Artist Business Model for J. Cole

1. Artist Business Model: J. Cole
By: Donovan Washington

2. WHY DO PEOPLE LIKE HIM?
• Relatable
• Not over-saturating the
market.
• QUALITY
• Appeal
• Versatile

3. Revenue Stream 1: Touring
GROSSED OVER $25
MILLION!!!

4. Revenue Stream 2: Album Sales

5. Revenue Stream 3: Merchandise

6. Revenue Stream 4: Dreamville Imprint

7. Partners

8. How Do We Pull This Off?
• Strategic planning
• Creative Thinking
• Recording
• Press
• Contract negotiations

9. Expenses

10. References
 Beautiful-young-woman-pointing-to-somewhere,-isolated-over-a-white-background – Osmosis Theme. (n.d.). Retrieved March 10, 2018, from
https://greatives.eu/themes/osmosis/beautiful-young-woman-pointing-to-somewhere-isolated-over-a-white-background/
 . (n.d.). Escolar Afroamericano Que Mira Para Arriba - A Personas Negras Imagen de archivo - Imagen de niño, feliz: 33628871. Retrieved March 10, 2018,
from https://es.dreamstime.com/imagen-de-archivo-escolar-afroamericano-que-mira-para-arriba-personas-negras-image33628871
 M. (n.d.). Young african woman pointing up. Retrieved March 10, 2018, from https://depositphotos.com/30699771/stock-photo-young-african-woman-
pointing-up.html
 Lee, E. (2013, June 21). J. Cole announces venue for 'secret show' in Philly. Retrieved March 10, 2018, from
http://www.philly.com/philly/blogs/entertainment/music_nightlife/J-Cole-performing-secret-show-at-TLA-Friday.html
 N. (2015, March 01). J. Cole Announces Forest Hills Drive Tour Featuring Big Sean, Jhené Aiko, Pusha T and Other Special Guests. Retrieved March 10, 2018,
from http://thehiphopdemocrat.com/2015/02/23/j-cole-announces-forest-hills-drive-tour-featuring-big-sean-jhene-aiko-pusha-t-and-other-special-
guests/
 J. Cole Leads Hot Tours Tally, Taylor Swift's Trek Surpasses $150M Mark. (n.d.). Retrieved March 10, 2018, from
https://www.billboard.com/articles/columns/chart-beat/6707901/j-cole-hot-tours-taylor-swift-150-million
 J.Cole '4 Your Eyez Only' Hits Platinum. (n.d.). Retrieved March 10, 2018, from http://rapradar.com/2017/04/07/j-cole-4-your-eyez-only-hits-platinum/
 B, N. (2017, May 26). Could Someone Go Platinum Without Using Melody Nowadays? | Hip-Hop Amino. Retrieved March 10, 2018, from https://hip-
hop.aminoapps.com/page/blog/could-someone-go-platinum-without-using-melody-nowadays/D8Pc_Puma7kMRoLoqBzpJbnwv2GZxQD
 D. (2014, November 06). Shop http://t.co/EbGG4zOTSA for exclusive merchandise. New site coming soon. #DreamvilleSeason pic.twitter.com/TovBsYK190.
Retrieved March 10, 2018, from https://twitter.com/dreamville/status/530451625144774657
 Frydenlund, Z. (2016, October 20). Here's What We Know About Dreamville's New Signees, Lute and Ari Lennox. Retrieved March 10, 2018, from
http://www.complex.com/music/2015/12/what-we-know-about-dreamville-records-new-signees-lute-and-ari-lennox
 Account, I. R. (2018, March 01). Interscope Records (@Interscope). Retrieved March 10, 2018, from https://twitter.com/interscope