1. Individual Sections Development Exercise # 2
1. INFORMATION RESEARCHER - Toru Hasegawa
A.
How To Design & Write A Basic Brochure
B.
1.The brochure is design to attract attention.
2.Notice in the paragraph above, the words on the left line up evenly and
the words on the right do not.
3.You control the selectivity of where your brochure is placed and who gets
it.
4.Ask your employees to write the brochure copy. Or, better yet, ask some of
your better customers to help write it. You may be surprised at what you
get.
5.It's not what the business wants to say, it's what the customer wants to
know.
C.
1．Title is not unimportant. And first reading is title.
2．A long text is eyes get tired and get bored.
3．It is no place where people do not. Because not everyone can see.
4．Who could see that, so that people can understand.
5．Brochure to see the customer can not understand. Because it is
meaningless.
D.
The first paragraph is under* " function Number One: ".
The second paragraph is under *"*How To Structure Your Brochure*".
The third paragraph is the second paragraph of "*What are the strengths of a
brochure?*".
The fourth paragraph is under "*How To Talk To Your Customers In Your
Brochure*".
The fifth paragraph is the fifth paragraph of "*Basic Brochure Design:*".
2. CONTENT ORGANIZER - Sanshiro Hosokawa
A.Explain the overall idea for designing a technical brochure as is mentioned in
the article above. (50 words minimum)
The purpose of a brochure is to educate the customer about the subject of
the brochure and encourage that customer to get in contact with you.
you must write your copy from the customers point of view, not yours.
It's not what the business wants to say, it's what the customer wants to know.
B. Talk about a brochure that you want to prepare. Explain at least 10 major points you will include in
this brochure of your choice. What will be the purpose o
f the brochure?. Write in your own words.
The pamphlet which I expect is a thing with many pictures. However, it includes
many letters in the latter half. It will be a pamphlet needed in both person having only little interest
and people who are a lot interested by it.
If anything, I like plain pamphlets. However, I think that I should put the detailed information on the

2. pamphlet because I do not bring myself then to have dealings.
C. Write five sentences explaining how a company should approach the design of a technical
brochure.
* Ask your employees to write the brochure copy. Or, better yet, ask some of
your better customers to help write it. You may be surprised at what you get.
* Try to eliminate as many decisions as possible. Always assume the customer
will eventually buy the product or service. Don't use the words, "if" and "maybe" which invite the
possibility of a negative response from the customer.
* Never ask open-ended questions in a brochure. Make sure you phrase any questions in such a way
that the answer can only be "YES".
* Companies always want to list the many important features of their product
s. The problem is that customers could care less about any feature unless there
is a clear benefit to them. A "feature" is what a product has. A "benefit" is what a product does. The
more the product does, the more attractive it becomes. "T
his car has four doors." So what? Compare that to: "I notice you have three children." "You'll love the
convenience of having four doors when the children are with you."
* You want your brochure to sound and look professional. You can accomplish
this without using "stiff phrasing" or a formal tone. To most readers, "professional" is just plain
boring. Pick your best customer and pretend you are speaking
only to him/her. Get a tape recorder and tape a conversation telling them the points you want to cover
in the brochure. Your brochure shouldn't be a textbook,
it should be a conversation between friends.
D. Write down five sentences explaining how a technical brochure should be different from a
tourism-related brochure.Write in your own words.
You must list the important characteristics of the product.
The pamphlet must seem to be conversation of the friend interval.
An answer must continue doing a question to become YES.
You must tell to get together more precisely briefly.
You must convey all.
3. PLAN DEVELOPER - Satoru Yoshida (Use IHMC software Download Instructions)
A.
http://www.slideshare.net/bancho1208/week4-4059282
B.
http://www.slideshare.net/bancho1208/week4-2
C. Write down the definition of 5 major key words that are used in the concept map.
The computer brochure: This is the keyword.
Two functions: This is word explaining The computer brochure.
Brochure Printing: This is the keyword.
introduces: This is word explaining Brochure Printing.
valurable information: This is word explaining Brochure Printing.
D. Write down three major questions that might explain the major argument or information in the the

3. article you see above.
1,Do you know a company brochure is important for a company?
2,Have you written a brochure until now?
3,Do you think the company brochure are two functions?
Group G member:
s1170118 Syohei Nakayama
s1170120 Toru Hasegawa
s1170123 Sanshiro Hosokawa
s1170127 Keita Yamaguchi
s1170129 Satoru Yoshida