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UX cambridge

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Keynote on day 3 of UX Cambridge 2015.

Content, dev and design need to work together to create exceptional services.

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UX cambridge

  1. 1. Sarah Richards sarahjrichards.com @escmum
  2. 2. Who’s who? @escmum
  3. 3. Who takes care of how a page looks? @escmum
  4. 4. Who takes care of how a page behaves? @escmum
  5. 5. Who takes care of how a page is found? @escmum
  6. 6. Who takes care of navigation? @escmum
  7. 7. Who makes sure the site goes on time? @escmum
  8. 8. Looks: Behaves: Found: Navigation: Delivery: @escmum Designer Dev/design SEO bod IA DM
  9. 9. What is a content strategy?
  10. 10. “The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. We have to be experts in all aspects of communication in order to do this effectively.” Rachel Lovinger http://boxesandarrows.com/content-strategy-the-philosophy-of-data/
  11. 11. Most important thing: users
  12. 12. Game time @escmum
  13. 13. Type your point in here @escmum
  14. 14. @escmum
  15. 15. @escmum
  16. 16. @escmum
  17. 17. Example: Afghanistan
  18. 18. “What’s the government’s policy on Afghanistan?” @escmum
  19. 19. Foreign Office
  20. 20. British Embassy in Kabul
  21. 21. Ministry of Defence
  22. 22. Department for International Development
  23. 23. Number 10
  24. 24. Stabilisation Unit
  25. 25. Home Office
  26. 26. Cabinet Office
  27. 27. Deputy PM
  28. 28. “I don’t know what the government’s policy is on Afghanistan” @escmum
  29. 29. Users couldn't care less which part of government does what
  30. 30. @escmumSarah Richards
  31. 31. Sarah Richards @escmum
  32. 32. All in one place. Brilliant. @escmum
  33. 33. Example: Universal Credit
  34. 34. @escmum
  35. 35. @escmum
  36. 36. @escmum
  37. 37. @escmum
  38. 38. Sarah Richards @escmum Helps over 2m people a year 3,300+ locations 2m more on the phone 16m visits online 22,200+ volunteers @escmum
  39. 39. Sarah Richards @escmum GDS audience: everyone in the UK Task: sort out a problem/get information @escmum
  40. 40. Sarah Richards @escmum Citizens Advice audience: everyone in the UK Task: sort out a problem/get information @escmum
  41. 41. WRONG Sarah Richards @escmum@escmum
  42. 42. Advice is hard Sarah Richards @escmum@escmum
  43. 43. People don’t know what the problem is Sarah Richards @escmum@escmum
  44. 44. Sarah Richards @escmum@escmum
  45. 45. @escmum
  46. 46. @escmum
  47. 47. @escmum
  48. 48. Users: please don’t read anything. Instead, please understand. @escmum
  49. 49. “Is this from government....? But I understand it....” @escmum
  50. 50. 4 points for working with content people
  51. 51. 1. Content people are … human* (*I promise) @escmum
  52. 52. 2. They do stark raving bonkers* things for good reasons (*that’s subjective) @escmum
  53. 53. 3. Get them in early @escmum
  54. 54. 4. Content isn’t a boxed thing @escmum
  55. 55. Looks: Behaves: Found: Navigation: Delivery: @escmum Designer Dev/design SEO bod IA DM
  56. 56. Working together can stop people having to use food banks
  57. 57. Sarah Richards sarahjrichards.com @escmum
  58. 58. Rachel Lovinger: boxesandarrows.com/content- strategy-the-philosophy-of-data GDS style guide: gov.uk/guidance/style-guide GDS design principles: gov.uk/design-principles Brain traffic blog: blog.braintraffic.com Sarah Richards @escmum

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