image source: http://bit.ly/1mevn5R
Clubs Marketing-Communication &
Audencia Abroad
JASON McDONALD
StringCan Interactive
We build digital roadmaps that win!
@stringcanagency
@JasonMcDonaldIntl
linkedin.com/...
Headquarters
Scottsdale, Arizona
International
Paris, France
Think the Grand Canyon?
MARKETING TO THE USA IS EASY!
MULTIPLE BUYING INFLUENCERS,
UNKNOWN VARIABLES AFFECTING SALES,
BOTH OFFLINE AND ONLINE TRAN...
WHY ARE
WE HERE
image source: http://bit.ly/1ww2hlO
WHO ARE YOUR FUTURE
ADORING FANS?
image source: http://bit.ly/1pDavGE
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Ameri...
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Ameri...
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Ameri...
THE AMERICAN MARKET
Data: US Census Data 2012
image source: http://bit.ly/1qsFQvc
74.8%
Have Internet
in the home
of Ameri...
THE AMERICAN MARKET
image source; http://bit.ly/1qGNwwb
THE AMERICAN MARKET
image source; http://bit.ly/1qGNwwb
THE AMERICAN MARKET
image source; http://bit.ly/1qGNwwb
A VERY DIVERSE
MARKET
image source: http://bit.ly/1qsFQvc
US Population
318 million
The number of people who play
an instr...
IS YOUR MARKET THIS
GUY?
image source: http://bit.ly/1qEtkLa
OR THIS GUY?
image source: http://bit.ly/1qsFQvc
A VERY DIVERSE
MARKET
image source: http://bit.ly/1qsFQvc
US Population
314 million
The number of people who play
an instr...
MARKETING IN AMERICA
image source: http://bit.ly/1nzoABQ
ITS NOT ABOUT
CONQUERING
THE USA QUICKLY
AND BECOMING
ROCK STAR RICH
image source: http://bit.ly/1jcG2JE
OR ABOUT BEING
ABLE TO
SET IT & FORGET
IT
image source: https://flic.kr/p/5VngA2
COMPLEX MADE SIMPLE IN SIX EASY(ISH) STEPS
INTERNET MARKETING LIKE A ROCK STAR
DON’T SCREAM AT
YOUR AUDIENCE
OWN YOUR ELVI...
image source: http://bit.ly/1qswHTe
DON’T SCREAM AT YOUR
AUDIENCE
ARE YOU
LISTENING?
Deliver the RIGHT INFORMATION at
the RIGHT TIME to the RIGHT
PEOPLE!
image source: https://flic.kr/p/dZdXNp
image source: http://www.stockvault.net/photo/147804/school-test
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?
image source: https://flic.kr/p/7Lq7yf
Q1 Do you know what
specific STEPS they
take to search for
solutions?
YES NO
image source: https://flic.kr/p/8DjY5j
Q2 Do you know what they
use to SCORE options
& what criteria are most
important to...
image source: https://flic.kr/p/ght8m7
Q3 Do you know what your
clients expect to
CHANGE once they
hire you?
YES NO
If you’re like most of our clients,
you probably answered YES to
only 1 of 3 questions.
image source: https://flic.kr/p/63...
image source: https://flic.kr/p/bhyT8B
TALK WITH CLIENTS &
LEARN ABOUT THEIR
NEEDS!
• Struggling to keep up with other
companies who undercut them in price
• Wants to create high quality products that
cut c...
image source: http://bit.ly/1rqaWUa
KNOW YOUR ROCK
TALENT
ARE YOU
POSITIONING
YOURSELF TO
STAND OUT?
image source: https://flic.kr/p/82L7jr
PEOPLE LOOK FOR
AUTHORITY!
image source: https://flic.kr/p/e3CC8F
COMPLETE A S.W.O.T.WITH YOUR TEAM!
image source: https://flic.kr/p/bX1Jqk
FOCUS ON YOUR
STRENGTH
S
TO STAND OUT!
YOU DON’T HAVE TO BE GOOD AT
EVERYTHING
What Your
Customer
Wants
What Your
Competition
Does Well
What Your
Company
Does Well
X
✔
Win
Lose
Be Careful
Ignore


