2. Background:
• Construction
• Arts & Math
• Architecture
• Content Marketing + Search
NateSchraderIdeas.com
ABOUT NATE SCHRADER
Digital Analyst,
3. The mining of cultural history can become
interwoven with social and political awareness,
community activism, and the belief that art can
act as a catalyst for change.
Faheem Majeed
9. HOW DO YOU STAND OUT?
ADD VALUE. GO BEYOND THE BILLBOARD.
10. LISBON, PORTUGAL
had a lot of graffiti in Bairro
Alto - the club, gallery, bar,
boutique scene.
The mayor announced he’d
whitewash them away.
11. PAMPERO RUM
needed the younger market.
So they connected and created
street artworks to form the
Ephemeral Museum, a
strategically linked series of
public works celebrating the
district and its culture.
14. MERGING MEDIA +
CREATIVE PLACEMAKING
1. What is creative placemaking?
2. How to do it right.
3. How can media play a role?
4. Why it will work.
5. Current opportunities + things near YOU.
MERGING MEDIA +
CREATIVE PLACEMAKING
15. MERGING MEDIA +
CREATIVE PLACEMAKING
1. What is creative placemaking?
MERGING MEDIA +
CREATIVE PLACEMAKING
17. A PARTNERSHIP
STRATEGICALLY LINKING
ART AND CULTURE
Orange County, NY
PROBLEM:
Orange County’s agricultural scene was bustling with
produce but few visitors.
18. A PARTNERSHIP
STRATEGICALLY LINKING
ART AND CULTURE
Orange County, NY -- Farm Art Trail
PROBLEM:
Orange County’s agricultural scene was bustling with
produce but few visitors.
SOLUTION:
Artists and farmers brainstormed the Farm Art Trail, a
public art installation artist-in-residence program
connecting farms throughout the county.
Led to more art, buying local, and geo-cache fun.
19. CELEBRATION OF ARTS +
CULTURE OF THE
COMMUNITY
Lisbon
PROBLEM:
Outdated street art was detracting more than adding.
20. CELEBRATION OF ARTS +
CULTURE OF THE
COMMUNITY
Lisbon – Ephemeral Art Museum
PROBLEM:
Outdated street art was detracting more than adding.
SOLUTION:
Pampero Rum amplified the already vibrant arts district
into the Ephemeral Art Museum.
Led to a new respect for the area, increased foot traffic,
and arts inspiration.
21. DRIVER OF
TRANSFORMATION TO BUILD
CHARACTER OF A PLACE.
Toledo, OH
PROBLEM:
“There’s an area near our center that used to be the place
where sex workers brought their customers.”
-Maria Rodriguez-Winter, Sofia Quintero Arts Executive Director
22. DRIVER OF
TRANSFORMATION TO BUILD
CHARACTER OF A PLACE.
Toledo, OH – Lady of Guadalupe Mural
PROBLEM:
“There’s an area near our center that used to be the place
where sex workers brought their customers.”
-Maria Rodriguez-Winter, Sofia Quintero Arts Executive Director
SOLUTION:
“So we decided to construct & paint a wall of the Ten
Commandments & image of Our Lady of Guadalupe.”
Sex trafficking stopped and in place prompted prayer.
23. CREATIVE PLACEMAKING IS
A PARTNERSHIP STRATEGICALLY LINKING AND
CELEBRATING ART AND CULTURE TO DRIVE THE
TRANSFORMATION & CHARACTER BUILDING OF A PLACE.
24. MERGING MEDIA +
CREATIVE PLACEMAKING
1. What is creative placemaking?
2. How to do it right.
MERGING MEDIA +
CREATIVE PLACEMAKING
26. 1. Get an initiator to lead.
- Individual artist
- Public sector member
- Non-profit member
- Mayor / city council
member
OR…
ANN MARKUSEN’S
3 KEYS TO SUCCESSFUL PLACEMAKING
27. 1. Get an initiator to lead.
