that is currently on the market.
You will select a product from the list provided by the instructor. Only one person per product, so the choices will be made on a first come, first serve basis.
Your grade will be based on your thoroughness of analysis and the logic of your conclusions and recommendations, as well as APA formatting and grammar and spelling. The final paper must include each of the numbered/lettered items as subheadings.
Section One: Target Market (1 – 2 pages)
Define one target market for this product using all bases of segmentation described in the textbook. Remember that a target market description describes the people in the target market. Product descriptions do not belong in this section.
1.
Geography
2.
Demographics
a.
Age (provide a specific age range)
b.
Gender
c.
Income (provide a specific income range)
d.
Ethnicity
e.
Family Life Cycle (provide marital and family status)
3.
Psychographics
a.
Personality (describe at least three distinct personality traits that apply to this group of people)
b.
Motives (describe at least three distinct motives that apply to the this group of people)
c.
Lifestyles (describe at least three distinct lifestyle traits that apply to this group of people)
4.
Benefits Segmentation (describe at least three benefits sought)
5.
Usage Rate Segmentation
For each section above, provide detailed information to convey understanding of the concepts being applied. Use subheadings or a table to separate each item listed above. Bullet points may be used but need to be detailed and clear. Stating that the target market likes outdoor activities is not clear. Instead, stating that they play on a softball team that practices and plays 2-3 times per week provides the necessary detail and clarification.
Section Two: Product Strategy (2-3 pages)
1.
Choose the Product Classification that defines this product based on the previously defined target market.
Explain your rationale. Choose between Convenience Product, Heterogeneous Shopping Product,
Homogenous Shopping Product, Specialty Product, or Unsought Product.
2. Describe the Branding used for this product.
a.
Does this product use family and/or individual branding? Explain your rationale.
b.
Describe the brand name and brand mark. Explain each of them in detail, including colors, designs,
and text.
c.
Discuss the level of brand loyalty that the target market has for this brand.
Do not confuse Branding with Packaging & Labeling. Branding elements are often used on packaging, but a picture or phrase on a package is not necessarily a brand mark.
3. Describe the Packaging for this product.
a.
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A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.
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FINAL ASSIGNMENTName___________________Date_________________.docx
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Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
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2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
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MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docx
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
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© 2018 American InterContinental University.
All Rights Reserved. Authorized Users Only.
Unit 5 Individual Project
Assignment Details
Assignment Description
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided
that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be
allowed to mimic plans or ideas from larger or already "inplace" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or
service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the
marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your shortterm MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year
(planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and timespecific—in formulating your objectives. An objective
with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact
Finder. Consider the size of the market and its purchasing power. Research is required to backup your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your
product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PRO.
Operation Blue Star - Saka Neela Tara
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Normal Labour/ Stages of Labour/ Mechanism of Labour
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
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The purpose of this is to introduce to you, the firm, Bilorks Education Pvt. Ltd. that has been active in the Pre-Schooling Services and owning Pre-Schools in
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MKTG211: Marketing Foundations: Marketing Strategy Analysis Project
Objective: To demonstrate an understanding of marketing concepts and their application by providing an overview of a strategic marketing strategy for a tangible consumer product.
The intent of this assignment is to analyze a specific existing product that is currently on the market.
You will select a product from the list provided by the instructor. Only one person per product, so the choices will be made on a first come, first serve basis.
Your grade will be based on your thoroughness of analysis and the logic of your conclusions and recommendations, as well as APA formatting and grammar and spelling. The final paper must include each of the numbered/lettered items as subheadings.
Section One: Target Market (1 – 2 pages)
Define one target market for this product using all bases of segmentation described in the textbook. Remember that a target market description describes the people in the target market. Product descriptions do not belong in this section.
1.
Geography
2.
Demographics
a.
Age (provide a specific age range)
b.
Gender
c.
Income (provide a specific income range)
d.
Ethnicity
e.
Family Life Cycle (provide marital and family status)
3.
Psychographics
a.
Personality (describe at least three distinct personality traits that apply to this group of people)
b.
Motives (describe at least three distinct motives that apply to the this group of people)
c.
Lifestyles (describe at least three distinct lifestyle traits that apply to this group of people)
4.
Benefits Segmentation (describe at least three benefits sought)
5.
Usage Rate Segmentation
For each section above, provide detailed information to convey understanding of the concepts being applied. Use subheadings or a table to separate each item listed above. Bullet points may be used but need to be detailed and clear. Stating that the target market likes outdoor activities is not clear. Instead, stating that they play on a softball team that practices and plays 2-3 times per week provides the necessary detail and clarification.
Section Two: Product Strategy (2-3 pages)
1.
Choose the Product Classification that defines this product based on the previously defined target market.
Explain your rationale. Choose between Convenience Product, Heterogeneous Shopping Product,
Homogenous Shopping Product, Specialty Product, or Unsought Product.
2. Describe the Branding used for this product.
a.
Does this product use family and/or individual branding? Explain your rationale.
b.
Describe the brand name and brand mark. Explain each of them in detail, including colors, designs,
and text.
c.
Discuss the level of brand loyalty that the target market has for this brand.
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a.
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A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.
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Identify a brand about which you are passionate.
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Respond to the following questions:
Is the company successful in building loyal customer relationships across different groups?
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docx
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
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Privacy Policy Terms of Use About Our Ads Contact Us
© 2018 American InterContinental University.
All Rights Reserved. Authorized Users Only.
Unit 5 Individual Project
Assignment Details
Assignment Description
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided
that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be
allowed to mimic plans or ideas from larger or already "inplace" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or
service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the
marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your shortterm MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year
(planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and timespecific—in formulating your objectives. An objective
with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact
Finder. Consider the size of the market and its purchasing power. Research is required to backup your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your
product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PRO.
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