X
✔
Our cards are made with recycled paper and are very creative
OR
When you care enough to send the very best!Winner:
Loser:
image source: http://bit.ly/To0SPQ
WATCH OUT FOR THE HOT NEW
THING
ARE YOU MONITORING YOUR
COMPETITION?
If you are ignorant of both your enemy and
yourself, then you are a fool and certain to be
defeated in every battle.
If yo...
image source: https://flic.kr/p/56q2x2
BOTH DIRECT AND INDIRECT COMPETITORS
1. Offering the same product or service now
2....
Content
Website
Search
Social
Newsletters
COULD TAKE A
LOT OF TIME SO…
HAVE
GOOGLE DO
THE WORK
FOR YOU!
AND USE SOCIAL MONITORING
TOOLS AS WELL!
image source: https://flic.kr/p/5wA41m
FISH WHERE THE FISH ARE
AT
ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?
THE WEB IS A HUGE SHINY OBJECT.
CONSTANTLY EVOLVING!
OFTEN CAN FEEL OVERWHELMING
image source: https://www.facebook.com/business/power-of-advertising
TONS OF
RESEARCH
AVAILABLE
image source: http://goo.gl/glSwWZ
WITH STATS TO HELP YOU
MAKE SMART & FOCUSED
DECISIONS!
DON’T WRITE YOUR SONGS IN
GOOGLE TANSLATE
image source: http://bit.ly/1ru0taf
HE TRIED TO TRANSLATE HIS LAST
NAME – IN RUS...
DON’T WRITE YOUR SONGS IN
GOOGLE TANSLATE
image source: http://bit.ly/1ru0taf
HE TRIED TO TRANSLATE HIS LAST
NAME – IN RUS...
TRANSLATION CONSULTING
image source: http://bit.ly/1ru0taf
Finger Licking Good
In China – We’ll eat your fingers off
Turn ...
IF IT WORKS, TWEAK IT
KEEP PUSHING OUT ALBUMS
ARE YOU MEASURING &
MONITORING RESULTS & THEN
ADJUSTING?
image source: http:...
DISCOVER HIDDEN WINS
CONTENT IS KING, QUEEN
& THE WHOLE CASTLE
image source: http://bit.ly/1miKXxx
ANALYZE TRENDS & FIND OPPORTUNITY
image source: https://flic.kr/p/7vBoW6
TEST
TEST
TEST MORE
Persona for
Purpose for
Keyword Phrase
for
Page that provides
Solution
YES, VISUAL CONTENT IS AWESOME!!!
So sweet, holding hands! & Is it really that fun
working?
Avoid super lame stock photogr...
STREAMLINE DATA OVERLOAD. FOCUS ON
ROI!
DOMINATE ONLINE LIKE A
ROCK STAR WITH 6 SIMPLE
TIPS• Listen to your customers: Ask your current &
prospective clients ques...
Merci Audencia Abroad
for hosting StringCan
Q&A
THANK YOU!
6 Ways to be a ROCK STAR & Dominate Online in the USA From France
6 Ways to be a ROCK STAR & Dominate Online in the USA From France
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6 Ways to be a ROCK STAR & Dominate Online in the USA From France

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6 WAYS TO BE A ROCKSTAR
& DOMINATE ONLINE IN THE USA
MARKETING TO THE
USA!
Clubs Marketing-Communication & Audencia Abroad

JASON McDONALD
@stringcanagency
@JasonMcDonaldIntl

linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/

stringcaninteractive.com
stringcaninteractive.fr

StringCan Interactive
We build digital roadmaps that win!

My Passion:
Help companies access the US market successfully

My Rock Star Talent:
Connecting clients to their ideal audience online

StringCan Mission:
Making Complex Simple!
MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS, UNKNOWN VARIABLES AFFECTING SALES, BOTH OFFLINE AND ONLINE TRANSACTIONS, CONSTANTLY EVOLVING SEARCH CHANGES, PRODUCING CONTENT IN ENGLISH, SIGNIFICANT NOISE FROM COMPETITION, OVERWHELMED ONLINE AUDIENCE, UNIQUE CONTENT NEEDS BY SEGMENT, UNKNOWN FRENCH BRAND IN AMERICA, AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!

WHY ARE
WE HERE TODAY?

WHO ARE YOUR FUTURE ADORING FANS?
MARKETING IN AMERICA
ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR RICH
OR ABOUT BEING ABLE TO
SET IT & FORGET IT
Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE!

LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?
Do you know what specific STEPS they take to search for solutions?
Do you know what they use to SCORE options & what criteria are most important to decide?
Do you know what your clients expect to CHANGE once they hire you?
If you’re like most of our clients, you probably answered YES to only 1 of 3 questions.
KNOW YOUR ROCK TALENT
ARE YOU POSITIONING
YOURSELF TO
STAND OUT
COMPLETE A S.W.O.T. WITH YOUR TEAM!
FOCUS ON YOUR STRENGTHS
TO STAND OUT!

