2. Info:
Martin Mills has accused the majors of
only being interested in investing in artists
that are expected to sell at least half a
million records.
Alan Davey: “They want talent to be
delivered to them ready made and
they're not prepared to take a risk over a
long period of time investing in talent".
3. How did this affect institutions?
They get more money As the emphasis
changed from nurturing the growth of an
artist and their music, to high-pressure
sales development tactics and strategies.
They get a larger variety of musical talent
and make more profit
They make more profit if they invest in
‘short term’ artists as they are putting less
money in than ‘long term’
4. How did this affect institutions?
However, only mainstream artists may be
chosen
If artists are only invested into for a short
period of time, it proves the industry only
wants talent ‘ready made’
Artists may have their image changed to
fit in with the record label’s values and
‘brand identity’
5. How did this affect
Audiences?
Essentially, the audiences are getting
what they want
Audiences have the power to change
the future of artists the record label
company signs
6. How did this affect
audiences?
On the other hand, audiences will focus
more on the ‘star image’ of the artist
rather than the actual talent
Audiences may only support artists for a
short period of time
10. How this will affect the audience?
Fans expect more from the artist since they are paid
more
Some fans may argue against this accusation made
by Head of the Institute of Directors, Simon Walker.
E.G Showmaster accuses the press of exaggerating
the pay of the One Direction
Fans may also accuses press of attacking One
Direction
12. How will this affect music institution?
Overpaid artist means that music institution are getting
paid more.
This accusation will impact their star image as being
overrated.
Distribution and marketing of One Direction’s music will
be tainted by the accusation.
From the money the institutions gain they allowed to
make other sources of media. E.G One direction made
a movie ‘’ This is us’’
14. Including nudity in music
videos clearly sparks a
debate within spectators
that leads to a large
amount of views.
Views correlate to money
and income, so regardless
of whether the people
who are watching the
music videos enjoy them
or not, the artists will still
benefit from all the
attention. This is thus an
Yet, since including nude
women in music videos
causes such a
commotion, large
distribution sites like You
Tube are likely to ban it,
and thus cause a barrier
that stops artists from
advertising their works to
audiences. This ultimately
leads to less success and
income on the artist’s
behalf.
ISSUES IN THE MEDIA AULONA ISMAILI
“The R&B stars' sexually explicit music videos are a very modern way to boost record sales
figures”
“Blurred Lines has been the subject of much controversy in recent weeks as the video, featuring
numb-looking models strutting across the screen in flesh-coloured G-strings, was taken down
from YouTube.”
“Whether viewers were revelling in their laddish audacity or fuming about the objectification of
women, the clips led to a frenzy of social media debates”
“online videos have become an increasingly vital tool for artists operating in the US market/an
artist could now go platinum after 100 million streams.”
15. ISSUES IN THE MEDIA AULONA ISMAILI
“These portrayals can potentially limit
girls' self-perceptions and influence
their attitudes regarding the
importance of appearance." (Gordon,
Maya K.)
A woman’s value is reduced to looks
only, so the expectations of developing
real, credible talents is lowered.
Men are given a false sense of reality and
believe that women enjoy being dominated.
This furthers the unequal treatment of the
two genders.
Female audiences may feel pressurised
to look like conventionally accepted
women in the media.
Rihanna’s Music Video S&M
16. BIBLIOGRAPHY AULONA ISMAILI
ARTICLE ON THE GUARDIAN -
http://www.theguardian.com/culture/musicblog/
2013/jul/09/justin-timberlake-robin-thicke-banned-
videos
JUSTIN TIMBERLAKE MUSIC VIDEO (TUNNEL VISION)
–
https://www.youtube.com/watch?v=07FYdnEawA
Q
ROBIN THICKE MUSIC VIDEO
(BLURRED LINES) –
https://www.youtube.com/watch?v=zwT6DZCQi9
k&oref=https%3A%2F%2Fwww.youtube.com%2Fw
atch%3Fv%3DzwT6DZCQi9k&has_verified=1
STREAMING SERVICES INFO –
http://www.billboard.com/biz/articles/news/11624
86/business-matters-how-much-do-streaming-
services-pay-artists-ask-the-labels
SEXUAL OBJECTIFICATION OF WOMEN –
http://www.articlesbase.com/multimedia-
articles/sexual-objectification-of-women-
3906730.html
Editor's Notes
Martin Mills is the founder and chairman of the Beggars Group which is a record label company. Alan Davey is the head of the government funded organisation ‘Music Momentum’ which provides £500,000 of investment for those creating and performing pop music
(1. they get more money as the artist sells more records which makes more profit for the label. In other words, the emphasis changed from nurturing the growth of an artist and their music, to high-pressure sales development tactics and strategies. Product Development today, for most major labels, means putting the label's energy into creating sales for a new release, and doing so quickly.(2. Can afford more artists and therefore make more profit(3. Invest for a shorter period of time e.g. until the artists begins to sell records
(1. less variety, all about profit and less about talent(2. Only interested in profit and they want to sell money the quickest and not about developing artists(3. More about image and less about the actual talent as record label is trying to make the image appeal as they are developing pop stars not pop performers.
e.g. mainstream acts that make mainstream musicBecause they will obviously buy more records from artists they like so record label companies can then focus on popular genres/types of artists
(1 their star image is carefully constructed by the record company and thus more focus is on their image rather than talent(2. because a record company invests in an artist for a short time
