Philip morris on Social Media


Published on

An Analysis of online conversations around some of the products of brand Philip Morris. The results show how their consumers perceive the different aspects of their product.

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

Philip morris on Social Media

  1. 1. Drizzlin Media For (Philip Morris) Research & Analysis
  2. 2. Drizzlin Media For (Philip Morris) We decided to pick one of the most celebrated brands, Marlboro Reds and understand the unbiased and unsolicited consumer perception around it…
  3. 3. Drizzlin Media For (Philip Morris) We recorded close to 12,860 conversations around Marlboro reds in the last 6 months Positive Negative Neutral
  4. 4. Drizzlin Media For (Philip Morris) We found these conversations to be around… Quitting smoking Quitting smoking Quality of tobacco/cig arettes Quality of tobacco/cig arettes Hand rolled cigarettes Hand rolled cigarettes Health hazards of smoking Health hazards of smoking Cigarette accessories Cigarette accessories Anti smoking campaigns Anti smoking campaigns
  5. 5. Drizzlin Media For (Philip Morris) We dug deeper to mine some meaningful insights and found…
  6. 6. Drizzlin Media For (Philip Morris)
  7. 7. Drizzlin Media For (Philip Morris)
  8. 8. Drizzlin Media For (Philip Morris)
  9. 9. Drizzlin Media For (Philip Morris) We also found a few influencers who can be leveraged to connect with consumers
  10. 10. Drizzlin Media For (Philip Morris) RealCigReview • This is a you tube channel • Description : I review cigarettes and cigars of all types! If I can get my hands on them, I will review them for you! Let me know if you have a specific brand or type you would like me to review! • Subscribers: 12,222 • Videos Viewed: 2528702 • Presence on Facebook, Twitter & Instagram • Country: United States
  11. 11. Drizzlin Media For (Philip Morris) A Channel For Smokers • This is a you tube channel • Description : This is the channel for smokers and for those who want to know more about smoking. Welcome in! Me? I'm a Hard Smokin' type, and a Hard Truckin'; Workin' & Playin' man, too. I'm married. I have kids (and grandkids). I don't have hangups with someone's different lifestyle if they're not hurting someone else. I'm healthy and strong as an ox, so all smoke nannies will have to run along…. • Subscribers: 1597 • Videos Viewed: 535817 • Country: United States
  12. 12. Drizzlin Media For (Philip Morris) Fine, so influencers exist but do they really manage to influence consumers or even engage them in any way? Lets find out.
  13. 13. Drizzlin Media For (Philip Morris) Turns Out Yes! Engaged Influenced
  14. 14. Drizzlin Media For (Philip Morris) Now that you have an understanding of the opportunity, lets see how we can help you leverage it…OUR OFFERINGS
  15. 15. Drizzlin Media For (Philip Morris) How does it help you: Source feedback from conversations to understand consumer wish lists, innovate or improve to meet their expectations. Infer communication cues for your product marketing strategies. What it is: • Gauge consumer perception around your and competitor’s products and offerings • Derive most talked about aspects around your products and consumer sentiment attached to it. • Derive trends around your customer queries and issues across categories • Derive qualitative insights on features that your products have been spoken and compared to • Understand the online customer perception around your brand • Identify top influencers around products and categories Product Feedback, Brand Insights & Influencer Identification Drizzlin Media For (Client Name)
  16. 16. Drizzlin Media For (Philip Morris) Thank You Drizzlin Media For (Client Name)