6 WAYS TO BE A ROCKSTAR
& DOMINATE ONLINE IN THE USA
MARKETING TO THE
Clubs Marketing-Communication & Audencia Abroad
We build digital roadmaps that win!
Help companies access the US market successfully
My Rock Star Talent:
Connecting clients to their ideal audience online
Making Complex Simple!
MARKETING TO THE USA IS EASY! MULTIPLE BUYING INFLUENCERS,UNKNOWN VARIABLES AFFECTING SALES,BOTH OFFLINE AND ONLINE TRANSACTIONS,CONSTANTLY EVOLVING SEARCH CHANGES,PRODUCING CONTENT IN ENGLISH,SIGNIFICANT NOISE FROM COMPETITION,OVERWHELMED ONLINE AUDIENCE,UNIQUE CONTENT NEEDS BY SEGMENT,UNKNOWN FRENCH BRAND IN AMERICA,AND IT BECOMES VERY COMPLEX. WE SPECIALIZE IN MAKING THE COMPLEX SIMPLE!
WE HERE TODAY?
WHO ARE YOUR FUTURE ADORING FANS?
MARKETING IN AMERICA
ITS NOT ABOUT CONQUERING THE USA QUICKLY AND BECOMING ROCK STAR RICH
OR ABOUT BEING ABLE TO
SET IT & FORGET IT
Deliver the RIGHT INFORMATION at the RIGHT TIME to the RIGHT PEOPLE!
LET’S DO A QUICK TEST…
HOW WELL DO YOU KNOW YOUR AUDIENCE?
Do you know what specific STEPS they take to search for solutions?
Do you know what they use to SCORE options & what criteria are most important to decide?
Do you know what your clients expect to CHANGE once they hire you?
If you’re like most of our clients, you probably answered YES to only 1 of 3 questions.
KNOW YOUR ROCK TALENT
ARE YOU POSITIONING
COMPLETE A S.W.O.T. WITH YOUR TEAM!
FOCUS ON YOUR STRENGTHS
TO STAND OUT!
YOU DON’T HAVE TO BE GOOD AT EVERYTHING
WATCH OUT FOR THE HOT NEW THING
ARE YOU MONITORING YOUR
BOTH DIRECT AND INDIRECT COMPETITORS
Offering the same product or service now
Offering similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service
COULD TAKE A LOT OF TIME SO…
HAVE GOOGLE DO THE WORK FOR YOU!
AND USE SOCIAL MONITORING
TOOLS AS WELL!
FISH WHERE THE FISH ARE AT
ENGAGING WITH YOUR
WHERE THEY ARE?
DON’T WRITE YOUR SONGS IN GOOGLE TRANSLATE
DOMINATE ONLINE LIKE A ROCK STAR WITH 6 SIMPLE TIPS
Listen to your customers: Ask your current & prospective clients questions
Own a position to stand out: Focus on strengths that solve your clients needs
Monitor your competition: Put tools in place to see what they are up to &how to get ahead
Fish where the fish are at: Engage with your audience where they are already at
Ensure you have proper English translation: Use a strong language consultant not just a translator
Measure & monitor results: Leverage your data to constantly optimize your approach