Lookbook of creative work including design, publishing, branding, and illustration.

1. 1
PEEK
Just A
JUAN ROBERTS | Marketing Communications

2. 2
H E A L T H
Kimberly-Clark spin-off -- Halyard Health
Brand Deck pages with a 3-part emphasis:
• global
• diversity
• evergreen

3. 3
Automotive comps for branding firms and
agencies.These marketing communication
elements were utilized as thought-starters
for further creative development.
• ads
• outdoor
• banners
A U T O M O T I V E

4. 4
F I N A N C I A L
Sampling of magazine campaigns over 5 years
Campaigns were part of a CitiGroup diversity initiative:
• financial strategy
• re-investment
• philanthropy
• urban expansion
• emerging executives
National magazine campaign
National newsprint campaign
Event imagery -- sans branding messaging.

5. 5
G L O B A L E V E N T S
Sampling of 6-part poster initiative of
Sao Paulo community group’s effort
to display local athletes.
Digital Illustration: Juan Roberts

6. 6
A brief curated collection of
items from the thousands of
identities that Juan has pro-
duced over stellar career.
B R A N D D E N T I T Y + T I T L E S
P O T I O N S

7. 7
HealingWithouttheHigh
A family of products that are
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B R A N D C O M M U N I C A T I O N S
Part of a full line of banner ads Print and digital ad

8. 8
E D U C A T I O N
Poster
Photog: Juan Roberts
Marketing Communications 2009-2016.
Short list of assignments include:
• print and digital advertising
• print materials -- brochures and presentations
• events -- posters, CD’s, brand wear, field banners
• collateral development - OES wear, chatzki items
• annual photography coverage/updates
• special school brand extensions
- Boarding student pkgs -- CD’s with folders
- motion graphic source material
- private & independent school marketing
Digital banners
Magazine ad -- partnership with PortlandTrailblazers
OES Magazine covers -- 3 images / for a single issue
Print ads for respective years and purposes
-- magazine and newspaper -- typically
converted to digital banners and various
marketing materials
Side-2 of an intro mailer for the new
Head of School, Mo Copeland
Event service mark
Oregon Episcopal School6300 SW Nicol Road | Portland, Oregon 97223 | (503) 768-3115 | www.oes.edu
MIND OPENING SINCE 1869
Oregon Episcopal School opens students’
minds—intellectually, experientially, and spiritually—
thereby unleashing their potential to create a better
world. Children enter the world with open minds and
curiosity. We want them to stay that way.
PRE-K through 12
SCIENCE MUSIC ART BOARDING SMALL CLASSES ATHLETICS
4:15 PM Varsity Girls Soccer vs.Catlin Gabel at the OESTurf Field
6:15 PM Varsity Boys Soccer vs.Catlin Gabel at the OESTurf Field
OREGON ESPISCOPAL SCHOOL
6300 SW Nicol Road | Portland, Oregon 97223
(503) 246-7771 www.oes.edu
2013
Booklet Cover

9. 9
PUBLISHING—BOOK COVERS
Sampling of original book covers
art directed and designed by Juan.
All principle art and images were
illustrated and photographed by
Juan -- except for Dr. West’s and
Stacy Dietz’s covers.
LATEST RELEASES
KeithTolbert
S I N G L E
N o t
D E S P E R AT E
For women only
PUBLISHED BY:
Knowledge Power Books, a Division of
Knowledge Power Communications, Inc.
Cover Design: Juan Roberts / Creative Lunacy
“Ladies, no man wants to be your girlfriend. At least not unless he is
insecure and prefers you isolated or is, dare I say it... on the down-low.”
“If you don’t know how to love yourself then there is no way that you will
ever choose anyone who knows how to love you.”
“An insecure man’s worst nightmare is your own self-worth.”
“He might be a nice guy but because he’s nice doesn’t mean he’s a match...”
“One of the most difficult things in life is to look at you
and say the problem is me.”
Sometimes the biggest obstacle to you being in a mutually
beneficial relationship is YOU.
SINGLE Not DESPERATE
For women only
SINGLENotDESPERATEForwomenonly
But there’s hope.
Pastor Keith Tolbert has counseled thousands of women thru the years who
have faced the often lonely challenge of being single in a culture that puts
great emphasis on being in a relationship. He brings a refreshingly insightful,
honest, and humorous approach to women who are in all stages of relationship
brokenness. But unlike many of his contemporaries, he does so with clarity,
modesty and an incredible amount of sensitivity. If you’re ready to be healed
emotionally, psychologically, and spiritually, this is where you begin.
“Single Not Desperate: For Women Only” will tell you EXACTLY what men think about
certain behaviors that you’re exhibiting. This is a book that EVERY woman should read.
KeithTolbert
Knowledgepowerbooks.com
$12.95 INSPIRATION
Single Desparte FULL Cvr v1.indd 1 10/27/17 2:02:59 PM

10. 10
P U B L I S H I N G — B O O K D E S I G N
Cover and interior book design Sampling of interior spreads of a 192 page book distributed
at national museum tour locations and online.
Images sourced from various estates and archives.

