At the Study Mississippi Conference in Hattiesburg, MS, I highlighted EducationUSA services for US higher ed institutions and ways to connect with our network.

1. Partnering with EducationUSA:
Recruit & Enroll / Connect & Engage
www.EducationUSA.state.gov

2. Where do we work?
U.S. Embassies/
Consulates
16% Binational
Centers
13%
Universities/
Libraries Fulbright
28% Commissions
10%
Non- Other
Governmental 4%
Organizations
29%
EducationUSA.state.gov

3. EducationUSA Advising Centers
• Assist students throughout “Your 5 Steps to U.S. Study”
– Research Your Options
– Complete Your Application
– Finance Your Studies
– Apply for Your Student Visa
– Prepare for Your Departure
EducationUSA.state.gov

4. Your 5 Steps to U.S. Study
Why?
• Need to simplify how
we talk about U.S.
higher ed
• Make the process
manageable – 5
steps
What?
• Website
• Standalone product
• Facebook app
• EdUSA Connects
webinars
EducationUSA.state.gov

5. Goals of EducationUSA
1. Promote U.S. higher education to international
students
2. Provide comprehensive, impartial information to
help students find a school that is a good fit
3. Assist U.S. higher education community with
recruitment and retention plans
EducationUSA.state.gov

6. Our Priorities for U.S. Higher Ed

7. http://www.educationusa.info/highered.php
EducationUSA.state.gov

8. EducationUSA.state.gov

9. Expertise Globally to Get You Started
• 13 Regional Directors
• International education professionals who
want to connect with you
• Best place to start work in a new region
• Advice on successful recruitment strategies
• Help you connect with individual centers
EducationUSA.state.gov

10. EducationUSA Global Guide
• First publication for US
higher education
• Global summary of
services
• Regional breakdown of
center activities & reach
• Tips & trends in
recruitment
EducationUSA.state.gov

11. Research to Help You
• U.S. Higher Education Resources
o Retrieve presentations, conference registration materials,
and other resources.
• Center and Country Fact Sheets
o Center web pages offer information about the center
services and detailed information about educational
systems for that country
EducationUSA.state.gov

12. Raise Your Profile
• Request our logo
o Get a hyperlinked version of our logo for your
international admissions website to direct
prospective students to our centers
EducationUSA.state.gov

13.  Hundreds of centers in 170
Submit to Weekly Update
Countries
 Newsletters
 Websites
 Social Media
 Email Groups
 Advising Sessions
 Radio/TV/Print
 New:
 Financial Aid Search
Engine
 RSS Feeds!
http://educationusa.info/highered.php
EducationUSA.state.gov
www.EducationUSA.info

14. Contact EducationUSA Centers
• Plan your international travel in cooperation with
EducationUSA advisers.
• Contact the EducationUSA center in advance to
arrange meetings, participate in a group advising
session, or attend a college fair.
• Send information to local alumni who can represent
your college or university at special events.
EducationUSA.state.gov

15. EdUSA Connects
EducationUSA.state.gov

17. Opportunities for Hosting EducationUSA Advisers
• EducationUSA Training Institute
o Design and deliver training sessions – topics include admissions,
financial aid, student services
o Manage all logistics
o Collaborative process with EducationUSA
• Before and After Conferences
o 1 or 2 days
o within 2 hours by bus or train from conference city
o Additional locations allowed if travel funds provided by institutions
EducationUSA.state.gov

18. Upcoming Events

19. • 500 U.S. representatives
• 100 EducationUSA staff from 55 countries
• 2.5 days of networking & sharing

20. EducationUSA Social Media
EducationUSA.state.gov

21. Facebook Page
• Over 63,000 fans/likes
• Events
• Weekly Update posts
• Photos/Videos
• www.Facebook.com/EducationUSA
• FB Interest list with 188 pages that
post EdUSA content
EducationUSA.state.gov

22. YouTube Channel
• 150+ college & university videos
profiled
• 13 playlists of our network’s content
• 187,000+ uploaded views (as of Feb
2013)
• 160 uploaded videos
EducationUSA.state.gov

23. •
Twitter feeds
For US institutions… • For students…
http://twitter.com/#!/EdUSAtips/educationusa/members
EducationUSA.state.gov

