5. I’d like to begin this marketing presentation with
the most logical marketing topic I can think of:
LITERATURE
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10. SHELLFISH BY RICHARD BRAUTIGAN
Always spend a penny
as if you were spending a dollar
and always spend a dollar
as if you were spending
a wounded eagle and always
spend a wounded eagle as if
you were spending the very sky itself.
POEM
@rebeccabridge
11. FROM “THE CATCHER IN THE RYE” BY J.D. SALINGER
“Take most people, they're crazy about cars.
They worry if they get a little scratch on them,
and they're always talking about how many
miles they get to a gallon, and if they get a
brand-new car already they start thinking
about trading it in for one that's even newer. I
don't even like old cars. I mean they don't
even interest me. I'd rather have a goddamn
horse. A horse is at least human, for God's
sake.” -Holden Caulfield
FICTION
@rebeccabridge
14. “Poets are our original systems thinkers. They look at our
most complex environments and they reduce the
complexity to something they begin to understand.”
-Sidney Harman
39. WE HAVE LOTS OF REASONS TO STICK WITH THE NORM
IT’S TOO EXPENSIVE or
THE CLIENT MIGHT HATE IT or
THE INTERNET MIGHT HATE IT or
IT MIGHT NOT GO VIRAL !!!!!!!!!!!!!!!!!!!!!!
THE REWARD ISN’T WORTH THE RISK
Content StrategistI brainstorm contentI write contentI strategize contentI edit contentI rewrite contentI help clients speak to their customers in a resonant voice
Show of hands, favorite author, who are they
The Velvet Underground of the literature world
You can fail bad or you can fail good
And I don’t mean this kind of bad
List of content essentials-this is the poetry of the website