How to Build an Inbound Marketing GamePlan

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Marketing is a mix of art and science. Learn how you can leverage the power each persona, buyer's journey, content offer, blog article, and marketing automation into a cohesive Inbound Marketing GamePlan.

Marketing

WHY ARE THEY IMPORTANT?
• Roadmap for Inbound Activity to Come
• Clarify Expectations
• Timeline for Delivery
• Picture of What They Get

WHAT GETS INCLUDED?
• Analysis of Company
• Analysis of Competition
• Buyer Personas
• Buyer’s Journey for Each Persona
• Content Roadmap
• Suggested Next Steps

HOW WE SELL GAMEPLANS
• Foot in the Door
• Small Investment with No Commitment
• Money Back Guarantee
• Sell to Who You Want to Work With
• What is the cost?

PART 1: ANALYSIS OF COMPANY
CLIENT
QUESTIONNAIRE
• Who are top 5 competitors?
• Who are their buyer personas?
• Where do their best leads come from?
• How is new business acquired?
• How is on-going business retained?
• What solution-based keywords are used?
• What pain-based keywords are used?

ANALYZE COMPETITION
• SiteAlerts
• HubSpot
• RavenTools

ANALYZE COMPETITION
• Are they using landing pages?
• Do they use a blog?
• Are they active on social media?
• How many indexed pages do they have?
• Who is giving them inbound links?

BUYER PERSONA
DEVELOPMENT
• Run the Buyer Persona Worksheet
• Understand the Questions Being Asked
• Identify the Common Objections
• Find the Change Drivers

THE BUYER’S JOURNEY
• Outline Journey for Each Persona
• Start at the Bottom of the Funnel
• Premium Resources for Each Phase
• Persona Content Roadmap Download

IMPLEMENTING GAMEPLAN
• Set Expectations at 6-8 Weeks
• Phase 1: Build the Engine
• Phase 2: Inbound Marketing Campaigns

How to Build an Inbound Marketing GamePlan

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How to Build an Inbound Marketing GamePlan

2. WHY ARE THEY IMPORTANT? • Roadmap for Inbound Activity to Come • Clarify Expectations • Timeline for Delivery • Picture of What They Get

3. WHAT GETS INCLUDED? • Analysis of Company • Analysis of Competition • Buyer Personas • Buyer’s Journey for Each Persona • Content Roadmap • Suggested Next Steps

4. HOW WE SELL GAMEPLANS • Foot in the Door • Small Investment with No Commitment • Money Back Guarantee • Sell to Who You Want to Work With • What is the cost?

5. HOW TO BUILD IT

6. PART 1: ANALYSIS OF COMPANY CLIENT QUESTIONNAIRE • Who are top 5 competitors? • Who are their buyer personas? • Where do their best leads come from? • How is new business acquired? • How is on-going business retained? • What solution-based keywords are used? • What pain-based keywords are used?

7. ANALYZE COMPETITION • SiteAlerts • HubSpot • RavenTools

8. ANALYZE COMPETITION • Are they using landing pages? • Do they use a blog? • Are they active on social media? • How many indexed pages do they have? • Who is giving them inbound links?

9. BUYER PERSONA DEVELOPMENT • Run the Buyer Persona Worksheet • Understand the Questions Being Asked • Identify the Common Objections • Find the Change Drivers

10. THE BUYER’S JOURNEY • Outline Journey for Each Persona • Start at the Bottom of the Funnel • Premium Resources for Each Phase • Persona Content Roadmap Download

11. IMPLEMENTING GAMEPLAN • Set Expectations at 6-8 Weeks • Phase 1: Build the Engine • Phase 2: Inbound Marketing Campaigns

How to Build an Inbound Marketing GamePlan

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