Group presentation21


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strategic planning, external and internal analysis ,implementation

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Group presentation21

  1. 1. International business GROUP presentation :
  2. 2. TOPICS <ul><li>External environment assessment </li></ul><ul><li>Internal environment assessment </li></ul><ul><li>Strategy implementation </li></ul><ul><li>Goal setting </li></ul>
  3. 3. External environment assessment <ul><li>Information gathering : </li></ul><ul><li>Asking experts in industry </li></ul><ul><li>Using historical trends </li></ul><ul><li>Asking knowledgeable manager </li></ul><ul><li>Using computer to stimulate industry environment </li></ul><ul><li>Competitive intelligence : </li></ul><ul><li>gathering information about competitors and competitive environment </li></ul><ul><li>Information assessment : </li></ul><ul><li>“ five forces model” </li></ul>
  4. 4. Information assessment:
  5. 5. Internal environment assessment <ul><li>physical resources and personnel competencies </li></ul><ul><li>The way in which value chain analysis can be used to bring these resources together in the most synergetic and profitable manner . </li></ul>
  6. 6. <ul><li>Physical resources : </li></ul><ul><li>Cash , inventory , machinery and equipment accounts </li></ul><ul><li>Location and disposition </li></ul><ul><li>Degree of integration : SBU “business within business” </li></ul><ul><li>Vertical integration :the ownership of assets involved in producing a good or service and delivering it to final customer . E.g. times magazine </li></ul><ul><li>Virtual integration : the ownership of core technologies and manufacturing capabilities needed to produce output . </li></ul><ul><li>Personnel competencies : “ ability and talents of people “ </li></ul>
  7. 7. Value chain analysis : <ul><li>Primary + support activities profit margin </li></ul>
  8. 8. Corporate Value Chain Analysis Distribution And Outbound Logistics Operations Purchased Supplies and Inbound Logistics Sales and Marketing Service Profit Margin Product R&D, Technology, Systems Development Human Resources Management General Administration Primary Activities and Costs Support Activities and Costs
  9. 9. Strategy types : <ul><li>Cost strategy : a strategy based on low price and is achieved through approaches such as vigorous pursuit of cost reduction and overhead control and minimize in areas like sales and marketing . </li></ul><ul><li>Differentiated strategy : a strategy that directed towards creating something that is perceived as being unique . </li></ul><ul><li>Focus strategy :a strategy that concentrates on a particular buyer group and segments that niche based on product line or geographic market . </li></ul>
  10. 10. Setting Strategic Goals <ul><li>Goals </li></ul><ul><ul><li>Are very broad statements of the results that an organization wishes to achieve in the long run. </li></ul></ul><ul><ul><li>Relate to the mission and vision of the organization and specify the level of performance that the organization wants to achieve. </li></ul></ul><ul><li>SMART goals are: </li></ul><ul><ul><li>Specific…Measurable…Achievable…Results-oriented…Timeline </li></ul></ul>
  11. 11. Strategy implementation : <ul><li>Strategy implementation is the process of attaining goals by using organizational structure to execute the formulated strategy properly. </li></ul><ul><li>Three most important are : </li></ul><ul><li>Location </li></ul><ul><li>ownership decision </li></ul><ul><li>Functional area implementation </li></ul>
  12. 12. Location <ul><li>ADVANTAGES : </li></ul><ul><li>Local facilities provide a cost advantage to producer </li></ul><ul><li>Residents may prefer locally produced products </li></ul><ul><li>Low govt. restriction e.g. tariffs , quotas </li></ul><ul><li>DISADVANTAGES : </li></ul><ul><li>Unstable political climate </li></ul><ul><li>Revolution / armed conflicts </li></ul>
  13. 13. Ownership decision : <ul><li>International joint venture :an agreement between two or more partners to own and control an overseas business </li></ul><ul><li>Strategic alliance : an agreement between two or more competitive multinational enterprise </li></ul>
  14. 14. Functional area implementation <ul><li>Marketing: </li></ul><ul><li>Identify customer needs </li></ul><ul><li>Four P’s </li></ul><ul><li>Focus strategies </li></ul><ul><li>Apprises manufacturing department </li></ul><ul><li>Manufacturing : </li></ul><ul><li>Make avail right product at right time </li></ul><ul><li>Procurement + technology =ensure quality </li></ul><ul><li>Finance : </li></ul><ul><li>Controlled out home office </li></ul><ul><li>Careful constructed budget to control overall strategic plan </li></ul><ul><li>Marketing </li></ul><ul><li>Manufacturing </li></ul>