YOU DON’T HAVE TO BE GOOD AT EVERYTHING

WATCH OUT FOR THE HOT NEW THING

ARE YOU MONITORING YOUR
COMPETITION?


BOTH DIRECT AND INDIRECT COMPETITORS

Offering the same product or service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service

COULD TAKE A LOT OF TIME SO…

HAVE GOOGLE DO THE WORK FOR YOU!

AND USE SOCIAL MONITORING
TOOLS AS WELL!

FISH WHERE THE FISH ARE AT

ARE YOU
ENGAGING WITH YOUR
AUDIENCE
WHERE THEY ARE?
DON’T WRITE YOUR SONGS IN GOOGLE TRANSLATE
DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS
Listen to your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach

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  • Shape the situation
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • https://www.census.gov/hhes/computer/files/2012/Computer_Use_Infographic_FINAL.pdf
    http://www.internetretailer.com/2013/12/03/cyber-monday-shatters-online-spending-record
    http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/
  • But I wanted to share that my current path is of bigger surprise to my family and childhood friends. I was one of those lost kids in school, I never did well on tests, I got bored easy and I hated following the rules. My poor parents had a few mini heart attacks when I was a kid constantly getting into trouble.

    In high school I grew up getting a lot of pressure to get good grades, get into a good college and get a good corporate job. However, high school just was really hard for me and often got very poor grades. My parents had my high school advisor test me to hopefully get me some direction.
  • http://www.foroeuropeo.com/sites/default/files/styles/large/public/Sandeep.jpghttps://www.iter.org/media/www/sites/newsline_1_120/img/18/Dinesh.jpg._1024.jpg
  • Took to post it notes and started writing down all my strengths, weaknesses, and things I love to do
  • Chris Ganes
  • Winning: clear points of difference that meets the needs. Make it even bigger
    Losing: your competitors meets the needs of your clients better than you do. You will be crushed
    Be Careful: competitive battle ground, use emotion, innovative, superior execution
  • When companies need marketing help, most go straight to tactics. Even most agencies are guilty of this.
    To be truly effective, it requires a strategy first, then tactics.
  • There is so much noise – we figure out why and what you should be doing….
  • http://www.businessinsider.com/worst-foreign-ad-translation-fails-2012-5?op=1
  • One tool we use is heatmapping. By segmenting the data, we can even find hidden opportunities.
  • Goal: so what did we learn from all of this? Content is the most important thing and that is what your business should focus on.

    Internet has had a tremendous impact on our lives and business. One of the most amazing changes are how businesses and consumers communicate.

    http://www.flickr.com/photos/31074376@N06/4935228834/sizes/l/in/photolist-8w7kAj-br2ioY-br2iTs-bDWBft-br2uCu-br2nqf-br2yVs-br2C6s-bDWtNK-bDWvDi-bDWv4i-7UtULS-7UtU7u-9uZcmX-dhpcMW-9NvWPA-duGu5i-9HdQnY-bDWEcr-bDWHqp-br2KgL-bDWMUx-bDWCRx-br2J4A-bDWKTH-bDWFqk-bDWMfx-7Wykuh-ac5S5Y-acfzMa-ac5QJf-ac31SZ-acfuYk-acinNj-acitCC-acfynV-acfySM-ac2Zkx-acfCEa-acfwQB-acfBTx-acfATz-acisMq-aciurj-ac5TDY-acfzk2-aciqPW-ac2XTt-acimEW-acitYj-br2pKb/


    http://farm3.staticflickr.com/2233/2405961135_fae132c676_b.jpg
  • The beauty of digital is that you can measure everything. The drawback to digital is that you can measure everything. After we identify your lead measures, we build a custom dashboard to streamline the data overload and give you a snapshot of the health of your digital efforts.
  • 6 Ways to be a ROCK STAR & Dominate Online in the USA From France

