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Magento eStore Solution


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Magento/ PHP based End to End eRetail Solution for USA based Sportswear

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Magento eStore Solution

  1. 1. An End-to-end eRetail Solutionfor an American Sportswear and Equipment
  2. 2. The ClientThe client is one of the leading sportswear and equipment suppliers inNorth America. With headquarters in Texas, the client manufactures‘eco-friendly’ athletic apparel using organic and alternative fabrics.They specialize in golf, fitness, and running apparel.Business CaseBefore the client partnered with Sigma Infosolutions, sales werebeing generated only through traditional means. They now wanted toexpand their reach. Hence, the client wanted to build an eCommercecapability into their existing website, but didn’t want to compromiseon the shopping experience delivered to their buyers. The clientdidn’t want to develop a stereotype online store using any contentmanagement system. They envisioned to build a shopping experiencewhich is in tandem with their vision of everything being natural.ChallengesThe original website neither had an eCommerce nor a flash capabilityto support the initiative. A stringent deadline of 8 weeks made itchallenging for Sigma Infosolutions team to develop a custom CMSfrom scratch, integrate it with Flash technology, and then buildcomplete eCommerce capabilities into it. It was imperative for theteam to ensure seamless integration of the site with all paymentgateways. The team also had to build features that would track andmanage all online transactions and shipping orders.Executive SummarySigma Infosolutions drewupon its experience andexpertise on eCommercesolutions to give an Americansportswear and equipmentsupplier, the ability to selltheir merchandize online.Sigma Infosolutions built a be-spoke eCommerce solution ona Flash based CMS.This enabled the client todeliver a shopping experiencewhich is as close to whattheir buyers experienced inthe retail outlets.sales@sigmainfo.netThe eStore’s home page
  3. 3. The SolutionSince, the client wanted the shopping experience to be interactiveand similar to what their buyers have experienced in retail outlets,Sigma Infosolutions recommended a combination of custom Flashbased CMS integrated with world-class eCommerce platform calledMagento. The entire product catalogue and user data was integratedwith eCommerce site. Sigma Infosolutions built a fast, flexible, andan extensive eStore that would cater to selling golf, fitness, andrunning apparel for both men and women.Some of the salient features of the site are:• Index-able content to strengthen marketing initiatives• Extends rich functionalities along with eye catchingpresentation• Easy-to-use administrator console for future modifications bythe client• Shopping cart to manage purchases• Wish-list to save items for future purchaseTechnologyThe team used the followingtools and platforms to developan end-to-end eCommerce site:• PHP• MySql• Magento• Flash• Action Script 3Business BenefitsAt the time of writing this casestudy, the new eStore was justlaunched. Hence, there is sometime before the client realizestangible business outcomes.But, the new eStore receivedaccolades and positive feedbackfrom their existing customerbase.Apart from giving their buyersa more convenient channel forpurchase, some of the otherbusiness benefits that wouldcome the client’s way are:• Increase in sales acrossNorth America• Increase in sales throughonline channel by almost 50percent• Satisfying shoppingexperience for the buyers• Better brand buildingby leveraging onlinepromotionswww.sigmainfo.netThe eStore
  4. 4. Sigma Infosolutions LLC-USA, California2082 Michelson Dr.Suite 100Irvine, CA 92612Telephone: (714) 717-1826Fax: (866) 405-6750Toll Free No.: 1-888-861-7360Sigma Infosolutions Ltd.-India,BangaloreSigma Towers#66/A, 13th Cross6th Main, JP Nagar3rd Phase, Bangalore- 560078Telephone: +91-80-40865100About Sigma Infosolutions• Sigma Group, an Indian conglomerate has more than 4 decades of experience in Mining, Chemicals Manufacturing &Export, Handicrafts Manufacturing & Export, and Software Development• Sigma Infosolutions is a TUV certified ISO 9001:2008 & ISO 27001:2005 company• Headquartered in US with presence in India• Some of our esteemed customers include Airtel, Zyme Solutions, Yodlee, Celerity Consulting, Resolution Economics,Birla Global Asset Finance, Fosroc Chemicals, Surgery Planet etc.• Sigma Infosolutions’ services comprises of application development, application management, IT consulting, offshoretesting, and website and portal developmentThe store locator feature The product description on the eStoreSatisfying shopping experience for the buyers“