Let Big Rex walk you though his Twelve Rules for Content Marketing. No matter what your species, you're bound to pick up an idea or two that will boost your social media presence.

1. Content for
Carnivores:
The Untold Story
THE SEMI-OFFICIAL
UNAUTHORIZED
FIELD GUIDE TO
CONTENT MARKETING
FOR MEAT-EATERS
T.Smithson Pierpont Rexx,III

2. I
BRAKEFOR
ASTEROIDS
WANT TO BECOME
A CONTENT MARKETING
MEAT-EATER LIKE BIG REX?
READON!
WHASSUP? MY NAME IS
T. SMITHSON PIERPONT REXX, III –
BUT ALL MY TRIASSIC HOMEYS
JUST CALL ME BIG REX!
EDITOR’S NOTE: Big Rex and his pals may be
extinct today, but the fossil record has left us many
clues as to the re-imagined MarComm wisdom of
these magnificent carnivorous creatures – who
ruled the planet for well over 150 MILLION YEARS.
Evolutionarily speaking, they were able to
easily adapt to every environmental condition
EXCEPT for the Chicxulub Asteroid Event.
If not for that one historic anomaly,
they’d most likely still be around
- and no doubt super-active all over
the Social Media MegaVerse.
Here’s what we think they’d be
saying – if they only could.
Enjoy.
– Mike Houle
> > >

3. ONLINE PROFILE: T.Smithson Pierpont Rexx,III
Nickname: “Rex” /“T-Bone”/ “T-Dawg”
DOB: EarlyTriassic(approximate)
BodyLength: 44’3.5”includingawesometail
Weight: 6.85metrictons
Build: Athletic/couldloseafewpounds
Relationship It’scomplicated.
Status:
Likes: Cuddling, dinosaurpop-upbooks,
tabletennis,Pinterest,eating
organicprey,watchingTMZ
Dislikes: Patronizingvegans,doingpushups,
losingattabletennis,flossing,
SpellCheck,tofu,asteroids
FavoriteFilm: Godzilla(1954)w/subtitles
IdealJob: ContentMarketerorBarBouncer
Quote: “Dinosaursdon’tkillpeople.
Peoplehaven’tbeeninventedyet.”
“BIG
REX”

4. 1
The Five Pillars
of Content Marketing:
According to contentmarketing.com
(one of Big Rex’s favorite CM sites.)
2 3 4 5
SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/

5. ‘‘EDITORIAL-BASED.
(or long-form) content.
It must tell a relevant,
valuable story. Must be
informative, educational
or entertaining.
SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/
1 KEEP IT
RELEVANT,
YO.

6. MARKETING-BACKED.
The content has
underlying marketing and
sales objectives that a
corporation, association
or institution is trying to
accomplish.
SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/
2
‘‘ SCHWEET.

7. 3
BEHAVIOR-DRIVEN.
Seeks to maintain
or alter the recipient’s
behavior.
SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/
‘‘ I’LL TAKE
TWO!
BOGO SALE
ENDS MIDNIGHT
TONIGHT, YO.

8. MULTI-PLATFORM.
(print, digital,
audio, video, events).
It can be, but does
not have to be,
integrated.
SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/
4‘‘ ‘‘
CAN I
COME?

9. Targeted toward a
specific audience.
If you can’t name
the audience, it’s not
content marketing.
SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/
5‘‘ ‘
THAT WAS A
LITTLE TOO CLOSE
FOR COMFORT!
HEY!

10. Rex’s Rules
12 WAYS FOR CARNIVORES TO REACH
CONTENT MARKETING NIRVANA
AND FULLY MANIFEST
ABSOLUTE SOCIAL MEDIA BLISS.

11. Great Content
is everywhere.
CHECK IT OUT,
BRADLEY – WE FOUND A
BRAND NEW FOOD SOURCE.
THIS ONE’S GOING ON
LinkedIn!
RexRule#1

12. 4 Customer News
4 New Contracts
4 Employee Profiles
4 Annual Reports
4 Industry Trends
4 Nostalgia / Vintage
4 Volunteer Activities
4 Technical Breakthroughs
4 Strategic Partnerships
4 Personal Milestones
Cool Carnivore Content Ideas:

13. The Best Content Is
Visual.
THEY CALL IT
SHOW TELL
FOR A REASON,
HOLMES!
AWESOME DINO-NOTE:Tryusingacooldinosaurpic,acutelittlebaby,oranattractivefemaleofanyspeciestograbattention.Rememberthat,ontheweb,yourcompetitionisEVERYTHINGELSE!Picturesreallydohelptremendously.
RexRule#2

14. This
is a
T-Rex. VS.
Visual Content Check
fail

15. Tweets with
Images get
49%
more favorites.
Tweets with
Images get
150%
more Retweets.
Source: http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/
NoImage
NoImage
ImageIncluded
ImageIncluded
This
is a
T-Rex.
This
is a
T-Rex.

