2. What is Drip Marketing?
Drip marketing is a type of automated campaign
focused on email.
Originated from drip irrigation process
It allows you to send out a series of scheduled and
personalized emails to your contact database over an
extended period of time.
Generating around 80% higher open rates and 3x higher
click-through rates than single send emails, drip emails
are a worthy investment over blast emails.
4. Drip Campaign Examples
• Welcome Drips: Introduce new prospects to your
business at a comfortable pace
• Re-Engagement Drips: Targeted toward inactive leads
to encourage them to re-enter the sales process
• On-boarding Drips: Provide resources for a client to get
started with your business after a close
• Competitive Drips: Focus on differentiating your
product/service from that of your competitors
7. Why Are Drip Email Campaigns
Important?
Increases revenue – 10x more than mass email
Improves click-through rate
It helps with lead nurturing – building trust
Informs well – useful for giving necessary info
Saves time – automated process
Convenient to create – scratch and pre-designed