    1. image source: http://bit.ly/1mevn5R Clubs Marketing-Communication & Audencia Abroad
    2. JASON McDONALD StringCan Interactive We build digital roadmaps that win! @stringcanagency @JasonMcDonaldIntl linkedin.com/company/stringcan-interactive fr.linkedin.com/in/jasondmcdonald/ stringcaninteractive.com stringcaninteractive.fr My Passion: Help companies access the US market successfully My Rock Star Talent: Connecting clients to their ideal audience online StringCan Mission: Making Complex Simple! #AudenciaSCI
    3. Headquarters Scottsdale, Arizona International Paris, France Think the Grand Canyon?
    4. MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS, UNKNOWN VARIABLES AFFECTING SALES, BOTH OFFLINE AND ONLINE TRANSACTIONS, CONSTANTLY EVOLVING SEARCH CHANGES, PRODUCING CONTENT IN ENGLISH, SIGNIFICANT NOISE FROM COMPETITION, OVERWHELMED ONLINE AUDIENCE, UNIQUE CONTENT NEEDS BY SEGMENT, UNKNOWN FRENCH BRAND IN AMERICA, AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE! image source: https://flic.kr/p/dxaJg2
    5. WHY ARE WE HERE image source: http://bit.ly/1ww2hlO
    6. WHO ARE YOUR FUTURE ADORING FANS? image source: http://bit.ly/1pDavGE
    7. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc
    8. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc
    9. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc 74.8% Have Internet in the home
    10. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc 74.8% Have Internet in the home
    11. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc 74.8% Have Internet in the home of Americans 25+ have Smartphones 45. 3%
    12. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc 74.8% Have Internet in the home of Americans 25+ have Smartphones 45. 3% What is cyber- Monday?
    13. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc 74.8% Have Internet in the home of Americans 25+ have Smartphones 45. 3% What is cyber- Monday?
    14. THE AMERICAN MARKET Data: US Census Data 2012 image source: http://bit.ly/1qsFQvc 74.8% Have Internet in the home of Americans 25+ have Smartphones 45. 3% What is cyber- Monday? $262 Billion 2013
    15. THE AMERICAN MARKET image source; http://bit.ly/1qGNwwb
    16. THE AMERICAN MARKET image source; http://bit.ly/1qGNwwb
    17. THE AMERICAN MARKET image source; http://bit.ly/1qGNwwb
    18. A VERY DIVERSE MARKET image source: http://bit.ly/1qsFQvc US Population 318 million The number of people who play an instrument Number of people who play the guitar
    19. IS YOUR MARKET THIS GUY? image source: http://bit.ly/1qEtkLa
    20. OR THIS GUY? image source: http://bit.ly/1qsFQvc
    21. A VERY DIVERSE MARKET image source: http://bit.ly/1qsFQvc US Population 314 million The number of people who play an instrument Number of people who play the guitar Number of people who play the electric guitars Number of professional electric guitars players
    22. MARKETING IN AMERICA image source: http://bit.ly/1nzoABQ
    23. ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR RICH image source: http://bit.ly/1jcG2JE
    24. OR ABOUT BEING ABLE TO SET IT & FORGET IT image source: https://flic.kr/p/5VngA2
    25. COMPLEX MADE SIMPLE IN SIX EASY(ISH) STEPS INTERNET MARKETING LIKE A ROCK STAR DON’T SCREAM AT YOUR AUDIENCE OWN YOUR ELVIS FLARE WATCH OUT THE HOT NEW THING FISH WHERE THE FISH ARE AT DON’T WRITE SONGS IN GOOGLE TANSLATE IF IT WORKS, KEEP PUSHING OUT ALBUMS
    26. image source: http://bit.ly/1qswHTe DON’T SCREAM AT YOUR AUDIENCE ARE YOU LISTENING?
    27. Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE! image source: https://flic.kr/p/dZdXNp
    28. image source: http://www.stockvault.net/photo/147804/school-test LET’S DO A QUICK TEST… HOW WELL DO YOU KNOW YOUR AUDIENCE?
    29. image source: https://flic.kr/p/7Lq7yf Q1 Do you know what specific STEPS they take to search for solutions? YES NO
    30. image source: https://flic.kr/p/8DjY5j Q2 Do you know what they use to SCORE options & what criteria are most important to decide? YES NO
    31. image source: https://flic.kr/p/ght8m7 Q3 Do you know what your clients expect to CHANGE once they hire you? YES NO
    32. If you’re like most of our clients, you probably answered YES to only 1 of 3 questions. image source: https://flic.kr/p/638wPy
    33. image source: https://flic.kr/p/bhyT8B TALK WITH CLIENTS & LEARN ABOUT THEIR NEEDS!
