Donnell Curley has over 20 years of experience in B2B sales management in the publishing industry, holding positions including Associate Publisher and National Account Manager. She is responsible for managing sales teams, developing new revenue streams through print, digital, and custom publishing initiatives. Curley's resume highlights her proven track record of achieving sales goals and managing projects and teams.

1. Donnell Curley
2804 Saint Marc Court 970-988-1162
Ponte Vedra Beach, FL 32082 missdonnell@yahoo.com
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SALES MANAGER
Dynamic professional with outstanding exposure to sales management in B2B and the consumer
publishing industry working as an Associate Publisher and National Account Manager.
Responsible for Project and Team Management for Print and Digital Advertising, Direct Response, Custom
Publishing, SEO, SEM, Relationship Management, Business Development, Customer Service and bottom
line. Proven record achieving goals while managing programs and people. Well organized and thrives
under challenges while being driven equally by both quality and efficiency. Seeking new opportunities and
position to best utilize my extensive publishing sales knowledge:
*Launch Project Management *Sales Management
*Business Development *Performance Management
*Strategic Planning *Financial/Revenue Management
*Training & Development *Delivery of Complex Solutions
*Communication Skills *Organizational Leadership
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THE DOYLE GROUP Ponte Vedra, FL
MASSAGE Magazine Dec 2005 – Present
Associate Publisher/National Account Manager
Chiropractic Economics Magazine
National Account Manager
• Responsible for national sales revenue in print, digital, specialty digital media, custom publishing,
webinars
• Cross sell publications in print, digital and specialty digital media
• Manage and mentor sales team
• Initiate unique/custom advertising opportunities
• Generate new revenue stream products with print and digital initiatives
• Design/Manage monthly direct mail/e-blast promotional materials
• Design/Develop annual Media Kit content
• Co-plan Editorial Calendars with Editor in Chief
• Implement bi-annual independent market readership surveys
• Build relationships with industry experts for partnership opportunities
• Maintain active client base and develop new accounts for revenue growth
• Travel to visit key clients, prospective clients and advertising agencies
• Attend national Spa, Massage and Wellness industry trade shows and events
SCRIPPS HOWARD, DAILY CAMERA NEWSPAPER Boulder, CO
Business Development Sales Consultant Apr
2003 – Aug 2005
• Responsible for new territory account development of secondary market for daily newspapers
• Coordinated marketing efforts with new clients
• Facilitated customer service relationships to drive sales

2. • Implemented strategies to sell weekly inserts and internet advertising
• Traveled daily to prospect and develop new client relationships
PENTON TECHNOLOGY MEDIA/DUKE COMMUNICATIONS Loveland, CO
Connected Home Magazine Apr 2001 – Feb 2002
Launch Project Manager/Sales Development Manager
• Responsible for development and prospecting of initial client base for print and electronic outlets
including Web, Virtual Home Tour, and e-newsletters
• Contributed as co-creator for promotional launch sales and marketing materials
• Managed and mentored Outside Territory and inside sales associates
Windows 2000 Magazine Nov 1998 – Apr 2001
Advertising Sales Manager
• Managed national and international magazine print ad sales
• Grew territory business to over $2M in annual revenue
• Created unique custom publishing opportunities to increase revenue
• Responsible for quarterly ad sales of direct mail Internet Cyber Card Decks
SQL Server Magazine Aug 1997 – Nov 1998
Launch Project/Advertising Sales Manager
• Responsible for all initial print and electronic sales launch efforts
• Managed new account development and all prospecting efforts
• Generated budget and reviewed analysis of activities, costs, and operations
• Supervised launch efforts of web site, weekly e-newsletter, and secondary XML e-newsletter
• Developed internal systems and managed support personnel
• Hired, trained, and managed Eastern Territory Manager and inside sales
NEWS/400 Magazine Jan 1997 – Aug 1997
Outside Western Territory Sales Manager
• Responsible for advertising sales in print and initiating new e-media sales
• Maintained customer base while prospecting and developing new advertising relationships
Inside Classified and Direct Response Card Deck Sales Manager May 1989 – Jan 1997
• Responsible for sales and operations of the classified section
• Increased ad section from 3 to 18 pages within 12 months and annual revenue to over $1M
• Spearheaded the creation and development of 5 domestic niche News/400 direct mail Response
Card Decks creating a successful new revenue stream for unexpected sales growth
• Maintained and grew accounts consistently exceeding all sales goals
Education
Sandler Sales Institute North Florida, Sales Evaluation Program
Magazine Manager Database Training
Dale Carnegie Leadership Communication and Ad Sales Training
PowerPoint Training
Symantec ACT Database Training
Colorado State University, Fort Collins, CO
Jacksonville University, Jacksonville, FL

3. Professional Honors
Sales Excellence Award – MASSAGE Magazine
Million Dollar Sales Excellence Award – Duke Communications, multiple years
Outstanding Contribution Award – Duke Communications