16. Remember
WIIFM
*
*THE WHAT’S IN IT FOR ME? FACTOR
SO, WHAT’S
IN IT FOR ME,
REX?
YOU'LL LOSE
900 POUNDS AND
LOOK EPOCHS
YOUNGER!
RexRule#3

17. Your prospects aren’t super
interested in hearing about your
awesome grass seed.
But they are always
thrilled to learn more
about their lawns.
DINO
FACT
JACK!
WHAHH?

18. So think
BENEFITS
and not just
FEATURES
when you post.

19. is good content. is way better.
Your Their
VS.

20. Hack yourself
AViral
Headline.
Google search: “Jon Morrow’s
Headline Hacks” and download
your free copy. It’s awesome.
http://www.jeffbullas.com/2013/10/11/7-content-marketing-tips-your-audience-attention-cheat-sheet/
GOOD
STUFF!
RexRule#4

21. Interviewscan make great content.
MAN, I DON’T
MAKE THE RULES.
I JUST ENJOY
‘EM!
I WOULD LOVE
TO KNOW HOW COME
T-REX ALWAYS MAKES
THE HEADLINES.
Source:http://www.socialmediaexaminer.com/10-content-marketing-tips-you-can-employ-now/
RexRule#5

22. Create new content
Consistently.
GUESS WHAT
DAY IT IS?
—
PLEASE TELL
ME YOU DID NOT
JUST SAY THAT.
RexRule#6

23. TWITTERTWITTER
INSTAGRAMINSTAGRAM
FACEBOOKFACEBOOK
BLOGBLOG
VIMEOVIMEO
LINKED INLINKED IN
DUDE, IT’S
HALF-PAST WEDNESDAY.
SO HOWZE ABOUT A LITTLE
CONTENT?
SLIDESHARESLIDESHARE
ETCETERAETCETERA

24. NEXT THING
HE TELLS ME HE’S
STILL SPENDING MOST OF
HIS MARCOMM BUDGET ON
TRADITIONAL
MEDIA... BWAHHHAAHAHA!
SHOCKING
BUTTRUE![ ]

25. SOURCE: http://www.b2bmarketinginsider.com/content-marketing/2014-content-marketing-imperative
“Content marketing typically costs 62% less
than traditional marketing methods –
yet it generates three times as many leads.”
- B2B Marketing Insider
Winning organizations consistently create,
execute and evaluate a well-defined regimen of targeted
content marketing. Which begs the question:
why aren’t more of us doing it?
62% 3xSAVINGS RETURN
The New Math:

26. Offerafree
eBook!
Remember your
Call to ActionAWESOME DINO-NOTE:Itmightsoundobvious,butremembertoASKFORTHEORDER–oratleastfortheconnection.FREEdownloadableHow-ToeBooks,customersurveys,and updatesonindustry
trendsareallgreatoptions.
RexRule#7

27. Superior CustomerService
is yourbestSEOweapon.
SOURCE: http://www.theguardian.com/media-network/media-network-blog/2014/feb/14/content-marketing-strategies
AWESOME DINO-NOTE:
“Providingamazingcustomer
serviceisthenewSEO,”
saysAlanColeman,CEOof
WolfgangDigital.
GooglenowincludesCustomer
Reviewsasakeyrankingfactor.
WE’RE NOT
SATISFIED UNLESS
YOU ARE!
RexRule#8

28. SOURCE: http://www.theguardian.com/media-network/media-network-blog/2014/feb/14/content-marketing-strategies
AWESOME DINO-NOTE:Whileproducingmeaningfulcontentonaregularbasisisimportant,besuretokeepthecreativelevelofyourcontenthigh
enough(andthensome)tobreakthroughtheclutter.SometimeslessreallyISmore.
CHECK OUT MY
NEW CAVE PAINTING.
IT’S WHAT THEY CALL
CREATIVE!
RexRule#9
ValueQuality
overQuantity.

