Localbanya Clone Script

Introduction
• Visiting supermarkets for your monthly groceries means long checkout lines and exhausting search for
your favorite products. Visiting your neighborhood store on the other hand doesn’t give you variety &
ease of shopping. LocalBanya.com is an online grocery portal solves the problems encountered by
people during grocery shopping by giving consumers access to quality products without wasting any
time or energy.
• LocalBanya processes close to 900 deliveries on a daily basis in Mumbai and Pune with an average
basket size of Rs 1,400. It has a database of over 100,000 customers and lists over 14,000 products on
its platform. More importantly, it claims to achieve 98% punctuality in terms of order fulfillment. Users
can get everything from fresh vegetables to packaged foods and household necessities on
Localbanya.com
• After an in-depth study of Localbanya, we have prepared this comprehensive post on its business &
revenue model, website features, and scope of improvement for entrepreneurs planning to build a
Localbanya clone.
www.localbanyaclone.com

Business & Revenue Model
• Popularity of online grocery stores is powered by convenience and ease of shopping.
Although there were predecessors that attempted various models of grocery retail in the
digital space and failed, LocalBanya has adapted a lean business model that relies on a
convenient mix of warehousing and cash-&-carry. This has reduced the startup’s
dependence on capital-intensive operations and enabled it to put in place a thoroughly
efficient supply chain.
• In addition, the company has adopted some unique measures to take customer
convenience to the next level. But before moving on to that, let’s list some LocalBanya
competitors to give you a better idea of the market competition.

LocalBanya Competitors
• www.bigbasket.com/
• www.aaramshop.com/
• www.zopnow.com/
• www.peopleeasy.com
• www.gopeppers.com/
• www.aapkagroceries.com/
• www.aapnamandi.com/
• www.bachatmantra.com/
• www.kiranawalla.com/
• www.bazaarcart.com/
• www.rationhut.com/
• www.westaple.com/
• www.youmart.in/
• www.greencart.in/
• www.localkiranastore.com/
• www.onlinegrocerybazaar.com/
• www.onlinesabjiwala.com/

LocalBanya Unique Features
1. Welcome Popup
On opening the website for the first time, you will be greeted with a popup notification which asks you to
select your city. Currently Localbanya caters to Mumbai and Pune only. It also shows the customer care
information to the user for any queries. Before going into the details, let us first go through the homepage
overview.

2. Slider Banner Image
In order to succeed in any internet business, it is important to convey core benefits instantly to website
visitors. Localbanya has hit a bull’s eye in that aspect with a slider banner that shows its central message,
special offers, and attractive deals.

3. Search
Product discovery is an important aspect of e-commerce websites. With more than 14,000 listed products,
search becomes one of the most vital features of Localbanya. Besides impressive auto suggest features,
search functionality of Localbanya also lets you add the product to the cart with just one click. This
removes the hassle of going to the product page. This is something unique and worth adding in your
Localbanya clone site.

4. Time Slot
Delivery is a major challenge for online grocery portals. As most Localbanya users are working
professionals with scarcity of time, the website has opted for predefined timeslot deliveries, making it
easy for both ends. Users can select their desired timeslots from a drop down popup in the top
navigation bar based on their location. We believe that a similar feature is highly necessary for a
localbanya.com clone script.

5. Need Help
Localbanya realizes that Indian audience is new to the concept of online grocery shopping, and would
have a lot of queries. In order to help such new shoppers, Localbanya provides a help section which has a
link to FAQs as well as customer care information. Something not technical in natural but very crucial to
help customers interested in your service.

6. My Cart
FATbit analysts are of the opinion that shopping cart in one of the most vital yet underrated aspect of
most e-commerce websites. After carefully analyzing major players in online grocery shopping, we found
that most just used a dedicated page for shopping cart. This acts as a hindrance in the overall shopping
experience.

7. Sign-up Page
Localbanya has also experimented with signup process to make people register without leaving a
particular page. The ‘Create Account’ form is short and requires only basic information like Email, Mobile
number and Password. Most ecommerce websites ask for details like delivery address and related
information in the very beginning. Localbanya allows users can add these details at a later stage. It also
provides option to register via Facebook.

8. Menu Bar
Just like Search, Menu bar is also an essential part of product discovery. With a long list of products and
categories to choose from, Localbanya makes the process of discovery a little difficult. Business Analysts at
FATbit recommend a more streamlined navigation menu for your Localbanya clone. Don’t forget to read
our recommendations for Localbanya like site at the later stage.

