1. Out-Of-BoardroomThinking

2. These are your customers

3. Some are satisfied Some are delighted Some are dissatisfied Some are fuming

4. But they understand their problems and needs

5. At times, they can generate more ideas than an organization internally can

6. Invite them to an online community

7. Connect them with each other

8. Initiate discussions, set directions, throw pointers and moderate That’s a great response, let’s refine and vote for top ideas. Let’s get some ideas on what new stuff you’d like. What about our packaging?

9. Encourage and incentivize Its not just the reward, but, the empowerment, the recognition, and, the creative involvement that makes them participate

10. As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can then be quantitatively verified

11. What do you get? Not that research is useless, just that simple things can be useful too

12. linkedin.com/companies/Drizzlin-Media facebook.com/DrizzlinSocialMedia slideshare.net/Drizzlin twitter.com/Drizzlin