29. It’saDINO-MARATHON
— notaSPRINT.
SOURCE: http://www.theguardian.com/media-network/media-network-blog/2014/feb/14/content-marketing-strategies
AWESOME DINO-NOTE:Paceyourselfandsticktoa manageablescheduleoftimelycontent.Bettertopostfewer,higher-qualitycontentplacementsthantotireyouraudienceoutwithbland,low-impactcontentthatgetsyounowhere-FAST.
I’VE JUST GOTTA HIT
THAT TREADMILL MORE
THAN JUST ONCE EVERY
NEW YEAR’S DAY....
RexRule#10

30. SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results
Guess what? DESIGN and COPY LENGTH
matter more than SUBSTANCE.
I KNOW, RIGHT?
PLUS, IT WAS
REALLY LONG -
JUST LIKE US!
WHAT A GREAT POST.
I LIKE THOSE FONTS -
AND WHAT A COLOR PALETTE.
GOTTA SHARE IT.
EDITOR’S NOTE: I must say, this one surprised me. I’d always
assumed that in the rapid-fire Internet Age, short and sweet was
just naturally better. As a designer myself, it’s both refreshing
and reassuring to hear that good design really does matter.
If you’ve got the time, go to the link in the footer and get
the full story. It makes perfect sense now.
– Mike
RexRule#11
SHARESHARE

31. ‘‘1. “Longer Content Has a Much Higher Perceived Value”
“When someone sees a long post they automatically
think “wow, this must have taken a ton of work.
I need to share this.”
Posts with 300 words don’t have the same effect.”
According to SearchEngineWatch.com:
SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results
SEEEEE? TOLD YA.
SIZE REALLY
DOES MATTER.
I WISH MY
ARMS WERE
BIGGER.

32. ‘‘According to SearchEngineWatch.com: (cont.)
2. “You can create the definitive guide on a topic.”
“I can tell you from experience
that having the definitive guide
to something on your blog is
the fast track to hands-off link
development. But it’s hard
to cover an entire subject
in 400 words.”
SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results
Big Rex’s
DEFINITIVE
GUIDECarnivore
Content
Marketing
to
‘‘We’re writing this one now.

33. SOURCE:http://searchenginewatch.com/article/2329636/Crush-Content-Marketing-in-2014-5-Outside-the-Box-Techniques-That-Get-Results
According to SearchEngineWatch.com: (cont.)
3. “More engagement and time on site.”
“Reading 1,500 words of pure gold puts someone
in a very appreciative mood. A mood that
encourages them to share your stuff.”
– Brian Dean
Search Engine Watch
WHERE DID
THE MORNING GO?
THIS BLOGGER WRITES
SOME REALLY DEEP STUFF.
I MUSTSHARE!
‘‘

34. “Guy Kawasaki is known for posting the same content
multiple times, and one reason he advocates doing this
is to reach your followers in different time zones.”
He’s found that this increases the traffic to his content,
particularly when Tweeting the same link several times.”
– Leo Widrich
Convince And Convert
SOURCE:http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/
Postmultipletimesfor
multipletimezones.
‘‘RexRule#12

35. “The reason for repeated tweets is to maximize
traffic and therefore advertising sales.
I’ve found that each tweet gets approximately
the same amount of clickthroughs.
Why get 600 page views when you can get 2,400?”
- Guy Kawasaki
Super Famous Tech Dude
Apple, Google, Canva, etc.
SOURCE:http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/
‘NOW JOEL,
DON’T TRY THIS
UNTIL YOU’RE OLDER...
MR. KAWASAKI
IS A PROFESSIONAL -
AND A GROWN-UP.

36. THE 5 PILLARS
1. Editorial-Based
2. Marketing-Backed
3. Behavior-Driven
4. Multi-Platform
5. Targeted Audience
SOURCE:http://contentmarketinginstitute.com/2007/07/the-ultimate-co/
Let’s
review!

37. The12 Rules of Rex
1. Content is Everywhere
2. Use Visual Content
3. The WIIFM Factor
4. Write a Viral Headline
5. Use Interviews
6. Post Consistently
7. Remember Call to Action
8. Killer Customer Service
9. Quality Beats Quantity
10. Run a Marathon
11. Lengthy + Well-Designed
12. Repeated Posts

38. Content for
Carnivores:
MARKETING
FOR MEAT
EATERS
Rex’s NeweBook
Is Coming Soon!
But we still need lots more
content. Ironic, right?
Send us your CM techniques,
ideas, and case studies. We’ll
publish the best ones - with
full attribution of course -
including a link
to the URL
of your
choice.
CLICK MECLICK ME

39. DEFINITIVE
GUIDECarnivore
Content
Marketing
to
Big Rex’s
THANKS
FOR VIEWING!
PLEASE SEND MIKE A NOTE
IF YOU’D LIKE HIM TO
CREATE ANYTHING
COOL FOR YOU.
HEY MIKE!HEY MIKE!
NewPlanetCreative.com
MIKE HOULE
Actual Creative Person
New Planet Creative
CLICK ME

40. NewPlanetCreative.com
Mike@NewPlanetCreative.com
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