2. Example 1
Visual codes are all the aspects of Mise-en-Scene for example actors, facial expressions, lighting and
setting.
Three examples of Mise-en-Scene in the case study advert that I will be analysing are the actors-
location/ setting and costume.
1)The Actor
Mise-en-scene
Here the actor has an exhausted facial
expression suggesting she has to walk miles
upon miles to just get a bucket of water which
makes the audience feel sympathy for her as
the audience do not have to walk for a minute
to get fresh clean water. The location also
shows there is a lack of water as the crops/
plants on the side of the girl have dried up and
some are probably dead due to the intense heat
and lack of water.
Technical
The use of a wide angle long shot helps the
audience have a better understanding of
the distance the children have to walk. As
you can see behind the girl it is just a long
empty road with no signs of life. There is a
use of slow motion which emphasises the
length of the journey but also gives the
audience a chance to have a look at the
surroundings and the location.
Audio
There is diegetic sound used in this shot.
The girls footsteps are loud which
emphasises again the fact she is still
walking. There are also Crickets in the
background which adds to the realism of
the journey to get water.
3. Example 2
Mise-en-scene
Children are extremely happy when they can have
clean water as you can see from their happy facial
expression. This is showing what your donations
to water aid can achieve which is happiness. The
costume is also significant as they are now clean
and full of colour. Colour are now very vibrant the
plants in the background are very green and they
are not dried out. This also adds to what donating
to water aid could do which is help the plants and
crops grow so children can get a better source of
food as well as water.
Technical
The use of a close up shows the happy facial
expressions of the children when they receive
clean water. This encourages and motivates
people to donate as they would want to help
people and make them happy.
There seems to be a slight tint or overlay used
to make the colours look more vibrant adding
to the fact we associate bright colours with joy
and happiness creating a more jovial mood.
Sound
Diegetic- everybody (all children) are now singing
which is a way they express their happiness.
The children are also heard laughing and having a
good time.
4. Example 3
Mise-en-Scene
Loads of children are now using the clean
water and drinking from the fountain and
as they bring the water up to their face.
The sun is going down in the distance
suggesting g the advert is coming to an end
as the day will soon be over. This means it
foreshadows that Claudia is going to walk
home in the next scene.
Technical
Text- For the first time in the advert text is on the screen however
it contradicts what is being displayed. We can see people enjoying
the clean water in screen however the text gives facts and
statistics which shows still ‘650 million people’ do not have access
to clean water and then asks for a donation of £3 to support those
who do not have what Claudia has. The audience has seen what
clean water means to people who don’t have access to it and are
encouraged to donate as they are in walking distance of water. It
shows a different perspective and holds a powerful message.
Editing, there is a colour correction as the sun coming down of
bright flashing lights.
Audio
Diegetic- All sound is diegetic, children
singing as the water hits the floor. This
helps create a motivational mood to
encourage people to donate.