    34. • Struggling to keep up with other companies who undercut them in price • Wants to create high quality products that cut costs and also make them stand out • Can’t afford to make a mistake because their products protect lives • Uses Google to find companies and LinkedIn to engage with Peers • Looking to learn from companies that have experience in his industry Danny| 32 | Married Sr. Design Engineer $100K income Washington D.C. THEN DEVELOP YOUR PERSONAS Familiarity With Your Industry Meet Danny image source: http://bit.ly/1mnoXS7
    35. image source: http://bit.ly/1rqaWUa KNOW YOUR ROCK TALENT ARE YOU POSITIONING YOURSELF TO STAND OUT?
    36. image source: https://flic.kr/p/82L7jr PEOPLE LOOK FOR AUTHORITY!
    37. image source: https://flic.kr/p/e3CC8F COMPLETE A S.W.O.T.WITH YOUR TEAM!
    38. image source: https://flic.kr/p/bX1Jqk FOCUS ON YOUR STRENGTH S TO STAND OUT! YOU DON’T HAVE TO BE GOOD AT EVERYTHING
    39. What Your Customer Wants What Your Competition Does Well What Your Company Does Well X ✔ Win Lose Be Careful Ignore   X ✔
    40. Our cards are made with recycled paper and are very creative OR When you care enough to send the very best!Winner: Loser:
    41. image source: http://bit.ly/To0SPQ WATCH OUT FOR THE HOT NEW THING ARE YOU MONITORING YOUR COMPETITION?
    42. If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, for every battle won, you will suffer a loss. If you know your enemy and yourself, you will win every battle... Sun Tzu The Art of War KNOW YOUR ENEMY! “ ” image source: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/
    43. image source: https://flic.kr/p/56q2x2 BOTH DIRECT AND INDIRECT COMPETITORS 1. Offering the same product or service now 2. Offering similar products or services now 3. Could offer the same or similar products or services in the future 4. Could remove the need for a product or service
    44. Content Website Search Social Newsletters
    45. COULD TAKE A LOT OF TIME SO… HAVE GOOGLE DO THE WORK FOR YOU!
    46. AND USE SOCIAL MONITORING TOOLS AS WELL!
    47. image source: https://flic.kr/p/5wA41m FISH WHERE THE FISH ARE AT ARE YOU ENGAGING WITH YOUR AUDIENCE WHERE THEY ARE?
    48. THE WEB IS A HUGE SHINY OBJECT. CONSTANTLY EVOLVING!
    49. OFTEN CAN FEEL OVERWHELMING
    50. image source: https://www.facebook.com/business/power-of-advertising TONS OF RESEARCH AVAILABLE
    51. image source: http://goo.gl/glSwWZ WITH STATS TO HELP YOU MAKE SMART & FOCUSED DECISIONS!
    52. DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE image source: http://bit.ly/1ru0taf HE TRIED TO TRANSLATE HIS LAST NAME – IN RUSSIAN.”
    53. DON’T WRITE YOUR SONGS IN GOOGLE TANSLATE image source: http://bit.ly/1ru0taf HE TRIED TO TRANSLATE HIS LAST NAME – IN RUSSIAN. IT SAYS “NO TRANSLATION”
    54. TRANSLATION CONSULTING image source: http://bit.ly/1ru0taf Finger Licking Good In China – We’ll eat your fingers off Turn it lose Spanish - Suffer from diarrhea Belgium - Every car has a high quality body Every car has a high quality corpse
    55. IF IT WORKS, TWEAK IT KEEP PUSHING OUT ALBUMS ARE YOU MEASURING & MONITORING RESULTS & THEN ADJUSTING? image source: http://bit.ly/1lLrNRG http://bit.ly/1m5rlrK http://bit.ly/1m5rlrK
    56. DISCOVER HIDDEN WINS
    57. CONTENT IS KING, QUEEN & THE WHOLE CASTLE image source: http://bit.ly/1miKXxx
    58. ANALYZE TRENDS & FIND OPPORTUNITY
    59. image source: https://flic.kr/p/7vBoW6 TEST TEST TEST MORE
    60. Persona for Purpose for Keyword Phrase for Page that provides Solution
    61. YES, VISUAL CONTENT IS AWESOME!!! So sweet, holding hands! & Is it really that fun working? Avoid super lame stock photography image source: http://pixabay.com
    62. STREAMLINE DATA OVERLOAD. FOCUS ON ROI!
    63. DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS• Listen to your customers: Ask your current & prospective clients questions • Own a position to stand out: Focus on strengths that solve your clients needs • Monitor your competition: Put tools in place to see what they are up to &how to get ahead • Fish where the fish are at: Engage with your audience where they are already at • Ensure you have proper English translation: Use a strong language consultant not just a translator • Measure & monitor results: Leverage your data to constantly optimize your approach
    64. Merci Audencia Abroad for hosting StringCan
    65. Q&A THANK YOU!

    ×