9. Bargains
Apart from advanced search features, products under various sections have also been listed right on the
homepage. Localbanya has understood the Indian consumer mindset which is why it displays a bargains
section on the homepage. This section includes all the products which have huge discounts on them.

10. New Items
Localbanya is in the continuous process of expanding its inventory. In order to ensure that its consumers
are kept informed about new products additions, its team of designers and developers has created a
“New” section. It shows all the new products available for purchase on Localbanya.

11. Hot Selling Products
In order to succeed in the highly competitive market, you need to literally put the spotlight on your best
assets. This has been done through the “Hot Selling Products” section which showcases the most popular
products listed on Localbanya.

12. Footer
The footer area features a brief introduction about the website and its offerings. It also features links to
various content based pages like About Us, FAQs, How it Works, Banya Points and Delivery Details. More on
these pages will be discussed in the later stage. The footer also houses social media links along with
privacy policy pages.

13. Chat support
There is no denying that Localbanya has put special focus on creating a personal connection with their
customers. This is evident from the chat feature that is available on all pages. This real time chat allows
buyers to discuss all their queries about grocery buying from customer support.

14. Chat Transcripts via mail:
A unique feature that we found on Localbanya is the chat transcript which can be rated as well as sent via
mail for future reference. FATbit analyzed major online grocery platforms like aapkagroceries.com,
aapnamandi.com and bazaarcart.com but did not find a similar feature. In order to create a successful
localbanya.com clone, we advise you to add similar customer focused features.

15. Buying Limit on Products
After undergoing extensive market research, Localbanya decided against an inventory-based model. In
order to sustain in this market, it holds a very small inventory and has entered in tie-ups with wholesalers
and cash-and-carry partners for deliveries. On its website, it also has a feature which limits the quantity of
purchased products. There are two reasons behind this:
To check shortage of products
To limit bulk buying.

16. Search Filters
After selecting the grocery segment, the user is provided with a product listing page with advanced
options to filter the products according to user preference. These are:
Based on offers and deals
Brands
Special features
Price

17. Product Page
Although Localbanya offers the option to add any product to cart from the listing, its product page shows
additional information to buyers like:
Description
Price
Availability of product in different sizes
Add to cart

18. Checkout Process
The checkout process at Localbanya involves four different steps:
Review your cart
Add shipping address
Select delivery slot
Choose payment mode
While reviewing the cart, users can see the final products, total payment required, and amount saved
after discount. Shoppers can also add items from list of previous order.

19. Delivery Time Slots
Due to the timeslots features, Localbanya has put a system in place to carry out live mapping of inventory.
This has resulted in 98% on-time delivery output. After thoroughly researching this feature we discovered
that nearly 10% of the deliveries handled by Localbanya are done during the 10pm-12midnight slot. This
shows the convenience factor resulting in the popularity of online grocery store. Localbanya also offers
express delivery under which it delivers products the same day.

20. Payment Options
Localbanya offers various payment modes like:
Cash on delivery
Net banking
Credit/debit cards

21. My Usuals
Localbanya has put a lot of effort to streamline each and every process of online grocery shopping. Under
My Usual section, users can view regularly purchased items. Our team of analysts also recommends a
similar “favorites” section in Localbanya clone website which shows the commonly purchased items to the
user.

22. Delivery Details
As discussed earlier, Localbanya has added various pages to its footer in order to resolve all the queries
in the minds of its customers. The Delivery Details page clears all the general doubts regarding the
delivery of the products. This enhances user confidence in choosing Localbanya service over its
competitors.

23. FAQs
Localbanya has put a lot of emphasis on help and support section. In order to resolve the common
queries among the users, Localbanya provides users with FAQ section with commonly asked questions
related to: How to shop
My account
Delivery details
Cancellation & returns

24. How it Works
Localbanya also provides users with a dedicated page that clearly states the overall process of shopping
on its platform. This is helpful for first time shoppers who might find it difficult to get accustomed with
online grocery shopping.

Future Prospects
Grocery delivery at door steps is the newest ecommerce business to witness steep growth in
India as well as abroad. Localbanya has incorporated every possible strategy to convert first
time buyers into regular ones by focusing on design, user experience, and powerful features.
While buying a Localbanya clone script will get you started, you also need a team that can
add custom features and make upgrades as per your plans. So, invest in a script and team
that will give you long term returns by building an advanced version of Localbanya.

Localbanya Clone Script

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