11. 11
E X T E N S I O N M A R K E T I N G
Online marketing for the
America I AM museum tour
featuring iconic individuals in
American history.
Images sourced from various
estates and archives.
Billboard Spectaculars + Printed Murals
Digital banners for every purpose.
Newspaper

12. 12
E N T E R T A I N M E N T
Identity development
Landing page
Mini banners
Blog section headers E-blasts from 7-part campaign
Photog: Juan Roberts

13. 13
C O N N E C T I O N TM
N O N – P R O F I T
The landing page rotated with different product images.
Landing page of a micro site for the international SUDAN branding effort
Save the Date e-blast E-invite to reception Post e-blast marketing
Selected imagery from a 32-page slideshow for event.
Identity revision Bandana design Display event signage
Photog: Juan Roberts

14. 14
Before After
C O S M E T I C S
Identity development
Brochure cover
Collateral materials
E-blasts: 7 message campaign
Blog header and graphics
All brand imagery. Photog: Juan Roberts
B & A
Photog: Juan Roberts

15. 15
E X O T I C P R O D U C T S
ECO SEXY
LIVING
TM
TM
Identity development
Landing page for 100 page site + all brand imagery. E-blast: 3 message campaign
Website headers
Display signage: Retail Boutiques
Brand initiative graphics

16. 16
A-LIST BRANDS:
American Airlines
Ameritech
Carson Products
Coca Cola
DaimlerChrysler
Jeep
Chrysler
Dodge
Plymouth
Diversity
Domino’s Pizza
General Mills
Yoplait
Wheaties
Honey Nut
Cheerios
Betty Crocker
Bisquick
Hamburger Helper
Hilton Hotels
Kmart
Miller Brewery /
Phillip Morris
Old English
Miller Lite
Genuine Draft
Mickey’s
Pepsico
Pepsi
Tropicana
Soft Sheen
Luster Products
Posner Products
Carson Products
Shering Plough
Ambi Skin Tone Cream
Procter and Gamble
Joy
Cover Girl
Dawn
Gain
Tide
Febreze
Dryel
Quaker
Aunt Jemima Mix and Syrup
Snacks
Revlon
Creme of Nature
Fabulash
Shell Oil
Soft Sheen Products
CitiGroup
Solomon Smith Barney
VerizonWireless
Western Union
BROADCAST
USA
NBC/MSNBC
ABC
CBS
BET
HBO
Showtime
Cinemax
UPN
TVOne
WB
CWC
CNN
Bloomberg
The Word Network
Daystar
TBN
LaSea
Streaming Faith
INTERNATIONAL TV
Canal Fiesta
Afrodita
SkyTV
Raze TV
Nippon TV
PRINT
Black Enterprise
Wall Street Journal
Cosmopolitan
Ebony
Stern
Emerge
Shoot
Money
Essence
Forbes
Maxim
Photo
Fortune
Jet
Millimeter
Savoy
Money
USA Today
Vibe
RADIO
Radio One
Sheridan Broadcasting
NPR
Urban Radio Network
CBS,
ADVERTISING — TV + RADIO + PRINT
FILM
MGM
ScreenGems
Paramount
Warner Brothers
Universal
MUSIC
Quincy Jones Publishing
Def Jam
Warner Chappell
Bad Boy Ent
FoYo Soul
GospeCentric
Verity
Avatar
Records
Hidden Beach
INDUSTRY FOLKS:
Tavis Smiley
Quincy Jones
Barry White
Dean Semler
Bruce Mellon
F Gary Gray
Eric Benet
Lena Horne
Fred Hammond
Bishop TD Jakes
CeCe Winans
John Toll
Bootsie Collins
Rob Cohen
Yolanda Adams
Sonia Sanchez
James Avery
Gabrielle Union
Russell Simmons
Lyor Cohen,
Be Be Winans
Cree Summers
Don Coleman
Michelle Hurd
Bishop Noel Jones
Thom Barry
NEXT
Ian McDonald
Chris Robinson,
Hubert Laws
Tiny “Deebo” Lister
Peter Arnell
Debbie Winans
Angie Winans
Vickie Winans
Larenz Tate
Bill Duke
MalikYoba
Jeremy Suarez
Sylvia Rhone
Missy Elliott & Tweet
Sean Partrick Thomas
Lawrence Hilton Jacobs
Angie Stone
Kellita Smith
John Witherspoon
Mona Scott
Kirk Franklin
Kenya Moore ...

17. 17
T A S T Y S T U F F

18. 18Compilation © 2020 Juan Roberts for Creative Lunacy. Each brand shown in this document is the property of the respective corporation’s work shown. Brand Cube @ 2005-2020 is the explicit property of Creative Lunacy. The brands indicated
in the brand cube represent a shortlist of the clients Juan has worked with during his career. He has executed client pitches, creative development, brand ideation, full commercial production and promotions for launches and events worldwide.
Juan Roberts
323 533-3911
creativelunacy@aol.com
creativelunacy.com
CAREER PIVOTS of Juan Roberts, he launched his career marketing flyers and business
cards to salons and barbershops in the neighborhood to co-found a million dollar ad agency
in Detroit. He grew that to a $10 Million firm and cashed out. Joined a larger firm to elevate
his game and produce work that has garnered upwards of $50 Billion in market share and
volume for an A-list of global brands, among them are: Chrysler, P&G, Coke, CitiGroup,
Revlon, Hilton,Verizon, American Airlines, and many more.
THANK YOU