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E-COMMERCE
WayShopy A Presentation
on
WayShopy Marketing Pvt. Ltd
Table of
Contents
1.
E-Commerce overview
1. Definition of e-commerce
2. Brief history of e-commerce
2.
E-Commerce categories
1. Two major categories
2. Other categories
3.
Benefits of e-commerce
1. Benefits to organizations
2. Benefits to consumers
4. Business applications
5. Online shopping
6. Interesting facts and figures
7. Summary and Conclusion
WayShopy E-Commerce
Overview
Definition of E-Commerce
Brief History of E-Commerce
1
Definition of E-Commerce
E-CommerceorElectronic commerce is a process of
buying, selling, transferring, or exchanging products,
services, and/or information via electronic networks
and computers
WayShopy Definition of Commerce
The exchange of goods and Wayshopy services
formoney
Consists of:
Buyers - these are people with money whowant
to purchase a good orservice.
Sellers- these are the people who offer goods
and services to buyers.
Producers - these are the people whocreate
the products and services that sellers offerto
buyers.
5
History of E-Commerce
E-commerce meant the facilitation of commercial
transactions electronically, using technology such as
Electronic Data Interchange (EDI) and Electronic Funds
Transfer (EFT), allowing businesses to send commercial
documents like purchase orders or invoices
electronically.
History of E-Commerce
The growth and acceptance of creditcards
Automated teller machines (ATM)
Telephone banking
Airline reservation system
2
History of E-Commerce
The Internet commercialized and users flocked to
participate in the form of dot-coms, or Internet start-ups
Innovative applications ranging from online direct sales
to e-learning experiences
History of E-Commerce
Many European and American business companies
offered their services through the World Wide Web.
Since then, People began toassociate aword “e-
commerce”
Types of Commerce
Commerce
Electronic
Commerce
Physical or Traditional Commerce
Internet
Commerce


Business
focused
e-commerce
Consumer focused
e-commerce
Different types of E-Commerce
Business
(organization)
Customer
(individual)
Business
(organization)
Customer
(individual)
B2C
(e.g Amazon)
C2B
(e.g Priceline)
C2C
(e.g eBay)
B2B
(e.g TPN)
Examples
A: www.wayshopy.com, Snapdeal,flipkart
Let’s visit these web sites in turn and discuss its features.
What are the advantages of e-
commerce?
Toconsumers (think about the consumer buying
process: search, evaluate and execute):
Tobusinesses (think about the common objective of
every business):
Discussion
How should different departments participate in an e-
commerce project?
Management
Marketing
Production
Finance
Procurement
Customer support
THE PROCESS OF E-
COMMERCE
E-Commerce
Categories
Two major categories
Other categories
3
Two Major Categories
Business-to-consumer (B2C):
Online transactions are made between businesses
and individual consumers. E.g. Amazon.com,
eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other
businesses.
Other Categories
Consumer-to-consumer (C2C)
Mobile commerce (m-commerce)
4
Benefits of E-
Commerce
Benefits toorganizations
Benefits to consumers
5
Benefits to organizations
Global reach
Cost reduction
Extended hours: 24/7/365
Customization
Improved customer relations
Benefits to consumers
More products and services
Cheaper products andservices
Instant delivery
Information availability
WayShopy Business applications
Email
Instant messaging
Online shopping and ordertracking
Online banking
Shopping cart software
Teleconferencing
Electronic tickets
Online Shopping
Online shopping is the process of buying goods and
services from merchants who sell on theInternet
Online consumers are evenly split between men and
women and tend to be better educated, younger, and
more affluent than the generalpopulation
Online Shopping
Advantages:
24-hour access
Ability to comparisonshop
The in-home privacy
Variety
6
Online Shopping
Favourite websites for shopping include those
featuring:
Event tickets
Online periodicals subscription
Flowers and gifts
Consumer electronics
Travel
WayShopy Online Shopping
How do you buy something
7
Interesting Facts and
Statistics
account
In India it is 10 sec
Almost 20per cent of Indians make three or moreonline
purchases per month
In future it must increases…………………….
Every 1.2seconds, a Canadian makes a purchase with theirPayP8al
Online
Stores
Electronic WayShopy Payment
Systems
Electronicwallet: a computerized stored value that
holds credit card information, electronic cash,
owner identification, and address information
Credit card
Debit card
Smart card
Online banking and Cash On Delivery.
34
Way shopy marketing pvt. ltd. e commerce

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Way shopy marketing pvt. ltd. e commerce