U.S. Pulse of the Online Shopper U.S. Study Infographic (2016)
Local Banya Presentation
1. UNIVERSITY OF MUMBAI
Project
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
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2. LOCALBANYA.COM :
AN ONLINE BUYER’S
PERSPECTIVE OF
GROCERY SHOPPING
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping2
3. SATEJ SATISH NAGWKAR
Guided by :PROF. RUPA ADITA
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
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4. Contents
Introduction
Facts & Figures
Team LocalBanya
Products Offered
Benefits
Questionnaire
Conclusion
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
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5. Introduction
Concept was done in 2011
Start-up in May 2012 by 3 budding entrepreneurs
Funded by : Karmvir Avant Group
Currently Number 1 in Mumbai
Major Competitors : Ekstop , Big Basket, Green
Cart .
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
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6. Facts and Figures
Users :
1. Women constitute to 59 % of the transactions
2. Males constitute to a 41%.
3. 29 % of the business is coming from restaurants, corporates,
cooperative societies, and other institutions that require groceries in
bulk (which the website aims to grow to a sizeable 35% by mid
2014).
4. About 11 % of deliveries are done between 10 to 12 pm.
5. Senior citizens constitute a sizeable 14 % of the customer base.
6. Internationally online grocery retail is growing nearly 7 times faster
than on-ground formats.
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
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9. Benefits
No long lines
Shop from home or travelling
Saves time
Saves money to travel and transport the goods
purchased via the supermarkets
Cash on delivery shopping available and one can
return the product if it is not preferred.
Daily Discounts
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
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14. Conclusion
67% of the people showed interest to buy
from Localbanya post the survey was
taken
Localbanya.com: An Online Buyer's
Perspective Of Grocery Shopping
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