Out Of Boardroom Thinking

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Out Of Boardroom Thinking

  1. 1. Out-Of-BoardroomThinking<br />
  2. 2. These are your customers<br />
  3. 3. Some are satisfied<br />Some are delighted<br />Some are dissatisfied<br />Some are fuming<br />
  4. 4. But they understand their problems and needs<br />
  5. 5. At times, they can generate more ideas than an organization internally can<br />
  6. 6. Invite them to an online community<br />
  7. 7. Connect them with each other<br />
  8. 8. Initiate discussions, set directions, throw pointers and moderate<br />That’s a great response, let’s refine and vote for top ideas.<br />Let’s get some ideas on what new stuff you’d like.<br />What about our packaging?<br />
  9. 9. Encourage and incentivize<br />Its not just the reward, but, the empowerment, the recognition, and, the creative involvement that makes them participate<br />
  10. 10. As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can then be quantitatively verified<br />
  11. 11. What do you get?<br />Not that research is useless, just that simple things can be useful too<br />
  12. 12. linkedin.com/companies/Drizzlin-Media<br />facebook.com/DrizzlinSocialMedia<br />slideshare.net/Drizzlin<br />twitter.com/Drizzlin<br />

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