76% of small UK business owners are over 50. Two million businesses don't have a website. This could be due to a lack of interest and knowledge on how to maximise the benefits of website ownership. This presentation is design to help explain the benefits and what could happen without a website.

1. FIVE REASONS
WHY SMALL UK
BUSINESSES
CAN FAIL

2. MOST UK SMALL BUSINESS OWNERS
ARE NOT INTERESTED IN A WEBSITE
A recent study found that about 2
million British small business owners
still don’t have a website, but
understand the benefits of being found
on the Internet.
The majority of business owners are aware
a website can help them sell their products
and services, and also help maintain good
communications with their customers and
suppliers.

3. THEY DISMISS THE NEED FOR
A WEBSITE BECAUSE:
 They don’t understand how to use a website
to increase their business growth.
 They are misinformed on the financial
resources required for the creation of a
website.
 They’re “doing just fine without it” or
they’ve “never needed one before”.

4. Consider how much the Internet has
changed in the last 10 to 15 years:
smartphones, tablets, Google, Facebook,
Twitter, the slow death of newspapers,
Amazon, E-commerce, etc.
It’s a different world.

5. 76% OF SMALL UK BUSINESS
OWNERS ARE OVER 50
76% of small UK business owners are over
50. As we all get older and busier, we fall out
of touch with technology as we settle into our
ways.
These days most people use smartphones to
find products and services using the Internet
and search engines. If you don’t have a
website, you are missing a lot of potential
customers for your business.

6. How many large and successful
companies have a website? Every one of
them? That's because a company
website is a basic marketing tool, which
is mandatory for any successful business.
In Internet, you can make your company
look as good as the bigger competitors.
Why would you miss that opportunity?

7. HERE’S HOW BUSINESSES CAN FALL IF THEY DON’T
HAVE A WEBSITE.

8. 1. LOSE POTENTIAL CUSTOMERS
A well-made website attracts new visitors and
helps business convert these visitors into
potential clients for the company.
Think of a website as an interactive brochure or
online catalogue. It is an effective way to let
your customers know about the arrival of new
products, events, special promotions or
new services that your business has to offer.
A website is available for both regular and
potential customers 24/7, 365 days a year,
giving them the opportunity to review the
products and services, even when the physical
business is closed.

9. 2. LOW CREDIBILITY
Consumers trust businesses with websites that
appear in the local and organic search listing of
search engines. Businesses without a website
aren’t considered as credible as those with a
website.
Further, if you don’t have a website, your
business will suffer as search engines will
direct the customers looking for your product or
service to your competitors

10. 3 UNNECESSARY
EXPENDITURE ON
NATIVE ADVERTISING
You may think that you cannot afford to have a
professional site However, you cannot afford
not to have one either.
Website costs are tax deductible and can show
on the company balance sheet as an asset, and
provide free marketing and advertising onsite.
Compared to the cost of an advertisement in a
local newspaper it is a very profitable and much
cheaper way to promote your business.
Further, in the last few years, costs of web
development and maintenance has come down
drastically.

11. As a retailer, a website is a great
place to sell your products to a wider
market, opening marketing
opportunities worldwide.
Whether on the phone,
face to face, in a
brochure or through
emails, answering
questions from your
customers distracts staff
from their daily duties or
responsibilities.
With an online catalogue
you can provide a lot more
information about your
products and services.
Once the site is in service,
it will be available to
customers indefinitely,
saving you time and
resources.

12. BIG DATA FOR
MARKETING:
WITH A WEBSITE YOU CAN MEASURE:
Number of visits per day, week and month.1
Days with the greater number of visitors.2
Pages that generate the most interest.3
Address where the visitors come from.4
Time that the potential client stayed obtaining information
about your company.
5
When did they last visit?6
Understand the navigation preference of a customer.7
And much more.8

13. By analysing what happens on your website,
you will know what to improve. This data can
further be used for marketing purpose to send
new offers, and upsell products to existing
clients, or target Ads based on Geo location of
your website visitors.

14. On a website, you can also easily inform
customers about your products or services, gain
credibility and provide added value by publishing
content and bulletins to keep your clients
updated on the topics that interest them,
generating a differential for your business from
the competitors.
Further, it’s very easy to implement online
customer support systems like online chat,
ticketing system, or a FAQ (Frequently Ask
Questions) section on a website. These systems
enable business owners to provide instant
customer service to their customers and answer
the queries of the potential customers.
.
# 5 SLOW CUSTOMER SERVICE:

15. To stay ahead of the competition, a
modern up to date business website is
a service customers demand.
If you invest in building your online
presence as much as you invest in your
product and services, then customers
will automatically see your business as
the one to purchase from.
If you don’t care about your website,
nobody else will.

16. Contact Drachsi
today for more
information at
www.drachsi.com