Materi Kuliah Universitas Surakarta

1. Materi 01

2. Definisi E-Commerce
Semua bentuk proses pertukaran informasi antara
organisasi dan stakeholder berbasiskan media elektronik
yang terhubung ke jaringan internet
Latar Belakang Munculnya E-Commerce
- Evolusi komputer beserta Hardware dan Software
- Perkembangan jaringan komputer dan internet
- Perubahan pola pikir dan gaya hidup di era digital
Komponen Penting di Dalam E-Commerce
1. Penjual
2. Konsumen
3. Teknologi
4. Internet

3. Alur Kegiatan pada E-Commerce

4. Jenis E-Commerce berdasarkan pelaku didalamnya
1. E-Commerce Business to Business (B2B)
2. E-Commerce Retail atau Business to Customer (B2C)
3. E-Commerce Customer to Business (C2B)
4. E-Commerce Customer to Customer (C2C)
5. E-Commerce Business to Government (B2G)
6. E-Commerce Government to Business (G2B)
7. E-Commerce Government to Citizen (G2C)

5. E-Commerce Berdasar Produk yg Dijual
1. Physical
2. Digital
3. Service

6. Jenis Layanan
(Management)
1. Produk Management
2. User Management
3. Catalog Management
4. Content Management
5. Order Management
6. Inventory Management
7. Payment Service
8. Personalization
9. Campaign Management
10. Loyalty Management
11. Customer Service
12. Search Service
13. Reporting & Data
Analysis

7. Model Bisnis
 Vanity
 Store Front
 Subscription
 Business to Business
 Affiliate Marketing