An article that explains why having a responsive website is the right choice for all types of online businesses. As the world uses more and more Smartphones and Tablets, it is important that a website automatically adapts to the visitors device. This could help your business adapt and expand into new customer areas.

1. Responsive Websites
Is your website responsive?
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2. Responsive Websites
• Small business owners must make their
websites work for them.
• Whether the website is created and
maintained in-house or by an outside agent,
it needs to reach the right customers at the
right time, in a responsive manner.
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3. Responsive Web Design
• Responsive Web Design (RWD) means
designing websites to give users the best
viewing experience, best navigation and
ease of use regardless of the device they
use.
• Business owners who are responsive to
their customers in store and online, react to
what the customers say and require.
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4. Responsive Web Design
• Responsive Web design let businesses have
one set of web pages with one set of code.
• The site automatically reacts and adapts to
the screen size and layout of the user’s
device. Many business websites have not
converted to a responsive format although
they may have a “mobile friendly” version of
the main site.
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5. Mobile friendly sites
• Small businesses with a responsive web
presences have a better foothold with their
keywords and sales niches.
• RWD is not the same as mobile friendly
sites which look fine on Smartphones, but
less so on other devices. A website that is
exactly the same as the desktop version but
minimized to cell phone size is not
responsive web design.
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6. Mobile devices experience
• Over half the population now owns a
Smartphone, and nearly 2/3 of those use
them to access the Internet.
• Small business owners should ensure site
users have a great experience on mobile
devices. Customers who experience
problems with display, navigation and slow
loading website do not return.
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7. Web Maintenance
• Maintenance of an RWD site is unchanged,
because changes made to any website page
automatically incorporate the responsive
features and update all versions of the site.
• Many large companies have yet to optimize
sites for multiple mobile devices. Small
businesses wanting to outrank such a
competitor have an edge using a responsive
website.
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8. Local small businesses
• Local small businesses need more
customers to compete against larger rivals.
A responsive website giving shoppers
contact information, directions and
information brings in customers.
• Research shows about 1/7 of all web
searches occur through mobile devices, and
70% of searchers act on the search results
within one hour.
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9. Smartphone users
• Overall, 94% of Smartphone users search
for local business information on their
phones and 84% take action as a result.
• Small businesses cannot afford to miss this
opportunity.
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10. Positive shopping experience
• Increased visitors to a bricks-and-mortar
store or online store translate to higher
sales.
• People who have had a positive shopping
experience return to the business regularly.
Local business customers are already
mobile, so the business must be available to
them.
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11. Tablets and mobile devices
• Web statistics usually find 10%-30% of site
visitors come from tablets and mobile
devices. Local businesses cannot afford to
lose that traffic because visitors had
difficulty with the website.
• Sites that use ads such as AdSense find that
those ads on responsive websites see 20%-
30% increases in earnings compared to
“mobile friendly” versions of the site.
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12. Search engine optimization
• Search engine optimisation and page
ranking are vital to company websites.
• Google made specific statements about
their preference for RWD as industry best
practice. Other search engines such as
Yahoo and Bing have similar opinions.
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13. The flaws
• Major search engines prefer RWD because
non-responsive sites show a number of
flaws:
• Poor linking from mobile to desktop sites
• Problems with redirects and misconfiguration
• Navigation problems for mobile users
• Duplicate content issues when both a mobile
site and a desktop site exist
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14. The distinct benefits
• Search engines cited several distinct
benefits of responsive web design in search
rankings:
• Sites are easier for search engines to index, find
content and crawl
• Users can find the sites more easily, thus
generating more traffic
• Higher likelihood of valid and credible links
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15. Easily accessed sites
• Well-formatted, easily accessed sites create
happy customers who stay loyal to the
business.
• User satisfaction with a website may include
user involvement or engagement, easily-accessed
content, improved site navigation
and better website appearance.
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16. The customers request
• Small business owners know if customers
request an item or service, the company
finds a way to respond to the request.
• If visitors to the company’s online store
cannot use the site to get what they want,
they take their money elsewhere.
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17. Online advertising
• If a small business site has paid for online
advertising to direct visitors to their site,
they wasted their marketing money if site
visitors cannot read their site.
• When visitors and customers have positive
experiences at small business stores or
websites their opinion of the brands,
products or services increases.
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18. The keys to success
• Whether a small business website hosts a
blog, sales or services, increasing and
maintaining viewership and conversions to
sales are keys to success.
• Responsive web design increases the site’s
search engine page rank, making it more
likely to be seen by mobile searchers.
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19. More views for customers
• More views translate to more customers,
boosting the bottom line of the up-to-date
small business website owner.
• Google has published their guidelines on
responsive web design
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20. Thank you
For more information and
to get started please visit
http://www.northampton-marketing.uk
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