3. Aviation as novelty era
- Flying Circus
- Joy rides
- Using war surplus
aircraft
- Flown by ex military
pilots
- Poster is the mean
to advertise
4.
5. The early stage of commercial
aviation: Air Mail- Again caused by surplus war aircraft
- Developped for transcontinental mail
service in the US
- Poster Advert – Aiming at speedy delivery
8. - Experienced the boom in
1930s
- Germany led the market
- First Air transport option
for Atlantic crossing
- An alternative to cruise
line
- Used speed as selling
point
- Prone to accidents
(because of Hydrogen)
9. Post WWII-70s
• Air transport is still out of reach
• Passengers are mostly businessmen and diplomats
• Military style Branding
• Luxuarious / Novelty
• Speed
• Exploring exotic destinations/the world
• Adventure
• Empire building – connecting the world
• B2B market – most tickets sold through travel agents
10.
11.
12.
13.
14. 70s – Business/Luxury/Sex
- Fares are still tightly regulated internationally
- As a results, airlines were competing on service
- Branding were changed from being safe (as aviation
industry progressd) and military style organisation
to fun, cheerful.
- Flight attendant were portrayed as sex symbol
- Still distributed through B2B (Agent)
20. The new millennium
• LCCs
• Price (Fare War)
• E-commerce
• The rise of B2C
• The collapse of Travel Agency
• The rise of OTA
• Social Media Advertising – Content producing (Pantip,
Blog, Facebook, Line, etc)
• Each campaigned has its message (branding, price,
service, etc.)