- Individual artist
- Public sector member
- Non-profit member
- Mayor / city council
member
OR…
- A commercial business.
ANN MARKUSEN’S
3 KEYS TO SUCCESSFUL PLACEMAKING
28. 1. Get an initiator to lead.
2. Distinctiveness and local
orientation.
- Be visible. Be different.
- Local authentic spin
- Improve city
ANN MARKUSEN’S
3 KEYS TO SUCCESSFUL PLACEMAKING
29. 1. Get an initiator to lead.
2. Distinctiveness and local
orientation.
3. Seek partnerships in
unusual places.
- Champion in city hall
- Local arts & community leaders
- Private sector buy-in
ANN MARKUSEN’S
3 KEYS TO SUCCESSFUL PLACEMAKING
33. 1. Be understated to be
authentic.
JED PEARSALL’S
3 KEYS TO SUCCESSFUL SPONSORSHIPS
34. 1. Be understated to be
authentic.
JED PEARSALL’S
3 KEYS TO SUCCESSFUL SPONSORSHIPS
2. Show dependence.
“Without [YOUR BRAND HERE],
this gallery would not be
possible.”
35. 1. Be understated to be
authentic.
JED PEARSALL’S
3 KEYS TO SUCCESSFUL SPONSORSHIPS
2. Show dependence.
“Without [YOUR BRAND HERE],
this gallery would not be
possible.”
NASCAR – 72% of fans will buy
sponsored brands over non-sponsored.
36. 1. Be understated to be
authentic.
JED PEARSALL’S
3 KEYS TO SUCCESSFUL SPONSORSHIPS
2. Show dependence.
3. Integrate into the
experience.
37. HOW TO DO CREATIVE PLACEMAKING RIGHT.
1. Leading initiator
2. Distinctive and local
3. Unusual partnerships
4. Understated = authentic.
5. Show dependence.
6. Integrate into the experience.
38. MERGING MEDIA +
CREATIVE PLACEMAKING
1. What is creative placemaking?
2. How to do it right.
3. How can media play a role?
MERGING MEDIA +
CREATIVE PLACEMAKING
39. 1. Get an initiator to lead.
2. Distinctiveness and local
orientation.
3. Seek partnerships in
unusual places.
- Champion in city hall
- Local arts & community leaders
- Private sector buy-in
ANN MARKUSEN’S
3 KEYS TO SUCCESSFUL PLACEMAKING
RFP THESE GUYS!
- Individual artist
- Public sector member
- Non-profit member
- Mayor / city council member
48. MERGING MEDIA +
CREATIVE PLACEMAKING
1. What is creative placemaking?
2. How to do it right.
3. How can media play a role?
4. Why it will work.
MERGING MEDIA +
CREATIVE PLACEMAKING
53. Fuses local talent.
Rejuvenates cities. The people want it.
Audience is brand loyal.
Lower incomes are more brand loyal to sponsorships
Jed Pearsall
Evokes long lasting emotion for the same price.
54. Fuses local talent.
Rejuvenates cities. The people want it.
Audience is brand loyal.
Not possible without media voice and funding.
Evokes long lasting emotion for the same price.
55. MERGING MEDIA +
CREATIVE PLACEMAKING
1. What is creative placemaking?
2. How to do it right.
3. How can media play a role?
4. Why it will work.
5. Current opportunities + things near YOU.
MERGING MEDIA +
CREATIVE PLACEMAKING
56. Faheem Majeed You missed it.
Activate! Chicago 05.15 – 10.23
CivicArtWorks.com Ongoing.
Chicago Ideas Week Oct. 12 - 18
Chicago Placemaking Exhibit
Check out final event on October 23!
Steal progressive ideas here.
Inspiring talks and interactive sessions.
58. The mining of cultural history can become
interwoven with social and political awareness,
community activism, and the belief that art can
act as a catalyst for change.
Faheem Majeed
59. The mining of cultural history can become
interwoven with social and political awareness,
community activism, and the belief that media
can act as a catalyst for change.
