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How the web enables Business to tap Global Markets

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At Drizzlin Media we believe the web is a fair playing ground for all brands to become global!

Published in: Business
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How the web enables Business to tap Global Markets

  1. 1. DEVELOPING A GLOBAL BRAND THE OPPORTUNITY FOR INDIAN BUSINESS
  2. 2. ONE GLOBAL BRAND THAT YOU ENGAGE WITH EVERY DAY?
  3. 3. BOOKSELLERS AND SHOE RETAILERS AS GLOBAL BRANDS?
  4. 4. EMERGING BRANDS AS GLOBAL BRANDS
  5. 6. IN FACT THERE HAS NEVER BEEN A BETTER TIME TO BUILD A GLOBAL BRAND
  6. 7. IS THIS UNIQUE TO INDIA ?
  7. 8. NO .
  8. 9. IS THIS ONLY FOR BIG BUSINESSES ?
  9. 10. NO .
  10. 11. ?
  11. 12. DIGITAL AS AN ENABLER FOR GLOBAL BRANDING <ul><li>ACCESS TO A GLOBAL CONSUMER - CONTENT </li></ul><ul><li>ACCESS TO THE BEST INFORMATION – BOTH BUSINESS AND CONSUMER </li></ul>
  12. 13. THE INDIA ADVANTAGE
  13. 14. BUILDING A STRONG GLOBAL BRAND
  14. 15. <ul><li>REALIZING YOUR ASSETS AND LEVERAGING THEM </li></ul><ul><li>GOING BEYOND THEM AND INNOVATING </li></ul><ul><li>BUILDING RELEVANCE TO A GLOBAL AUDIENCE </li></ul>
  15. 16. YOUR ASSETS
  16. 17. THERE ARE 2213 TRADEMARK APPLICATIONS FILED IN THE US WITH THE WORD YOGA. 2000 SINCE 2001. YOGA IS A $6bn INDUSTRY TODAY
  17. 18. CHINA UNION PAY (CUP) - EXAMPLE <ul><li>THE CASE FOR THE INDIAN DIASPORA </li></ul>
  18. 19. GOING BEYOND THEM
  19. 20. CHALLENGING THE ‘PROVENANCE PARADOX’?
  20. 21. CHOCLATES ARE FROM BELGIUM. HOW ABOUT COTE D’IVOIRE? PIZZA’S ARE FROM ITALY BUT PIZZA HUT?? HAVE YOU HEARD OF CHINESE BEER? AUSTRALIAN WINE?...
  21. 22. TECHNOLOGY – INDIA MANUFACTURING - ? FASHION - ?? WINE - ???
  22. 23. RELEVANCE - SUITING IT YOUR AUDIENCE
  23. 24. BROADCAST TO THE WORLD KEEP A CONSISTENT BRAND TALK IN THEIR LANGUAGE ENGAGE WITH PEOPLE BE VALUE ORIENTED CO CREATE
  24. 25. ARE WE READY ?
  25. 26. THANK YOU www.drizzlin.com

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