3. RED OCEANS
● All the industries in existence today – the known market space.
● Cut-throat competition in existing industries.
● Beat the competition.
● Exploit existing demand.
● As the market space gets more crowded, companies compete fiercely
for a greater share of limited demand.
● Competing in red oceans is a zero-sum game. A market-competing
strategy divides existing wealth between rival companies.
4. BLUE OCEANS
● Blue oceans are all the industries NOT in existence today – the
unknown market space.
● Unexplored and untainted by competition. Vast, deep and powerful in
terms of opportunity and growth.
● Make the competition irrelevant.
● Create & capture new demand. Companies develop uncontested
market space rather than fight over a shrinking profit pool.
● Creating blue oceans is non-zero-sum. There is ample opportunity for
growth that is both profitable and rapid.
5. ● Create Entry Barrier:
○ Intellectual Property Protection
○ Patent and Licenses
○ Distribution Network
○ Exclusive Rights
○ Economies of Scale
○ Excellent customer service
How to create Monopoly in your
Business
