This document summarizes the results of a questionnaire about music video preferences. It includes pie charts and bar graphs showing respondents' demographics (mostly female, aged 16-19) and their preferences in music video conventions, elements, consumption habits, and genres. For most questions, the majority preferred multiple options or said they enjoy both narrative and abstract styles. Respondents most want to see a link between lyrics and visuals and enjoy various locations in videos. They watch videos daily and are more likely to buy a song after seeing its video. The most popular genres were pop, rock/metal, and hip hop. A few filled-out questionnaires are also included.

1. QUESTIONNAIRE ANALYSIS
Dominika Wilczynska
A2 Media

2. QUESTION .1
“Which gender you are?”
The presented pie chart shows how
many people who had answered my
questionnaire has been females and
males. As is clearly seen the majority
of them has been females who had
completed the survey.
Gender
Female
Male

3. QUESTION .2
“In which age group are you?”
The doughnut chart presents in
which age group people who
answered my questionnaire has been.
As it can be seen most of them has
been between 16-19 age group, where
there has been only 1 person who
was -15, and 2 who has been 20+, as
I thought it would give me better
understanding what people in which
age group wants to see in a music
video.
Age Group
-15
16-19
20+

4. QUESTION .3
“Which conventions do you expect to see in a music video?”
People had a multiple choice regards this question what gives me better
understanding what they wants to see in relation to the music video.
Intersexual Ref.
Ref. to Voyeurism
Star Iconography
Lots of Close ups
Iconography
Music and the Visuals
Lyrics and the Visuals
Conventions
0
2
4
6
8
10
12

5. QUESTION .4
“What is the most appealing for you in music videos?”
People had a multiple choice regards this question what gives me better
understanding what they wants to see in relation to the music video.
Special effects
Symbolism
Multiple locations
Props
Link between Lyrics and
the Visuals
Performance
0
2
4
6
8
10
12
Drama

6. QUESTION .5
“How do you prefer to consume the music?”
In this question I wanted to find out which sources would be the best to
research and take main ideas from.
10
8
6
4
2
0
TV
Radio
Online
Music Channels
Streaming

7. QUESTION .6
“How often do you watch music videos?”
Nearly everyone answered that they watch music videos every day or a
multiple times, I hadn't get an answer that someone watched it once a week.
8
6
4
2
0
Every Day
Once a week
Multiple times
When I have a time

8. QUESTION .7
“Do you prefer music videos to be abstract or narrative?”
Most people had answered that they prefer both of the features and just few
answered that they actually prefer just one form.
Abstract
Narrative

9. QUESTION .8
“Does the music video make you more likely to buy the track?”
6
4
2
0
No
Yes
Yes
No

10. QUESTION .9
“Which genre was the best music video which you had watched?”
14
12
10
Rock/Metal
Hip Hop
R&B
Pop
8
6
4
2
0
Genre

11. QUESTION .10
“Why was it the best video you had ever watched?”
There are some examples how people had answered on that questions.

12. FILLED QUESTIONNAIRES
There are few of questionnaires which has been completed. Most of them has
been fulfil by females, I had pick those which are the most readable.