Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ecommerce models


Published on

Seminar on eCommerce

Published in: Business, Technology
  • Be the first to comment

Ecommerce models

  1. 1. eCommerce eCommerce Models Luis M Cordeiro Visiting Professor at University Saint Joseph prof@luismcordeiro.netLuis M Cordeiro eCommerce Lectures
  2. 2. What do you need to know?eCommerce ModelsThe five more popular models of eCommerce Markets on marketing strategiesLuis M Cordeiro eCommerce Lectures
  3. 3. What do you need to know?eCommerce Models Business Consumers Business B2B C2B Consumers B2C C2CLuis M Cordeiro eCommerce Lectures
  4. 4. B2B (Business to Business)eCommerce ModelsBusiness to Business (B2B) refers to the full spectrum of e-commercethat can occur between two organizations.This includes purchasing and procurement, supplier management,inventory management, channel management, sales activities,payment management &service and support.Examples: FreeMarkets, Dell and General ElectricLuis M Cordeiro eCommerce Lectures
  5. 5. B2C (Business to Consumer)eCommerce ModelsBusiness to Consumer (B2C) refers to exchanges between businessand consumers, activities tracked are consumer search, frequentlyasked questions and service and support.Examples: Amazon, Yahoo and Charles Schwab & CoLuis M Cordeiro eCommerce Lectures
  6. 6. C2C (Consumer to Consumer)eCommerce ModelsConsumer to Consumer or Peer to Peer (C2C) exchanges involvetransactions between and among consumers. These can include thirdparty involvement, as in the case of the auction website Ebay.Examples:, Craiglist, MonsterLuis M Cordeiro eCommerce Lectures
  7. 7. C2B (Consumer to Business)eCommerce ModelsConsumer to Business (C2B) involves when consumers band togetherto present themselves as a buyer in group.Example:,, …Luis M Cordeiro eCommerce Lectures
  8. 8. G2C (Govern to Citizen)eCommerce ModelsAlmost the same than B2C, but moves for administrative andmandatory actions (monetary or just burocratics) to be token by theconsumer/citizen.• In B2C the transaction is made by the consumer by selecting aproduct and paying for it.• In G2C the transaction is made because of a mandatory rule. TheCitizen must pay for the good of a society .Luis M Cordeiro eCommerce Lectures
  9. 9. G2C (Govern to Citizens)eCommerce ModelsLuis M Cordeiro eCommerce Lectures
  10. 10. ContactsMy contact informationE-mailYou can contact me atprof@luismcordeiro.netOn the luis_marco_cordeiroLuis M Cordeiro eCommerce Lectures