24. What Your Colleagues Say…
• As a 1.5-person recruiting and admissions office, [EducationUSA resources] are
extremely helpful to me in many small ways. We constantly refer students to the
offices in their home countries for assistance … We feel connected to and supported
by a great community of professionals around the world who are willing to help us in
the goal of internationalizing our campus. – Cindy Blount Domingo, Messiah College
• Our network of professional colleagues is robust and remarkably helpful as a result of
our ongoing relationship with EducationUSA advisers and [regional educational]
advising coordinators. Often our first email or phone call when faced with a vacuum
of information about a particular country or region is to one of our EducationUSA
colleagues. – Jacqueline Girard Vogl, SUNY-Plattsburgh
• I have met scores of advisers from around the world over many years. They have
become friends and trusted colleagues. I feel very comfortable calling on them
whenever I have doubts and in referring students to them. They have helped with
verifying information about institutions, understanding transcripts, even contacting
embassy officials on my behalf. Wonderful people! – Rick Lane, Emory University
EducationUSA.state.gov

25. What Your Colleagues Say…
• EducationUSA is a reliable source of information and resources. We are
confident in their abilities to provide accurate information to institutions and
to prospective students. – Judith Pennywell, Purdue University Calumet
• Our International Admissions team reaches out to EducationUSA advisers at
least once a week – usually for clarification of foreign academic credentials.
The advisers can always be counted upon for timely and helpful answers.
They make our jobs so much easier! – Julie Soper, University of Nebraska at
Omaha
• I continued to be impressed by the growth of EducationUSA and the caliber
of so many of your staff. The REACs and advisers that we have been in contact
with have been extremely helpful and we are grateful for their assistance. –
Heather Augar, Fairleigh Dickinson University
EducationUSA.state.gov

26. UNT Partners With EducationUSA
to Reach International Students
………………………………………………………………

27. EdUSA Connects
..…...…………………………….
UNT International Recruitment
presentations at EdUSA
Connects

28. Pre NAFSA Study Texas EducationUSA
Advisor North Texas Tour
..…..…………………………………………………………………………………
Schools:
• Tarleton State University
• Texas Wesleyan University Advisors from:
• Texas Christian University
• China • Lesotho
• University of North Texas
• Ecuador • Mexico

29. Education USA Fairs
………………….……….……….….
South America EducationUSA
Fair 2011 & 2012
USIEF-IIE US
University India Fair
Fall 2011
IIE Southeast Asia
Fair Fall 2012

30. Weekly Update – UNT Fast Reconnect Plus
Track to graduate studies in Delegation – Ecuador
business - Pre-MBA/MS and Peru
Program, Scholarship
Opportunities & more
THINGS WE EducationUSA
Pre-departure
HAVE DONE orientation in
Bangalore
Presentations at
EducationUSA offices in
Bangalore, Hyderabad, Resources for US
Quito, Bogotá, Taipei Institutions, in-country
information
EducationUSA Forum 2010 & 2012

31. Mississippi State University
• Land Grant Institution: Est. 1878
• Location: Starkville, MS
• Enrollment: 20,400
• 800 international students from 75 countries
• Carnegie Ranking - Very High Research Institute
• 2012 BCS standings: #12

32. EducationUSA - a key strategic partner
• Recruiting
• Identifying Partners
• Marketing & Outreach
• Services

33. Recruiting & Program Development
• Recruiting
– Undergraduate and Graduate Programs
– ESL Students
• Identifying Partners
– Strategic University Partners
– Study Abroad Programs
– Overseas Internships
• TESOL Programs, Int Business, Foreign Language

34. Marketing & Outreach
• Marketing & Outreach
– Periodically replenish promotional materials
– Translation Services & Overseas Printing
– EducationUSA Fairs
– Visit to EducationUSA centers during overseas travel
– Overseas In-home Reception promotion:
• Engage MSU Students & Alumni
– Pre-departure orientations

35. Engage EducationUSA Advisors
• Host EducationUSA Advisors
– On-campus visits first hand experience of student life
– Learn about institutional personnel & resources
– Maximize reach during their visit - StudyMississippi Institutions
– Pre-NAFSA Conferences
– EducationUSA Training Institutes
• StudyMississippi turned in 6 proposals - Never Give-up Attitude
• Top 3 in three occasions

36. EducationUSA Peru Visit to MSU

37. Next Steps
• Log in to www.EducationUSA.state.gov
o Sign-up to request a login; receive HEI News; send
information to Weekly Update; & use resources
on website
• Attend EducationUSA events: EducationUSA
Fairs, Regional Conferences and Webinars
• EducationUSA Forum, Washington DC, June
26-28, 2013
EducationUSA.state.gov

38. Questions – Discussions – Thanks!
Marty Bennett
EducationUSA Outreach Coordinator
Institute of International Education
mbennett@educationusa.info
EducationUSA.state.gov