1. Complete Document Design Exercise # 3
A. Why is it important to launch this business? Identify three ways in which this business might
help the local community?
I want to open the shop which specialized in a tool for protection against the c
old.
I have three ways in which this business might help the local community.
First, in winter, Aizuwakamatsu city is very cold.
The citizen does not want to leave the house.
But, if we were to sell a tool for protection against the cold, they leave the house in winter.
Second, many students live in Aizuwakamatsu city.
They wear a school uniform.
They can wear a tool for protection against the cold with having worn a school uniform.
Final, we help keeping citizen's health.
B. Ideas for launching this business. Identify 5 innovative things you might wan
t to do for developing this business.
I have 5 innovative ideas to do for developing this business.
First, we employ a lot of students by the part-time job.
Second, we will open many same shops in Tohoku region. They have a same point card.
Third, we treat most from a high-quality brand-name product to a cheap article in a shop.
Because, we want to get many visitors.
Fourth, we put on a lot of advertisements.
It is very necessary to raise the image of the company.
Final, we purchase the other companies in the future.
And we want to grow up in the very big company.
C. How should your business reach out to the potential customers? What might be
some of the ways you will advertise your company.
I should be publicize our business for reach out to the potential customers.
This business is to the cold district.
In addition, this business makes a profit when the people feels that they are cold.
These reason leads to the ways we will advertise our company.
The ways we will advertise our company is not so necessary because this business is necessary to
people's life.
I think that we want sold our article to people who want our article for these t
hing. I think that selling our article to people who want our article is effective.
D. How should you advertise your products? Develop a proper advertising strategy to market
your product to the local community. Write a slogan for your advertisement.
I think that way that we advertise our company are three.
First, I think that we sent direct-mail each room of apartment building.
Now, student of university doesn't read really newspapers.
From the above, I think that direct-mail is effective for our company than newspaper.

2. Second, we post poster of our company on the university and the facilities.
the poster is effective because I think that people look at poster well.
Final, we make a website for our company.
Now, Many people use the Internet.
I think that if we make the website, many people look at our website.
I think that slogan for our advertisement is "For a customer, we improve
security, functionality and price-reduction".
I think that we can not manage our company without customer because our
company sell something to customer.
From the above, I choose this slogan.
E. How could the University of Aizu assist your business? Explain elaborately.
The University of Aizu assist various things. Because the University of Aizu is
a cold area, our business is useful. This thing is advantageous to our business.
This thing has reason of 3. First reason is thing that our business sold protection against the cold
goods to cold area.
Second reason is thing that there are a large number of students of the University of Aizu.
Third reason is thing that the students of the University of Aizu leads to students of other prefectures.
Therefore, the influence of University of Aizu is big for our business.
F. What are the resources you need to start the business? Do you need to employ
people, do you need furniture, computers for your store, etc?. Identify everything that you need.
To start the business of resources is the following.
First, we need to employ 20 people. 5 people need to outfit the material in different provinces.
Another 5 people need to make a product of protection against cold. Other people
need to sell a product of protection against cold.
Second, we need to computers. Because computer needs to keep up earnings.
The computer put in each store.
Third, we need some furniture for showing the product. These furniture show the product better than
store without furniture.
Finally, we takes out loan 1000,000yen in a bank. Because it need to start to business.
G. Give an example of a company who sells similar products in the market. How do they sell
their product. Do an internet search for what they sell, the prices,
discounts etc they offer etc and report it here.
The first good thing, for example, when the impression of the commodity is written, it is discounted
by 10%.
The second, the carriage doesn't hang when 10000 yen or more is bought. Because the labor cost in
the shop is not costly, it is cheaper than the shop because it is a shop on web.
The third, abundantly has the design and the kind.
The fourth, a new product can be reserved. And, it is possible to cancel when not liking it.
The fifth, there is cooling off, and goods can be returned if it is within one week.
The finally, the goodness might be a point that custom-made is made cheap.
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